At a Glance
- Tasks: Lead customer insights projects to drive business growth and decision-making.
- Company: Join Wasabi, a thriving Asian food brand with exciting growth plans.
- Benefits: Enjoy free sushi, discounts, and access to your pay as you earn.
- Other info: Dynamic work environment with opportunities for career development.
- Why this job: Make a real impact by translating customer data into actionable insights.
- Qualifications: Experience in consumer insights and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 2003, Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 42 thriving restaurants across London and major UK cities and 4 in New York. In 2019, we introduced Wasabi Home Bento, launching exclusively in Sainsbury’s. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market, consistently attracting new customers through an innovative East Asian range.
Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Customer Insights Manager to join our Team based in Park Royal.
The Role
The incumbent will be accountable for developing and embedding a best-in-class customer and consumer insight capability across Wasabi’s restaurant and grocery businesses. The role will translate customer behaviour, commercial performance, consumer trends, customer feedback, and market data into clear, actionable insight that informs key commercial decisions, including product development, menu strategy, pricing, marketing investment, and retail range optimisation. This role sits within the Commercial & Marketing Team, acting as the central owner of customer, consumer, and market insight, ensuring insight is used consistently to shape strategy and deliver business growth.
Key Responsibilities
- Lead customer, consumer and commercial insight projects to support business growth and decision-making.
- Deliver clear, actionable reporting across customer experience, brand performance, product and commercial strategy.
- Manage customer feedback programmes including surveys, reviews, NPS and mystery shopping.
- Analyse customer and market data to identify trends, opportunities and performance drivers.
- Support marketing, product and operational teams with insight-led recommendations.
- Manage consumer research projects including product testing, concept testing and pricing studies.
- Track brand health, consumer behaviour and market trends across restaurant and grocery channels.
- Develop dashboards and reporting tools using multiple data sources including CRM, EPOS and digital analytics.
- Work cross-functionally with Marketing, Operations, Finance and Commercial teams to embed insight into decision-making.
- Manage external research agencies and insight partners to ensure high-quality delivery and value.
Our Requirements
- Previous experience in consumer insights, analytics, market research or strategy.
- Experience within FMCG, QSR or food retail environments preferred.
- Strong quantitative and qualitative research expertise.
- Experience managing research agencies and insight platforms.
- Ability to translate complex data into clear, commercially relevant insight.
- Familiarity with PowerBI tool, CRM platforms, digital analytics tools and customer feedback platforms.
- Strong stakeholder management and influencing skills.
- Experience working in fast-paced, entrepreneurial environments.
- Commercially curious and outcome-focused.
- Strong analytical and structured thinking.
- Clear and confident communicator.
- Pragmatic, action-oriented and solutions-driven.
- Comfortable working with ambiguity and driving clarity.
- Proactive, hands-on and solutions-oriented.
- Comfortable with ambiguity, have a real ‘can do attitude’, and prepared to get their hands dirty to make a difference in an exciting and fast-growing business.
Benefits
- Refer A Friend Scheme.
- Free Sushi or hot food (vegan options available).
- 50% discount in our Branches.
- Employee Assistant Programme.
- Long Service Awards.
- Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings.
- Life Assurance.
- Electric Vehicle Scheme through Octapus.
- Cycle To Work.
- Free on-site parking.
- A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox.
- The opportunity to develop your skills within a growing company.
Our people make us who we are. Join a company where you’ll have the opportunity to work for a growing company and build a real career.
Customer Insights Manager employer: Wasabi Sushi & Bento
Wasabi is an exceptional employer that fosters a vibrant and inclusive work culture, offering employees the chance to thrive in a fast-paced environment while contributing to the growth of a beloved brand. With a strong focus on employee development, generous benefits such as free meals, discounts, and financial wellbeing initiatives, Wasabi ensures that its team members feel valued and supported as they embark on meaningful careers in the dynamic food industry. Join us at our Park Royal location and be part of an exciting journey as we expand our innovative offerings and reach new heights together.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wasabi Sushi & Bento and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wasabi Sushi & Bento are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wasabi Sushi & Bento on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wasabi Sushi & Bento. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wasabi Sushi & Bento. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wasabi Sushi & Bento:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wasabi Sushi & Bento’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wasabi Sushi & Bento
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wasabi Sushi & Bento will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wasabi Sushi & Bento, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
