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- Tasks: Lead PR & marketing strategies to position Wasserman as a thought leader in sports and entertainment.
- Company: Join Wasserman, a global leader in sports, music, and entertainment marketing.
- Benefits: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Make an impact by shaping industry conversations and driving brand awareness.
- Qualifications: Experience in agency marketing, strong communication skills, and a passion for trends.
- Other info: Work with senior leaders and collaborate on exciting projects across 28 countries.
The predicted salary is between 36000 - 60000 £ per year.
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We are a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
We are looking for a Director, PR & Marketing to develop and lead our agency-wide plan to position Wasserman as a thought leader across strategy, creative and experiential in sport, music and entertainment. The role’s core objective is to build external awareness of our capabilities, increase relevance with CMOs and senior marketers, and ultimately drive high-quality leads into our new business pipeline.
Responsibilities
- Develop and deliver a quarterly thought leadership programme aligned to our four core service pillars: Partnerships | Strategy | Creative | Experiential.
- Create a series of opinion-led articles and POV pieces each quarter that demonstrate our expertise, credibility and cultural relevance.
- Manage and activate senior leadership LinkedIn presence, including planning individual content strategies aligned to each leader’s service focus, amplifying agency thought leadership, and engaging meaningfully in relevant industry conversations.
- Deliver monthly reactive commentary aligned to the industry news agenda and our live work, ensuring Wasserman has a consistent and credible voice in market.
- Create and manage content across social, email and outreach to support thought leadership, events and hosting, and industry moments and partnerships.
- Lead the awards strategy for B&P, including identifying opportunities, shaping narratives and managing submissions.
- Support lead development and nurture activity, working closely with senior stakeholders to help convert awareness and relationships into pipeline opportunities.
- Attend events and support wider Marketing and Outreach team to plan and deliver our pipeline.
The Skills And Experience You Need
- Ambitious, self-starting and highly driven, combining tenacity with considered thinking to create and produce inspiring, provocative and intelligent thought leadership.
- Commercially focused with a strong new business mindset, understanding the role that ideas, insight and thinking play in opening doors and supporting growth.
- Experienced in the agency landscape, with a clear understanding of how agencies position themselves, generate momentum and support new business efforts.
- Passionate about the trends and themes shaping brands and marketing, with a strong interest in sport, music and entertainment.
- Comfortable working independently with a high degree of accountability, and confident collaborating closely with senior leadership, anticipating needs and supporting them effectively.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Director, PR & Marketing employer: Wasserman
Contact Detail:
Wasserman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, PR & Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, conferences, or even on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Create and share content that highlights your knowledge in PR and marketing. Whether it’s articles, videos, or social media posts, let’s make sure you’re seen as a thought leader in the field.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to personalise your messages. Show them you understand their brand and how you can contribute to their goals. We want to see that spark of interest!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Wasserman.
We think you need these skills to ace Director, PR & Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for sports, music, and entertainment shine through. We want to see that you’re not just qualified, but genuinely excited about the role and what we do at Wasserman.
Tailor Your Content: Make sure to customise your application to highlight your experience in PR and marketing, especially in agency settings. We love seeing how your skills align with our core service pillars: Partnerships, Strategy, Creative, and Experiential.
Be Authentic: Don’t be afraid to show your personality! We appreciate authenticity, so let us get to know the real you through your writing. Share your unique perspective on industry trends and how you can contribute to our thought leadership.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive!
How to prepare for a job interview at Wasserman
✨Know Your Stuff
Before the interview, dive deep into Wasserman's recent projects and campaigns. Familiarise yourself with their core service pillars: Partnerships, Strategy, Creative, and Experiential. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Thought Leadership
Prepare to discuss your previous work in creating opinion-led articles or thought leadership pieces. Bring examples that demonstrate your ability to engage with industry trends and how you've positioned brands effectively in the past. This is crucial for a role focused on building external awareness.
✨Engage with Their Vision
Understand Wasserman's mission and values. Be ready to articulate how you can contribute to their vision of being a thought leader in sports, music, and entertainment. Highlight your passion for these areas and how it drives your marketing strategies.
✨Prepare Questions
Have insightful questions ready for your interviewers. Ask about their current challenges in PR and marketing, or how they measure success in their thought leadership initiatives. This shows you're not just interested in the role, but also in the company's future and how you can be a part of it.
