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For Companies At a Glance
- Tasks: Lead exciting experiential campaigns and build strong client relationships.
- Company: Join Wasserman, a global leader in sports, music, and entertainment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape unforgettable live experiences and inspire a high-performing team.
- Qualifications: 8+ years in client services with a focus on experiential and live events.
- Other info: Dynamic environment with a culture of creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music and entertainment. Working with the world's most iconic properties and brands, we elevate live events to make them unforgettable.
As an Experiential Account Director, you'll be the driving force behind some of our most exciting experiential, retail, sponsorship and live brand experience programmes. You'll lead key client relationships, shape strategic and creative direction, and ensure flawless delivery of best-in-class work. This role requires a strong blend of strategic thinking, commercial acumen, creative curiosity, and operational excellence - along with the leadership ability to develop and inspire a high-performing team. This will be a hybrid role with 2 days per week spent in our Orpington office and 1 day at our Aldwych office.
What You Will Be Doing- Client Leadership
- Own, nurture, and grow senior client relationships, acting as a trusted strategic advisor.
- Understand client business goals, brand strategy, audiences and commercial pressures.
- Lead the development of annual plans, campaign frameworks, and strategic/creative responses.
- Confidently deliver ideas, proposals, strategic recommendations and performance reviews to senior stakeholders.
- Oversee KPI setting, measurement frameworks, and robust campaign evaluation.
- Project & Delivery Oversight
- Oversee the end-to-end delivery of experiential campaigns, retail activations, sponsorship platforms, tours and live events.
- Ensure projects are delivered on time, on budget, and to exceptional creative and operational standards.
- Guide the team in translating briefs into actionable plans, inspiring idea generation and innovative thinking.
- Forecast and manage potential risks, ensuring proactive solutions and client confidence.
- Manage partnerships with rights holders, talent, venues and key delivery partners to maximise campaign impact.
- Commercial Management
- Own account profitability, forecasting and revenue planning.
- Identify and convert organic growth opportunities across existing clients.
- Contribute to new business pitches, providing strategic input, creative ideation, storytelling and presentation delivery.
- Ensure accurate financial tracking, reporting, scopes of work and margin management across all projects.
- Team Leadership
- Line manage and mentor Account Managers and Executives, nurturing their development and progression.
- Champion a culture of curiosity, creativity, collaboration and accountability.
- Delegate effectively by recognising individual strengths and supporting team members to excel.
- Ensure smooth ways of working, efficient processes and a positive, motivating team environment.
- Agency Contribution
- Act as an ambassador for the agency's values, culture and creative reputation.
- Collaborate closely with Creative, Strategy, Production and Operations teams to elevate work across the board.
- Share industry insights, cultural intelligence and emerging trends to drive forward-thinking solutions.
- Contribute to agency-wide initiatives that strengthen the team and enhance our offering.
- 8+ years' experience in client services - ideally within experiential, brand experience, live events or integrated agency environments.
- Proven strength in senior client management and building long-term, trusted partnerships.
- Exceptional project and operational management skills with impeccable attention to detail.
- Strong strategic and commercial thinking with an ability to connect ideas to business objectives.
- A compelling communicator and confident presenter (verbal, written, and visual).
- Experience leading multidisciplinary teams across strategy, creative and production.
- Calm, solutions-focused and resilient under pressure in fast-paced, live environments.
- Highly competent in crafting presentations, building budgets, scoping work and writing documentation.
- Ability to manage multiple projects simultaneously while upholding high standards.
Event Account Director in London employer: Wasserman Media Group
Contact Detail:
Wasserman Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Account Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in experiential events. Use visuals, case studies, and testimonials to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals. Practice common interview questions, but also think of unique ways to showcase your creativity and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining us. Tailor your application to highlight how you can contribute to our exciting projects in experiential marketing.
We think you need these skills to ace Event Account Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Event Account Director role. Highlight your experience in client services and project management, and show how your skills align with what we’re looking for at Wasserman.
Showcase Your Creativity: Since this role is all about experiential events, don’t shy away from showcasing your creative side. Include examples of past projects where you’ve led innovative campaigns or brought fresh ideas to the table.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We love a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Wasserman.
How to prepare for a job interview at Wasserman Media Group
✨Know Your Client Inside Out
Before the interview, dive deep into understanding Wasserman's client base and their brand strategies. Familiarise yourself with recent campaigns they've executed and be ready to discuss how you can enhance their client relationships and deliver exceptional results.
✨Showcase Your Project Management Skills
Be prepared to share specific examples of how you've successfully managed complex projects in the past. Highlight your attention to detail and ability to deliver on time and within budget, as these are crucial for the Event Account Director role.
✨Demonstrate Strategic Thinking
Think about how you can connect creative ideas to business objectives. During the interview, present a few strategic recommendations or innovative ideas that could benefit Wasserman's experiential campaigns, showcasing your commercial acumen.
✨Emphasise Team Leadership Experience
Wasserman values strong leadership, so be ready to discuss your experience in mentoring and developing teams. Share how you've fostered a culture of creativity and collaboration, and how you plan to inspire your future team at Wasserman.
