At a Glance
- Tasks: Lead digital marketing strategies to boost traffic and customer engagement for luxury watch e-commerce.
- Company: Join a leading luxury watch retailer with a strong presence in the UK and US.
- Benefits: Enjoy flexible working, generous discounts, and a supportive employee assistance programme.
- Other info: Work in a modern office surrounded by nature with excellent career growth opportunities.
- Why this job: Make an impact in a dynamic team while promoting prestigious luxury brands.
- Qualifications: Proven experience in B2C digital marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Temporary - Maternity Cover
We are looking for a Senior Digital Marketing Executive to join our E-Commerce Team. You will be responsible for managing the main marketing channels for The Watches of Switzerland Group Ecommerce websites in the UK and delivering key objectives around traffic growth, customer acquisition, retention and profitability, working to specific sales targets. Working collaboratively with other members of the team, you will drive improvements through to the websites and, working with the wider marketing team, deliver a cross channel marketing message.
About You
- Proven success of online marketing strategies in a B2C ecommerce environment, working to deliver to sales and margin targets.
- Experience in digital marketing across all key marketing channels with a good understanding of both paid and organic channels.
- Strong experience of Ecommerce in the UK.
- Knowledge of the key marketing channels including SEM, Organic Search, Affiliate Networks, Email Marketing and Social Media and the ability to plan marketing campaigns accordingly.
- Strong presentation skills to deliver proposals and presentations both internally and externally.
- Experience managing and co‑ordinating external agencies.
- Good analytical skills and commercial awareness.
About us
Did you know we’re a FTSE-250 retail company employing nearly 3,000 people across the UK, Europe, and the United States? We’re the UK’s leading luxury watch specialist with a significant presence in the US and a complementary jewellery offering. At the last count, we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono‑brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven ecommerce websites! Our success is based on strong, long‑standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading‑edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.
Watches of Switzerland Group has moved our headquarters to a new, state‑of‑the‑art office in Carlton Park, Leicester. The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees. Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi‑faith room and a parent room. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do - we love to wow our clients and make every interaction with us special and memorable.
Some of our benefits
- Holiday Purchase Scheme
- 24/7 Employee Assistance Programme
- 24/7 Virtual GP service
- Share Save Scheme
- Enjoy your Birthday Off
- Free Wellbeing Tools
- Generous Discount Scheme
- Enhanced Maternity Pay
At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.
Senior Digital Marketing Executive in Leicester employer: Watches of Switzerland
Watches of Switzerland Group is an exceptional employer, offering a dynamic work environment in our state-of-the-art headquarters in Carlton Park, Leicester. With a strong focus on employee well-being and development, we provide generous benefits such as a Holiday Purchase Scheme, 24/7 Employee Assistance Programme, and enhanced maternity pay, all while fostering a culture of inclusivity and collaboration. Join us to be part of a leading luxury watch specialist where your contributions directly impact our success and client experience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Watches of Switzerland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Watches of Switzerland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Watches of Switzerland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Watches of Switzerland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Watches of Switzerland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Watches of Switzerland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Watches of Switzerland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Watches of Switzerland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Watches of Switzerland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Watches of Switzerland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
