At a Glance
- Tasks: Lead customer insights projects to drive business growth and decision-making.
- Company: Join Wasabi, a thriving Asian food brand with exciting growth plans.
- Benefits: Enjoy free sushi, discounts, and access to your pay as you earn.
- Other info: Dynamic work environment with opportunities for career development.
- Why this job: Make a real impact by translating customer data into actionable insights.
- Qualifications: Experience in consumer insights and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 2003, Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 42 thriving restaurants across London and major UK cities and 4 in New York. In 2019, we introduced Wasabi Home Bento, launching exclusively in Sainsbury’s. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market, consistently attracting new customers through an innovative East Asian range.
Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Customer Insights Manager to join our Team based in Park Royal.
The Role
The incumbent will be accountable for developing and embedding a best-in-class customer and consumer insight capability across Wasabi’s restaurant and grocery businesses. The role will translate customer behaviour, commercial performance, consumer trends, customer feedback, and market data into clear, actionable insight that informs key commercial decisions, including product development, menu strategy, pricing, marketing investment, and retail range optimisation. This role sits within the Commercial & Marketing Team, acting as the central owner of customer, consumer, and market insight, ensuring insight is used consistently to shape strategy and deliver business growth.
Key Responsibilities
- Lead customer, consumer and commercial insight projects to support business growth and decision-making.
- Deliver clear, actionable reporting across customer experience, brand performance, product and commercial strategy.
- Manage customer feedback programmes including surveys, reviews, NPS and mystery shopping.
- Analyse customer and market data to identify trends, opportunities and performance drivers.
- Support marketing, product and operational teams with insight-led recommendations.
- Manage consumer research projects including product testing, concept testing and pricing studies.
- Track brand health, consumer behaviour and market trends across restaurant and grocery channels.
- Develop dashboards and reporting tools using multiple data sources including CRM, EPOS and digital analytics.
- Work cross-functionally with Marketing, Operations, Finance and Commercial teams to embed insight into decision-making.
- Manage external research agencies and insight partners to ensure high-quality delivery and value.
Our Requirements
- Previous experience in consumer insights, analytics, market research or strategy.
- Experience within FMCG, QSR or food retail environments preferred.
- Strong quantitative and qualitative research expertise.
- Experience managing research agencies and insight platforms.
- Ability to translate complex data into clear, commercially relevant insight.
- Familiarity with PowerBI tool, CRM platforms, digital analytics tools and customer feedback platforms.
- Strong stakeholder management and influencing skills.
- Experience working in fast-paced, entrepreneurial environments.
- Commercially curious and outcome-focused.
- Strong analytical and structured thinking.
- Clear and confident communicator.
- Pragmatic, action-oriented and solutions-driven.
- Comfortable working with ambiguity and driving clarity.
- Proactive, hands-on and solutions-oriented.
- Comfortable with ambiguity, have a real ‘can do attitude’, and prepared to get their hands dirty to make a difference in an exciting and fast-growing business.
Benefits
- Refer A Friend Scheme.
- Free Sushi or hot food (vegan options available).
- 50% discount in our Branches.
- Employee Assistant Programme.
- Long Service Awards.
- Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings.
- Life Assurance.
- Electric Vehicle Scheme through Octapus.
- Cycle To Work.
- Free on-site parking.
- A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox.
- The opportunity to develop your skills within a growing company.
Our people make us who we are. Join a company where you’ll have the opportunity to work for a growing company and build a real career.
Customer Insights Manager employer: Wasabi Sushi & Bento
Wasabi Sushi & Bento is an excellent employer, offering a vibrant work culture that celebrates creativity and innovation in the fast-paced QSR industry. Located in Park Royal, employees benefit from a supportive environment that encourages professional growth through training and development opportunities, alongside competitive benefits that reflect our commitment to staff well-being and satisfaction. Join us to be part of a passionate team dedicated to delivering exceptional dining experiences while advancing your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Wasabi on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Wasabi’s menu and recent business moves. Show them you’re not just passionate about food but also about their brand and growth strategy.
✨Tip Number 3
Practice your storytelling skills. Be ready to share how your past experiences in consumer insights can directly benefit Wasabi. Use specific examples that highlight your analytical prowess and how it led to actionable insights.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can leave a lasting impression. Plus, it shows you’re genuinely interested in joining the Wasabi team.
We think you need these skills to ace Customer Insights Manager
Some tips for your application 🫡
Show Your Passion for Food:When you're writing your application, let your love for food and customer insights shine through. We want to see how your enthusiasm aligns with Wasabi's mission to create delicious Asian food that excites customers.
Be Data-Driven:Make sure to highlight your experience with data analysis and consumer insights. We’re looking for someone who can turn numbers into actionable strategies, so share examples of how you've done this in the past!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Customer Insights Manager role. We appreciate when candidates show they’ve done their homework.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wasabi!
How to prepare for a job interview at Wasabi Sushi & Bento
✨Know Your Customer Insights
Before the interview, dive deep into customer insights related to the food retail and QSR sectors. Familiarise yourself with current trends, consumer behaviour, and how they impact business decisions. This will show your passion for the role and your understanding of Wasabi's market.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've translated complex data into actionable insights. Bring along any dashboards or reports you've created in the past, especially if you used tools like PowerBI. This will demonstrate your hands-on experience and analytical prowess.
✨Engage with Stakeholders
Think about times when you've worked cross-functionally with teams like Marketing or Operations. Be ready to share how you influenced decisions through your insights. Highlighting your stakeholder management skills will be key, as collaboration is crucial in this role.
✨Embrace the 'Can Do' Attitude
Wasabi values a proactive and solutions-oriented mindset. Prepare to discuss challenges you've faced in previous roles and how you tackled them. Showing that you're comfortable with ambiguity and can drive clarity will resonate well with the interviewers.
