At a Glance
- Tasks: Lead innovative shopper marketing campaigns across global travel retail and engage with top brands.
- Company: Join THE·TEAM, a leader in sports, music, and entertainment marketing.
- Benefits: Competitive salary, diverse work environment, and opportunities for international travel.
- Other info: Dynamic role with significant growth potential and a collaborative culture.
- Why this job: Shape the future of shopper marketing while connecting brands with fans worldwide.
- Qualifications: Proven experience in global marketing, client leadership, and team management.
The predicted salary is between 80000 - 100000 £ per year.
THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
We're looking for an experienced Account Director to join our growing GTR/Shopper Marketing team. This is a huge opportunity to help shape one of THE·TEAM’s fastest-growing service offerings, delivering integrated shopper marketing campaigns, global activations and retail experiences for some of the world's leading consumer brands. Working across Europe, IMEA, APAC and the Americas, you'll help lead the strategic development and delivery of Global Travel Retail programmes that connect brands with shoppers across airports, duty-free and retail environments. As the senior client lead, you'll build trusted relationships, drive commercial growth, inspire high-performing teams and help establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.
WHAT YOU’LL BE DOING
- Client/Account Oversight
- Act as a senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
- Develop a deep understanding of client objectives, shopper behaviour and market trends to provide strategic counsel.
- Oversight on annual planning, quarterly business reviews and strategic discussions to drive long-term client growth.
- Build strong relationships with retailers, airport partners, production partners and key stakeholders.
- Develop an excellent understanding of client strategy and brand objectives, market and key competitor threats.
- Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy.
- Oversee KPI setting and campaign evaluation with client team, rights holders and THE·TEAM team.
- Campaign & Activation Leadership
- Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports and retail environments.
- Oversee the design, production and delivery of activation materials including 2D/3D creative, digital screens, retail theatre and in-store visibility assets.
- Oversee multiple activations across Europe, IMEA, APAC and the Americas, ensuring alignment with global brand strategy whilst enabling local market relevance.
- Oversee premium airport activations and collaborate with internal teams to develop scalable shopper engagement mechanics, promotional campaigns and omnichannel activations.
- Support the development of global playbooks and activation toolkits, ensuring consistency across markets.
- Provide senior oversight of flagship industry events, including TFWA Cannes, from concept through to delivery.
- Account & Team Leadership
- Ensure all campaigns are delivered to the highest creative, operational and commercial standards.
- Ensure that project timelines are (over)delivered upon by client account leads, accurate budget & project reporting.
- Lead onboarding of new people, programmes, campaign transitions and asset management where required.
- Mentor and develop Account Managers and Senior Managers, creating a collaborative, high-performing team culture.
- Foster strong relationships across strategy, creative, production and project management teams to deliver integrated solutions.
- Commercial & Financial Management
- Own the commercial performance of your client portfolio, driving profitability and sustainable growth.
- Lead scope development, forecasting, fee negotiations and budget management.
- Identify new business opportunities and contribute to the continued growth of THE·TEAM Global Travel Retail & Shopper Marketing offering.
- Partner with procurement, finance and legal teams to ensure commercial compliance across all programmes.
- Innovation & Insight
- Stay ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns.
- Use shopper insights and campaign performance to optimise future activations and deliver measurable business impact.
WHAT YOU NEED:
- Significant experience working on partnership activations and global toolkit creation, across several brand sectors and shopper channels including, on premise, global travel retail, grocery and customer engagement either agency or client-side.
- Experience working with, or for global sport/entertainment rights holders.
- Strong understanding of Global Travel Retail, airport retail, duty-free and omnichannel shopper marketing.
- Proven experience leading global campaigns, activation toolkits and international marketing programmes.
- Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
- Commercially minded, with experience managing significant budgets, forecasting and account profitability.
- Excellent project leadership skills, managing multiple international workstreams simultaneously.
- Experience leading multidisciplinary teams and developing high-performing talent.
- Outstanding communication, presentation and stakeholder management skills.
- Experience working across international markets including Europe, IMEA, APAC and the Americas.
- Willingness to travel internationally to support client meetings, market visits and major activations.
THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Director - Shopper Marketing employer: Wasserman
At THE·TEAM, we pride ourselves on being an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration. Our Los Angeles headquarters serves as a vibrant hub for innovation in sports, music, and entertainment, providing employees with unparalleled opportunities for professional growth and the chance to work with iconic global brands. With a commitment to diversity and inclusion, we foster an environment where every team member can contribute to meaningful projects that connect brands with fans across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Shopper Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wasserman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wasserman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wasserman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wasserman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director - Shopper Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wasserman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wasserman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wasserman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wasserman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wasserman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wasserman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
