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- Tasks: Lead CRM strategy and manage email campaigns to boost customer engagement.
- Company: Watchfinder & Co. is the leading destination for buying and selling pre-owned luxury watches.
- Benefits: Enjoy hybrid working, learning opportunities, and a vibrant team culture.
- Why this job: Join a dynamic team focused on innovation and customer obsession in a growing industry.
- Qualifications: 4-5 years in CRM roles with team management experience required.
- Other info: Opportunity to work on transformative projects and develop your skills.
The predicted salary is between 36000 - 60000 £ per year.
Since Watchfinder & Co. was first founded in 2002, it has grown to become the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, IWC and more, plus boutiques across the UK and a manufacturer certified service centre, Watchfinder has established itself as the top pre-owned watch specialist.
CRM Manager
Reporting to:Head of CRM
Location: Kings Hill, Kent (Hybrid)
Contract type: Permanent
Watchfinder & Co. is the ultimate global destination for buying and selling pre-owned luxury watches. We’re on an exciting mission to accelerate our online and in-store presence, helping even more customers find their perfect timepiece. Given our ambitious growth plans, we’re seeking a dynamic and experienced CRM Manager to come and join our fantastic team!
The goal of Watchfinder’s CRM team is to maximise the potential of our customer base to deliver incremental customer lifetime value, whilst supporting wider marketing and commercial objectives. The CRM team is an integral function of the broader Marketing department, which consists of a multi-disciplined group of marketeers including in-house creative, acquisition, PR and content teams, all of whom collaborate closely together and will be invaluable partners in shaping our success.
Reporting into the Head of CRM, the CRM Manager will be instrumental in taking forward our strategy, leading two CRM Executives with the day-to-day tactical planning and implementation of our email activity to ensure we deliver long term engagement and meet short term goals. This is a hands-on role, with the CRM Manager actively engaged in campaign planning, delivery and approvals and overseeing all transactional and broadcast comms.
Our vision is to become an omnichannel, lifecycle and customer-obsessed business, and are looking for a high performing individual to join us on this journey!
Key responsibilities
- Working alongside the Head of CRM, lead your direct reports on delivering the successful implementation of our CRM strategy, designed to enhance buyer and seller engagement, retention, and loyalty
- Plan and execute email campaigns across the entire lifecycle by working with your team to brief, build and optimise all broadcast and transactional campaigns, as well as support on automated journeys, via our CRM tool Ometria
- Deliver transformational AB tests by continually refining and optimising – utilising best practice methodology to deliver incremental growth
- Use our powerful BI and reporting tools to monitor key campaign, channel and customer behaviours through regular and ad-hoc data analysis, to help guide your approach in a data-driven way, always making recommendations on how we can iterate and improve further
- Remain curious by keeping abreast of industry knowledge, latest trends and competitor comms, providing insight on what others are doing in the industry
- Collaborate cross-functionally with commercial, product, technical and support teams to align CRM efforts business objectives
- Ensure all CRM activities comply with data protection regulations and best practices including GDPR and PECR
- Be responsible for the guidance, mentoring and development of two CRM Executives – working closely together to build out a high performing and agile team
How will you make an impact?
- Comprehensive understanding of CRM platforms and customer lifecycle management
- Proven success in driving customer engagement and retention metrics
- Up to speed with CRM and Email marketing best practice
- Well versed in leading a team to design and execute large-scale, complex CRM campaigns
- Developing strategies for improving customer engagement, conversion and retention
- Expertise in data segmentation and advanced targeting techniques
- Delivering a robust always-on A/B test plan to continually improve CRM performance
- Foundational experience in email coding
- Proven experience with CRM data sets, integrations, APIs, and data flows
- Coordinating with technical and data teams to ensure smooth CRM system operations
- Knowledge of analytics and reporting tools for CRM performance evaluation
- Ability to translate channel and customer performance into actionable insight
- Data-driven decision-making and ability to adapt strategies as needed
- Fluent in GDPR and data privacy compliance
- Managing CRM budget and optimizing spending to achieve high ROI
How will you experience success with us?
- Demonstrating strong team leadership and mentorship skills
- Highly organised and capable of prioritising your workload against business goals
- Maintain resilience and focus well under pressure
- Experience collaborating with cross-functional stakeholders at junior and senior levels
- A supportive team player, keen to learn from others as well as share expertise
- Always being a true ambassador of Watchfinder
- 4-5 years in CRM or related roles, including team management experience (essential)
- Learn from experienced colleagues in a welcoming and pioneering Marketing department
- Have the opportunity to work on a range of innovative and transformational projects
- Develop your CRM, lifecycle marketing and technical skillsets using leading technology
- Have access to regular learning & development, workshops and head office socials
Your journey with us
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- 1st Stage (1/2hr) – Video callwith Talent Partner to discuss key responsibilities, and have chance to answer any initial questions
- 2nd Stage (45mins) – Video callwith Head of CRM to dig deeper into your CRM experience, the role and team
- 3rd Stage (1hr) – In-person interviewat King\’s Hill with Head of CRM and Watchfinder colleagues. You’ll be asked to complete a task to present back in the interview. Format: 20mins presentation, 10 mins Q&A, 30 mins interview.
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CRM Manager employer: Watchfinder
Contact Detail:
Watchfinder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Watchfinder's brand and their unique selling points in the luxury watch market. Understanding their customer base and what drives engagement will help you tailor your discussions during interviews.
✨Tip Number 2
Prepare to discuss specific CRM strategies you've implemented in previous roles. Be ready to share examples of how you've driven customer engagement and retention, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Stay updated on the latest trends in CRM and email marketing. Being able to reference current industry practices and innovations during your interviews will show that you're proactive and knowledgeable about the field.
✨Tip Number 4
Highlight your experience with data analysis and reporting tools. Since the role involves monitoring key campaign metrics, showcasing your ability to derive actionable insights from data will be crucial in making a strong impression.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and team management. Use specific examples that demonstrate your success in driving customer engagement and retention metrics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury watch industry and your understanding of CRM strategies. Mention how your skills align with Watchfinder's goals and how you can contribute to their mission.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements related to data analysis and campaign performance. This could be improvements in customer retention rates or successful A/B testing results.
Prepare for Interviews: Research common CRM interview questions and prepare thoughtful responses. Be ready to discuss your experience with CRM platforms, email marketing best practices, and how you would approach the role at Watchfinder.
How to prepare for a job interview at Watchfinder
✨Know Your CRM Tools
Familiarise yourself with the CRM tools mentioned in the job description, particularly Ometria. Be prepared to discuss how you've used similar platforms in the past and how you can leverage them to enhance customer engagement.
✨Showcase Your Data Skills
Since data analysis is crucial for this role, come ready to discuss your experience with BI and reporting tools. Highlight specific examples where your data-driven decisions led to improved campaign performance.
✨Prepare for A/B Testing Discussions
Understand the principles of A/B testing and be ready to share your experiences with it. Discuss how you've implemented tests in previous roles and the impact they had on customer retention and engagement.
✨Demonstrate Team Leadership
As a CRM Manager, you'll be leading a team. Prepare to talk about your leadership style, how you mentor others, and any successful projects you've led that required collaboration across different teams.
