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For Companies At a Glance
- Tasks: Lead creative strategy for social and influencer campaigns, inspiring innovative ideas.
- Company: Wasserman connects sports, music, and culture globally, partnering with iconic brands.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape impactful campaigns that resonate with culture and creativity while mentoring a talented team.
- Qualifications: 10+ years in strategic roles, strong leadership, and expertise in social and influencer strategies.
- Other info: Join a diverse team committed to innovation and excellence in the entertainment industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Senior Strategy Director, Creative Strategy (Social) role at Wasserman
Join to apply for the Senior Strategy Director, Creative Strategy (Social) role at Wasserman
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Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We\’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman\’s presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit Wasserman is in the business of creating relevance—through culture, content, and connection. We’re seeking a Senior Strategy Director to lead and elevate creative strategy across social, influencer, and content-driven campaigns for some of the world’s most influential brands in sport, music, and entertainment.
This is a senior role that blends brand, social, and influencer strategy with cultural insight and creative rigor. You’ll be responsible for shaping the strategic vision for integrated campaigns, inspiring breakthrough creative, and ensuring the work is grounded in data, culture, and platform fluency.
Key Responsibilities
- Lead Strategic Vision: Develop culturally rich, insight-driven creative strategies that fuel social-first and influencer-led campaigns.
- Inspire Creative Excellence: Partner with creative teams to turn strategy into big, brand-building ideas that break convention and push cultural boundaries.
- Mentor & Lead: Manage a high-performing team of strategists, fostering growth, collaboration, and creative innovation.
- Client Partnership: Act as a senior strategic advisor, building trusted relationships with senior clients, understanding their business, and guiding them through evolving digital landscapes.
- Social & Influencer Expertise: Bring deep platform knowledge and social fluency to craft strategies that resonate in real-time culture and creator ecosystems.
- Cross-Functional Integration: Collaborate across creative, influencer, partnerships, data, and new business teams to drive cohesive campaign development and flawless execution.
- Thought Leadership: Champion strategy across the agency—upskilling teams, promoting insight-led thinking, and driving new business opportunities.
- Creative Briefing & Storytelling: Craft compelling briefs and narratives that serve as springboards for standout creative and campaigns.
Qualifications
- 10+ years in a strategic role within a leading social, digital, or creative agency
- Proven leadership experience managing and mentoring strategy teams
- Deep expertise in social and influencer strategy, with proven experience of culturally relevant, effective work
- Exceptional storytelling, writing, and presentation skills
- Entrepreneurial mindset with a passion for culture, content, and creativity
- Strong client management and business development capabilities
- Curious, collaborative, and committed to innovation and excellence
Ideal candidates live at the intersection of culture and creativity, combining sharp strategic thinking with a passion for building brands through social, content, and creators.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Seniority level
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Seniority level
Director
Employment type
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Employment type
Full-time
Job function
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Job function
Business Development and Sales
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Industries
Entertainment Providers
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Senior Strategy Director, Creative Strategy (Social) employer: Wasserman
Contact Detail:
Wasserman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategy Director, Creative Strategy (Social)
✨Tip Number 1
Network with professionals in the sports, music, and entertainment industries. Attend relevant events or webinars where you can meet people who work at Wasserman or similar companies. Building these connections can give you insights into the company culture and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Follow industry leaders and engage with their content to demonstrate your knowledge and passion for the field. This will not only help you in interviews but also show that you're proactive and informed.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that align with Wasserman's focus on cultural relevance and creativity. Be ready to share how your strategic vision contributed to successful outcomes, as this will highlight your fit for the Senior Strategy Director role.
✨Tip Number 4
Familiarise yourself with Wasserman's portfolio of brands and properties. Understanding their clients and the types of campaigns they run will allow you to tailor your discussions and demonstrate your genuine interest in contributing to their success.
We think you need these skills to ace Senior Strategy Director, Creative Strategy (Social)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Strategy Director position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in social and influencer strategy. Emphasise your leadership roles and any successful campaigns you've managed that demonstrate your ability to inspire creative excellence.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for culture and creativity. Use specific examples from your past work to illustrate how you can contribute to Wasserman's mission of creating relevance through culture and connection.
Showcase Your Storytelling Skills: Since exceptional storytelling is a key qualification, ensure your application reflects this. Use clear, engaging language and structure your application in a way that tells a cohesive story about your career journey and achievements.
How to prepare for a job interview at Wasserman
✨Showcase Your Cultural Insight
As a Senior Strategy Director, it's crucial to demonstrate your understanding of cultural trends and how they influence social and influencer strategies. Prepare examples of past campaigns where you successfully integrated cultural insights into your strategy.
✨Highlight Leadership Experience
This role requires managing and mentoring a team of strategists. Be ready to discuss your leadership style, how you've fostered growth in your teams, and any specific instances where your mentorship led to successful outcomes.
✨Prepare for Client Partnership Scenarios
Since you'll be acting as a senior strategic advisor, think of examples where you've built trusted relationships with clients. Be prepared to discuss how you navigated challenges and provided valuable insights that helped clients achieve their goals.
✨Demonstrate Storytelling Skills
Exceptional storytelling is key in this role. Prepare to showcase your ability to craft compelling narratives that resonate with audiences. Bring examples of creative briefs or campaigns where your storytelling made a significant impact.
