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- Tasks: Lead PR & marketing strategies to position Wasserman as a thought leader in sports and entertainment.
- Company: Join Wasserman, a global leader in sports, music, and entertainment marketing.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Make an impact in a dynamic industry while working with iconic brands and talents.
- Qualifications: Experience in agency marketing, strong leadership skills, and a passion for sports and entertainment.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 48000 - 72000 £ per year.
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We are a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.
We are looking for a Director, PR & Marketing to develop and lead our agency-wide plan to position Wasserman as a thought leader across strategy, creative and experiential in sport, music and entertainment. The role's core objective is to build external awareness of our capabilities, increase relevance with CMOs and senior marketers, and ultimately drive high-quality leads into our new business pipeline.
WHAT YOU WILL BE DOING- Develop and deliver a quarterly thought leadership programme aligned to our four core service pillars: Partnerships | Strategy | Creative | Experiential
- Create a series of opinion-led articles and POV pieces each quarter that demonstrate our expertise, credibility and cultural relevance.
- Manage and activate senior leadership LinkedIn presence, including: Planning individual content strategies aligned to each leader's service focus, amplifying agency thought leadership, engaging meaningfully in relevant industry conversations.
- Deliver monthly reactive commentary aligned to the industry news agenda and our live work, ensuring Wasserman has a consistent and credible voice in market.
- Create and manage content across social, email and outreach to support: Thought leadership, events and hosting, industry moments and partnerships.
- Lead the awards strategy for B&P, including identifying opportunities, shaping narratives and managing submissions.
- Support lead development and nurture activity, working closely with senior stakeholders to help convert awareness and relationships into pipeline opportunities.
- Attend events and support wider Marketing and Outreach team to plan and deliver our pipeline.
- Ambitious, self-starting and highly driven, combining tenacity with considered thinking to create and produce inspiring, provocative and intelligent thought leadership.
- Commercially focused with a strong new business mindset, understanding the role that ideas, insight and thinking play in opening doors and supporting growth.
- Experienced in the agency landscape, with a clear understanding of how agencies position themselves, generate momentum and support new business efforts.
- Passionate about the trends and themes shaping brands and marketing, with a strong interest in sport, music and entertainment.
- Comfortable working independently with a high degree of accountability, and confident collaborating closely with senior leadership, anticipating needs and supporting them effectively.
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Director, PR & Marketing in London employer: Wasserman Media Group
Contact Detail:
Wasserman Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, PR & Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in PR and marketing. Whether it’s writing articles or sharing insights on social media, let your voice be heard. This can help you stand out and attract attention from potential employers.
✨Tip Number 3
Leverage LinkedIn! Make sure your profile is up-to-date and reflects your skills and experiences. Engage with industry leaders by commenting on their posts and sharing relevant content. It’s a great way to get noticed and build connections.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Keep an eye on our job listings and don’t hesitate to throw your hat in the ring for roles that excite you.
We think you need these skills to ace Director, PR & Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, PR & Marketing role. Highlight your experience in agency landscapes and how you've driven thought leadership in previous positions. We want to see how you can bring your unique flair to our team!
Showcase Your Passion: Let your enthusiasm for sport, music, and entertainment shine through in your application. Share examples of how you've engaged with these industries and how they inspire your work. We love seeing candidates who are genuinely excited about what we do!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas and experiences. We appreciate well-structured applications that make it easy for us to see your potential fit for the role.
Apply Through Our Website: Don't forget to submit your application through our website! This ensures that your application gets to the right people quickly. Plus, it shows us that you're serious about joining the StudySmarter family. We can't wait to hear from you!
How to prepare for a job interview at Wasserman Media Group
✨Know Your Stuff
Before the interview, dive deep into Wasserman's recent projects and campaigns. Familiarise yourself with their thought leadership pieces and understand how they position themselves in the sports, music, and entertainment sectors. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Creativity
As a Director of PR & Marketing, creativity is key. Prepare to share examples of innovative campaigns you've led or contributed to. Think about how you can bring fresh ideas to Wasserman's existing strategies, especially in areas like content creation and experiential marketing.
✨Engage with Industry Trends
Stay updated on the latest trends in marketing, sports, and entertainment. Be ready to discuss how these trends can impact Wasserman's approach. This demonstrates your passion for the industry and your ability to think strategically about future opportunities.
✨Prepare Thoughtful Questions
Interviews are a two-way street. Prepare insightful questions that reflect your understanding of Wasserman's challenges and opportunities. Ask about their vision for the future of PR & Marketing within the agency, or how they measure the success of their thought leadership initiatives. This shows you're not just interested in the role, but also in contributing to the company's growth.
