Search Engine Optimisation Specialist in Newcastle upon Tyne

Join a business that’s changing the future of waste. We’re a fast-growing, forward-thinking business on a mission to remove the hassle of waste for UK businesses while driving meaningful environmental change. We operate as a broker with a strong focus on customer service and digital lead generation. With multiple websites under our umbrella, we’re looking to strengthen our SEO and PR activity to further aid with our success.

We have close to 40,000 customers across various sectors in the UK, and we’re expanding fast. We work predominantly with SMEs, supporting business owners in navigating the world of waste. We support them with day-to-day operations, offer advice and guidance on legislation, and handle their relationship with their waste supplier on their behalf so they can get on with running their business. Our aim is to remove the hassle and stress for them.

We work with a diverse mix of businesses, ranging from hairdressers and beauty salons to care facilities, schools, hospitality venues, and dental practices. Everyone needs to dispose of waste safely and legally, so no matter the business type, we are here to help. We value innovation and forward thinking and are always striving to continuously improve to better support our customers.

Waste Managed is part of a group of companies who share a likeminded vision to be human, always put customers first, make time to listen and be a proactive problem solver - together, we can support each other to achieve more.

A Purpose Beyond Profit

We are proud thought leaders in the circular economy. Sustainability isn’t a buzzword for us; it’s embedded in everything we do. Our goal of 100% landfill avoidance drives our work every day, helping to reduce pollution, cut greenhouse gas emissions, and create a cleaner future. Our ISO 14001:2015 UKAS accreditation reflects our deep commitment to continual improvement, environmental compliance, and real, measurable progress. Through our partnership with Just One Tree, we actively contribute to global reforestation efforts. To date, we’ve planted over 7,500 trees, helping to absorb an estimated 2,310 tonnes of CO₂ as they grow, restoring biodiversity and protecting vulnerable ecosystems.

A Workplace That Lives Its Values

We believe sustainability starts from within. That’s why we actively support greener commuting through subsidised metro passes, electric vehicle salary sacrifice schemes, and bike‑to‑work initiatives, empowering our team to make environmentally conscious choices every day. Our employees are encouraged to take part in volunteer initiatives that support environmental and social causes, both locally and further afield. As part of the wider Group, we also support The Company Shop, an award‑winning not‑for‑profit enterprise creating lasting, positive change in disadvantaged communities.

Why Join Us?

This is an opportunity to be part of a growing, ambitious company that combines commercial success with real environmental and social impact. You’ll join a team that values innovation, supports development, and takes pride in making a difference for customers, communities, and the planet. If you’re looking for a role where you can grow your career while contributing to something bigger, we’d love to hear from you.

The Role

As our SEO Specialist, you’ll play a key role in driving organic growth on our main website, Waste Managed, but also potentially on our suite of other websites within the Group. Your focus will be on generating high-quality organic leads and expanding our digital footprint. You’ll develop and execute SEO strategies that boost visibility, build authority, and support the growth of our public-facing brands. You will work closely with our PR agency to enhance organic activity to aid with awareness and credibility building. This is a hands‑on role for someone who can both think strategically and deliver tactically, from conducting technical SEO audits and backlink campaigns to mentoring junior team members in SEO best practice.

Key Responsibilities

• Audit and analyse existing SEO efforts across our main site and other brand sites.
• Identify opportunities for improvement across technical, on‑page, and off‑page SEO.
• Create and manage keyword strategies, content calendars, and backlink plans.
• Collaborate with internal content writers on content production and optimisation.
• Track, report and analyse performance using tools like SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console (and open to recommending others).
• Work with the IT and commercial teams to determine what content organic leads have converted on, tracking this through to Salesforce and reviewing the quality of the lead.

Mentorship & Upskilling

• Mentor and support a junior marketing team with a strong interest in SEO.
• Help build internal SEO capability with knowledge sharing and training support.
• Take ownership of expanding SEO efforts beyond our primary website.
• Develop scalable strategies to grow traffic and leads.

Requirements & Experience

• 3–5 years of experience in an SEO role - either in‑house or agency‑side.
• Proven track record of driving measurable organic growth and delivering successful SEO campaigns.
• Strong understanding of both technical SEO and content‑led strategies.
• Confident using tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console and GA4.
• Experience with digital PR, media outreach, and link‑building best practices.
• Excellent communication and content skills – able to plan, brief, and review content effectively.
• Comfortable mentoring junior team members and sharing knowledge.
• Ability to work independently, suggest improvements, and “get stuck in”.

What Success Looks Like

• Increased organic traffic and leads month‑on‑month.
• Clear tracking of SEO‑driven conversions and attribution.
• PR coverage and backlinks earned through outreach and relationships.
• An upskilled team who can assist with the overarching SEO strategy.
• SEO best practices applied across all our brand sites.