At a Glance
- Tasks: Lead exciting experiential activations in sports, music, and entertainment on a global scale.
- Company: Join Wasserman, a dynamic leader in the sports and entertainment industry.
- Benefits: Competitive salary, diverse team culture, and opportunities for international travel.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make a real impact by creating unforgettable experiences for fans and brands.
- Qualifications: 10+ years in experiential marketing with strong leadership and communication skills.
The predicted salary is between 43200 - 72000 € per year.
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We are a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
Sitting as part of an established team of passionate and expert experiential marketeers and project managers, the successful candidate will be a team leader who can hit the ground running, thrive in a high-paced environment (office & on sites around the world), love to multi-task and need minimal guidance whilst bringing a wealth of expertise and recommendations from the world of Experiential.
We are seeking an experienced Director to lead the delivery of high-profile experiential activations within the American sports landscape, supporting a major global financial services client. This role sits within an integrated, international team and requires a confident leader who thrives in fast-paced, high-visibility environments.
WHAT YOU WILL BE DOING- Lead the end-to-end delivery of large-scale experiential activations, including fan zones, live sporting events, and game-day experiences.
- Serve as a senior client lead, managing and influencing executive-level stakeholders with confidence and credibility.
- Partner with global counterparts as part of an integrated, international team structure to ensure seamless delivery across markets.
- Provide strong financial oversight, managing and optimising complex multi-million-dollar budgets.
- Build, inspire, and lead high-performing teams, fostering a strong culture of collaboration, accountability, and excellence.
- Ensure operational excellence across multiple workstreams in demanding, high-pressure environments.
- Travel internationally as required and operate effectively across multiple time zones.
- Be solution focused, pushing the boundaries of creativity, whilst adhering to project and budget demands.
- Take a lead role in bringing together campaign creation, event design, production and execution.
- Take an integrated approach to project delivery, considering where brand activations might be able to support clients' broader marketing mix, e.g. social, partnerships, sponsorship etc.
- Support Client Teams to integrate client briefs, asking the right questions to deliver the best results.
- Partner with Client Servicing to be client facing, offering counsel to clients, infusing with confidence to build trusted relationships.
- Collaborate with the Insights and Creative Strategy teams to craft creative briefs which push the boundaries of experiential execution.
- Be a fantastic, thoughtful and considered presentation deck-writer, able to take a creative idea and apply diligent, detailed thinking to ensure the response both answers the brief, but also brings the idea to life through outlining feasibility checks, considerations, consumer journeys etc.
- Apply knowledge and best practice to support teams at both a high level, as well as willing to get stuck in and deliver end to end projects.
- Be aware of cultural, production, operational and activation nuances at the time of briefing and deck writing and able to add value and nuggets of knowledge and best practice, drawn from experience.
- Be the backbone of seamless project delivery, identifying and drafting deliverables, key milestones and critical paths.
- Lead project teams and work streams, including meetings, assignment of tasks and ensuring delivery to deadlines.
- With the support of Client Servicing teams, be able to multi-task and juggle multiple opportunities and projects at any one time, shepherding them through our processes and on to delivery.
- Impeccable financial literacy in managing project budgets; confident in finding cost efficiencies, budget tracking and reporting revenue.
- Be an approachable source of knowledge for colleagues, providing sound advice and fostering collaborative working relationships.
- The role will be to support the new business and leadership team in taking on both new client briefs and RFPs focusing on fielding enquiries, responding to briefs, managing new client onboarding and also onboarding account teams.
- Highly collaborative, team player, strong influencer, and relationship builder.
- Ideally 10+ years' agency experience as an experiential producer/production manager equivalent.
- A can-do attitude to problem solving, understanding the importance of hustle in order to deliver for our internal and external clients. Must be able to multi-task and be flexible enough to react under stressful circumstances.
- Possess exceptional communication skills, both orally and on paper. Superior interpersonal skills and ability to create a rapport with people. Consistently able to craft a story through written communications.
- Strong attention to detail and highly organized with experience in US Office software and other digital platforms (experience in other digital collaboration tools including Slack, Miro, Smart Sheets etc. a bonus).
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Director, Experiential in London employer: Wasserman
Wasserman is an exceptional employer, offering a dynamic work environment at the heart of sports, music, and entertainment in Los Angeles. With a strong emphasis on collaboration and creativity, employees benefit from extensive growth opportunities, working alongside industry leaders on high-profile projects that make a real impact. The company fosters a culture of excellence and innovation, ensuring that every team member is empowered to thrive in a fast-paced, international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Experiential in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your experience! When you get the chance to chat with potential employers, make sure to highlight your past successes in experiential marketing. Share specific examples of projects you've led and how they made an impact. Numbers speak volumes!
✨Tip Number 3
Be ready for anything! In this fast-paced world, you might face unexpected questions or scenarios during interviews. Stay calm, think on your feet, and demonstrate your problem-solving skills. Show them you can handle the pressure!
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Director, Experiential in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for experiential marketing shine through! We want to see how much you love what you do and how it aligns with our mission at Wasserman.
Tailor Your Experience:Make sure to highlight your relevant experience in experiential activations. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities listed in the job description.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly related to the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Wasserman
✨Know Your Experiential Stuff
Make sure you brush up on the latest trends in experiential marketing. Be ready to discuss your past experiences with large-scale activations, especially in sports and entertainment. Show them you understand what makes a successful event and how to engage fans effectively.
✨Showcase Your Leadership Skills
As a Director, you'll need to lead teams and manage stakeholders. Prepare examples of how you've built and inspired high-performing teams in the past. Highlight your ability to influence executive-level clients and how you've navigated complex projects successfully.
✨Be Financially Savvy
Since this role involves managing multi-million-dollar budgets, be prepared to discuss your financial oversight experience. Talk about how you've optimised budgets in previous roles and any cost efficiencies you've implemented. This will show you're not just creative but also practical.
✨Craft a Compelling Story
Your communication skills are key! Practice how you present ideas and concepts clearly and engagingly. Bring along a presentation deck that showcases your ability to outline project feasibility and consumer journeys. This will demonstrate your attention to detail and storytelling prowess.