At a Glance
- Tasks: Invent and deliver innovative revenue-driving programmes while optimising customer engagement strategies.
- Company: Join a passionate team at Watchfinder, where watches and technology meet.
- Benefits: Enjoy generous benefits, including discounts, healthcare packages, and a friendly work environment.
- Other info: Transparent interview process with open-door access to key team members for career growth.
- Why this job: Make a real impact by driving engagement and optimising customer journeys with cutting-edge tools.
- Qualifications: 4+ years in digital engagement roles, with experience in A/B testing and customer journey tools.
- Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
- Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
- Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
- Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
- Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
- Manage the Senior CRO executive and instill continuous development.
- Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
- Report on programs and their impact on business KPIs.
- Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
- Champion a culture of continuous testing and optimisation within the organisation.
How will you make an impact?
- Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
- Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
- Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
- Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
- Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
- Manage the Senior CRO executive and instill continuous development.
- Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
- Report on programs and their impact on business KPIs.
- Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
- Champion a culture of continuous testing and optimisation within the organisation.
How Will You Experience Success With Us
- At least 4 years previous experience in a digital customer engagement, conversion or optimisation role, with hands on experience with customer journey tools such as ContentSquare, or FullStory.
- At least 4 years previous experience with A/B, MVT testing tools such as Adobe Target, or Optimizely.
- Strong organisational skills with proven ability to handle multiple projects and deliver results.
- Effective at building relationships within the Marketing team and across departments
- Must be a self-starter, creative thinker, and quick learner.
- A strategic mindset, an eye for detail, whilst being comfortable with data and commercial metrics.
- Passion for driving results and continuously challenging your own mindset.
- Excellent verbal and written communication skills.
- Excellent analytical skills, a passion for metrics, and the ability to clearly articulate hypothesis and outcomes.
How Do We Keep You Smiling
We are a great team at HQ, you will work alongside some of the most passionate people about Watches and technology
We have a generous benefits scheme, including discounts and healthcare packages
The chance to join aboard a business that is taking strides to introduce our product globally
Sociable, friendly team!
Your journey with us
Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives.
We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory.
Interview Process
1st Stage: A ‘Let’s Chat’ conversation Initially, when your application is selected, you will receive an introduction call to explain the main points in terms of this position, and to have a chance to showcase your motivation.
2nd Stage: Meet with our Head of Marketing and Head of Paid Media
Final Stage: Meet with our CMO and HR Business Partner
Why work for Watchfinder?
Firstly, what makes Watchfinder a great place to work is the people! Whether that be within your immediate team or across other areas of the business, there really is a family feel across the whole company.
If personal growth and development is high on your priority list, then Watchfinder is the place for you. We’ve had numerous success stories throughout the business of our staff furthering and developing their careers, proving to be integral contributors to the company.
#J-18808-LjbffrCRO Manager employer: Watchfinder
Watchfinder is an exceptional employer located in West Malling, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from a competitive package and ample opportunities for professional growth, making it an ideal place for finance professionals looking to make a meaningful impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Watchfinder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Watchfinder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Watchfinder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Watchfinder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Watchfinder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Watchfinder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Watchfinder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Watchfinder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Watchfinder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Watchfinder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
