At a Glance
- Tasks: Lead innovative shopper marketing strategies and create engaging campaigns that connect with customers.
- Company: Join Wasabi, a vibrant brand known for fresh sushi and bento, expanding rapidly across the UK and beyond.
- Benefits: Enjoy free sushi, discounts, a pension scheme, and opportunities for skill development.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
- Why this job: Shape the future of grocery marketing and make a real impact in a growing company.
- Qualifications: Experience in shopper marketing and strong communication skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone.
Almost 20 years later Wasabi have 39 successful branches across London, other UK major cities and 4 in New York.
The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys.
After several years of great success there, the grocery business expanded launching into Tesco in September 2022.
Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth.
And we’re just getting started.
The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.
Our menu is renowned for its distinctiveness, freshness and flavour.
The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.
As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a
Shopper Marketing Manager to join our Marketing Team based in Park Royal.
The Role
This newly created role offers an exciting opportunity to shape how Wasabi shows up in grocery and connects with shoppers.
You’ll help bring the brand to life through standout retail activations, engaging customer campaigns and brand experiences that capture attention and inspire purchase.
Shopper, retailer and category insight will help shape the approach, ensuring activity resonates with shoppers, supports priorities and delivers real commercial impact.
You’ll lead shopper marketing planning and delivery, partnering with Sales, Category, Marketing and Insights to develop compelling customer plans and impactful campaigns.
Activity will span TTL brand campaigns, retail media, events and in-store experiences, with plenty of scope to bring fresh ideas to life.
Combining creative thinking with commercial know-how, you’ll build strong retailer partnerships, engage shoppers and deliver marketing that strengthens our brand and drives sales.
Key Responsibilities
- Develop and lead omnichannel shopper marketing strategies across key retailer customers and channels.
- Create and deliver annual shopper marketing plans aligned with brand strategy, retailer priorities and commercial objectives.
- Champion shopper-centric thinking across the organisation, identifying opportunities to engage shoppers, influence purchase and drive growth.
- Partner with Sales, Marketing, Category and Insight teams to develop and deliver impactful campaigns.
- Build strong relationships with retailer contacts, agency teams and media providers to unlock growth opportunities.
- Collaborate with the Design team to create effective, retailer-specific assets with clear messaging and calls to action.
- Manage agency partners to ensure high-quality execution, effective delivery and continuous improvement.
- Evaluate campaign effectiveness, shopper engagement, sales performance and ROI, using insights to optimise future activity.
- Manage the shopper marketing budget, ensuring strong return on investment.
- Our Requirements
- Experience in Shopper Marketing, Customer Marketing or a related commercial FMCG function
- Proven success developing and delivering retailer-specific activation plans
- Experience working with major UK grocery retailers
- Strong understanding of retail media and omnichannel shopper activation
- Excellent stakeholder management and influencing capabilities
- Strong commercial acumen and budget management experience
- Ability to analyse performance data and translate insights into actionable recommendations
- Excellent communication, presentation and storytelling skills
- A proactive mindset with the ability to manage multiple priorities in a fast-paced environment
- In Return We Provide
- A great working environment
- Pension scheme
- Target Bonus
- Refer A Friend Scheme
- Free Sushi or hot food (vegan options available)
- 50% discount in our Branches
- Employee Assistant Programme
- Long Service Awards
- Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
- Life Assurance
- Cycle To Work
- Free on-site parking
- A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
- Online GP service via Perkbox and
- The opportunity to develop your skills within a growing company.
Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you as we can't wait to hear from you. #J-18808-Ljbffr
Shopper Marketing Manager in London employer: Wasabi Sushi & Bento
Wasabi is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and growth. Located in Park Royal, the company provides numerous benefits including free meals, generous discounts, and a supportive environment that encourages skill development as it embarks on an exciting phase of expansion. Join us to be part of a dynamic team that values fresh ideas and responsible practices while making a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wasabi Sushi & Bento and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wasabi Sushi & Bento are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wasabi Sushi & Bento on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wasabi Sushi & Bento. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wasabi Sushi & Bento. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wasabi Sushi & Bento:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wasabi Sushi & Bento’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wasabi Sushi & Bento
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wasabi Sushi & Bento will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wasabi Sushi & Bento, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
