Marketing Manager

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Manager to join our Marketing Team based in Park Royal.

The Restaurant Marketing Manager is a senior delivery leader within the Wasabi marketing team, responsible for translating the agreed restaurant marketing strategy into high-impact campaigns, channel plans, and customer initiatives. This role owns the day-to-day delivery of restaurant marketing activity, from integrated campaign management and social channel execution to go-to-market planning, ensuring all work is insight-led, creatively strong, and delivers against agreed commercial KPIs.

Working closely with the Marketing Director and cross-functional teams, this is a hands-on role that demands both strategic understanding and executional excellence. The right candidate is comfortable moving between a campaign brief and a performance dashboard, and thrives in a fast-paced, lean team environment where initiative and commercial instinct are valued as much as process.

Key Responsibilities

• Translate the agreed restaurant marketing strategy into integrated annual and campaign-level marketing plans, ensuring alignment to business priorities.
• Lead development and execution of 360 marketing campaigns from brief through to evaluation; managing timelines, budgets, agency relationships, and cross-functional sign-off.
• Own the Restaurant Marketing Calendar, ensuring all activity is sequenced effectively against commercial priorities and key trading occasions.
• Embed a robust post-activity analysis process, ensuring learnings are captured and fed back into future planning.
• Brief, develop, and deliver campaigns within the established creative platform and brand guidelines, ensuring consistency across all customer touchpoints.
• Champion bold, distinctive creative thinking within the agreed brand framework, pushing agency partners to deliver work that cuts through.
• Manage day-to-day relationships with creative, media, and production agencies, setting briefs, managing feedback cycles, and maintaining high output standards.
• Own the day-to-day management and growth of Wasabi's restaurant social media channels (Instagram, TikTok, and others), executing against the social strategy set by the Marketing Director.
• Manage CRM and loyalty marketing, owning customer lifecycle communications through the Wasabi app and owned channels to drive frequency and retention.
• Plan and manage performance marketing activity (paid social, paid search) in support of campaign and commercial objectives.
• Drive delivery channel marketing on aggregator platforms (Uber Eats, Deliveroo, and others) - managing promotional activity, brand visibility, and platform performance.
• Lead go-to-market planning and execution for new product launches, working closely with the Food team to ensure strong commercial and creative cut-through.
• Contribute customer insight and campaign learnings to the NPD/EPD pipeline process, acting as the voice of the customer in food development conversations.
• Develop and manage the LSM toolkit, translating the central LSM strategy into practical, impactful materials and resources that empower restaurant teams to market locally.
• Work with Area Managers to build operational understanding of marketing-led sales drivers and ensure local execution is consistent with brand standards.
• Champion a customer-first approach using data, research, and behavioural insight to sharpen campaign decisions and channel plans.
• Own campaign performance tracking, reporting against agreed KPIs and using data to continuously optimise activity in-flight and post-campaign.
• Work closely with the Customer Insights Manager to surface growth opportunities and bring insight to bear on briefs and strategy.
• Build strong working relationships across Operations, Finance, Food, and Grocery Marketing, ensuring alignment and shared ownership of marketing plan.
• Collaborate with the Grocery Marketing team at relevant touchpoints to maintain a coherent omnichannel brand experience.
• Represent marketing effectively in cross-functional forums, communicating plans, results, and priorities clearly to non-marketing stakeholders.
• Manage the day-to-day restaurant marketing budget with commercial discipline, tracking spend against plan and ensuring strong ROI.
• Provide timely financial reporting to the Marketing Director, flagging risks and opportunities as they arise.

Our Requirements

• We are looking for a commercially minded, hands-on marketing professional with a proven track record of delivering impactful campaigns and managing digital channels in a QSR, multi-site hospitality, or retail environment.
• This individual combines strong executional capability with digital fluency and real commercial instinct; comfortable managing multiple workstreams at pace in a lean team where you are as likely to be doing as directing.
• Proven experience in a senior marketing role within QSR, multi-site hospitality, or retail.
• Strong campaign management capability, able to take a brief from insight through to execution and rigorous post-campaign evaluation.
• Demonstrated ability to deliver against commercial KPIs including revenue, transactions, and ROI.
• Strong agency management skills, able to write effective briefs, manage creative development, and hold partners to high standards.
• Commercially astute, with experience managing and optimising marketing budgets.
• Hands-on digital and social expertise, managing social channels, performance marketing, and CRM/loyalty programmes.
• Genuinely social media fluent with experience in influencer and creator marketing, and a clear understanding of how to build brand reach through authentic, user-generated content.
• Highly collaborative and able to work effectively across Operations, Finance, Food, and other functions without losing momentum.
• Excellent organisational skills; able to manage multiple priorities and deliver at pace without compromising quality.
• Comfortable in a fast-moving, lean-resource environment; resourceful, resilient, and solutions-focused.
• A genuine passion for food, hospitality, and building brands that people love.

A great working environment with benefits including:

• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Long Service Awards
• Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
• Life Assurance
• Electric Vehicle Scheme through Octapus
• Cycle To Work
• Free on-site parking
• A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
• The opportunity to develop your skills within a growing company.