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- Tasks: Lead creative strategy and oversee large-scale marketing campaigns across multiple channels.
- Company: Wasserman connects talent, brands, and properties in sports, music, and entertainment globally.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and innovation.
- Why this job: Be a key player in shaping impactful marketing strategies for iconic brands.
- Qualifications: 7-10 years in strategic roles, leadership experience, and a passion for culture.
- Other info: Remote work available; commitment to diversity and inclusion is a core value.
The predicted salary is between 43200 - 72000 £ per year.
Senior Director, Strategy
Apply remote type Strategy locations GBR – London Office (Greencoat Place) time type Full time posted on Posted 3 Days Ago job requisition id R1115
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We\’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Job Description
Wasserman is in the business of creating Relevance. Relevance for an array of incredibly diverse consumers and the brands that seek to connect with them. As a Senior Strategy Director, you will be a catalyst for unlocking human and data driven insights that inform global marketing campaigns for the biggest brands, properties, and communities on the planet.
You are a creative, flexible thinker that is able to use multiple inputs, data sources, and inspiration to create strategic foundations dripping with cultural, consumer, and brand knowledge. Your razor-sharp perspective on how to meet client goals will help to develop the foundation on which creative concepts are built. You will work in tandem with creative counterparts to deliver best in class work across integrated marketing channels.
The ideal candidate is an expert in brand strategy and keeps a constant pulse on what’s driving culture in sport, music, and entertainment. This leadership role will be responsible for overseeing the development of innovative strategies across all marketing channels, ensuring that our brand’s messaging resonates with target audiences while driving business outcomes. This role requires strong strategic thinking, a deep understanding of creative execution, and excellent leadership skills to manage cross-functional teams with a strong desire to break convention, create fresh creative work and to push boundaries.
WHAT YOU WILL BE DOING
- Lead Creative Strategy Development: Own the creative strategy for brand clients, working closely with the senior leadership team to align creative efforts with overall business objectives and brand vision in partnership with senior clients and creative partners.
- Campaign Oversight: Work with creative on the creation direction, and execution of large-scale marketing campaigns across multiple channels (social, video, influencer and experiential, etc.), ensuring they are on-brand, innovative, and effective in driving engagement and conversions.
- Team Leadership and Collaboration: Manage and mentor a diverse team of creative strategists, fostering a collaborative and innovative environment that encourages team growth and creative excellence.
- Cross-Functional Partnership: Collaborate with departments such as creative, influencer, new business, and data and analytics to integrate creative strategy with business needs and customer experiences, ensuring seamless campaign execution across touchpoints while developing meaningful relationships with senior clients and cross-functional partners.
- Market and Audience Insights: Use data and market research to inform creative decisions. Stay ahead of industry trends, consumer behaviors, and competitive landscapes to ensure the brand’s creative strategies remain fresh and innovative.
THE SKILLS AND EXPERIENCE YOU NEED
- 7-10 years in a strategic role within an agency environment.
- Experience in a leadership position, mentoring teams and developing talent.
- Passion for sports, music, and culture.
- New business experience.
- Innate curiosity and entrepreneurial spirit.
- Commitment to excellence—working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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Senior Director, Strategy employer: Wasserman
Contact Detail:
Wasserman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Strategy
✨Tip Number 1
Stay updated on the latest trends in sports, music, and entertainment. Follow industry leaders on social media and engage with their content to understand what drives cultural relevance.
✨Tip Number 2
Network with professionals in the industry by attending relevant events or webinars. Building relationships with key players can provide insights and opportunities that may not be publicly advertised.
✨Tip Number 3
Showcase your strategic thinking skills by discussing case studies or examples of successful campaigns you've led. Be prepared to explain how you used data and insights to drive creative decisions.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you mentored teams or collaborated across departments. Highlight how you fostered innovation and creativity within your team.
We think you need these skills to ace Senior Director, Strategy
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Director, Strategy position. Tailor your application to highlight your relevant experience in strategic roles within an agency environment.
Highlight Leadership Experience: Emphasize your leadership skills and experience in mentoring teams. Provide specific examples of how you've fostered a collaborative environment and driven creative excellence in previous roles.
Showcase Industry Knowledge: Demonstrate your passion for sports, music, and culture in your application. Mention any relevant projects or campaigns you've worked on that align with these industries, showcasing your ability to stay ahead of trends.
Craft a Compelling Cover Letter: Write a cover letter that connects your background and skills to the job description. Use it to express your enthusiasm for the role and how you can contribute to Wasserman's mission of creating relevance in marketing.
How to prepare for a job interview at Wasserman
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful strategies in previous roles. Highlight your ability to analyze data and market trends to inform creative decisions.
✨Demonstrate Leadership Skills
Be ready to share your experiences in mentoring and leading teams. Discuss how you foster collaboration and innovation within your team, and provide examples of how you've helped team members grow.
✨Connect with the Brand's Culture
Research Wasserman's work in sports, music, and entertainment. Be prepared to discuss how your passion for these areas can contribute to the brand's relevance and success in connecting with diverse consumers.
✨Prepare for Cross-Functional Collaboration
Think about how you've successfully collaborated with different departments in the past. Be ready to discuss how you would integrate creative strategy with business needs and customer experiences at Wasserman.
