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- Tasks: Lead brand development and execute innovative marketing strategies for Wasabi's grocery products.
- Company: Join Wasabi, a rapidly growing brand known for fresh sushi and bold flavours.
- Benefits: Enjoy free sushi, flexible pay access, and various employee perks.
- Other info: Dynamic team environment with opportunities for career advancement.
- Why this job: Be part of an exciting growth journey and make a real impact on brand success.
- Qualifications: Experience in brand management and a passion for consumer insights.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2003 by Dong Hyun Kim, he began with a simple yet ambitious mission: to make fresh, flavourful sushi and bento accessible to everyone. After more than 20 years, Wasabi has grown to 40 thriving branches across London, major UK cities, and New York.In 2019, the journey expanded with the introduction of Wasabi Home Bento, launched exclusively in Sainsbury’s. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Today, Wasabi proudly stands as the No. 2 chilled ready-meal brand, driving significant market growth and setting new standards for quality and innovation. And this is just the beginning.Wasabi’s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite.Our leadership team has unveiled an ambitious 5-year strategy, focusing on company growth, franchise opportunities, and international expansion.As we embark on our next phase of growth and innovation, we’re thrilled to offer an exciting opportunity for a Senior Brand Manager to join our Grocery Team based in Park Royal.The Role:An exciting role for an ambitious Senior Brand Manager with a passion for building brands. This role involves leading the development and execution of insight-led brand plans, creating and executing compelling communications, and identifying and bringing new products to market. This role is key to the delivery of our growth plans in 2025 and beyond.Key Responsibilities:Brand: be the day-to-day brand lead, coordinating and influencing the cross-functional team and senior stakeholders to deliver the plan.Brand Communication and Media planning: lead the execution of the in-year Grocery Consumer Marketing Calendar working with internal and external partners to land the plan across creative, media and PR.Digital/Social: partner with the Grocery Marketing Executive on the social strategy and calendar build for Grocery.Consumer: be consumer obsessed and act as the brand guardian, leveraging consumer and market insight to inform a breakthrough winning growth plan.Brand Performance: work with the Marketing Manager to track and report on overall brand health, working with our agency partner to identify key learnings to inform future planning to ensure key KPIs are met.Research: lead all research projects as directed by the Marketing Manager.Our Requirements:Experience in developing and delivering through the line brand plans which have contributed to growth.Ability to create and communicate a compelling business strategy with a relentless focus on execution.Highly curious with a passion for brand.Ability to demonstrate genuine initiative, drive and ownership.Analytical with the ability to leverage a range of data sources to identify key performance drivers and recommend action.Readiness to lead change and adapt to shifting demands.In Return we provide:Refer A Friend Scheme.Free Sushi or hot food (vegan options available).Employee Assistant Programme.Long Service Awards.Wagestream – a financial wellbeing benefit that lets you access your pay as you earn in real-time and manage savings.Life Assurance.Cycle To Work.Free on-site parking.A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox.The opportunity to develop your skills within a growing company.Our people make us who we are. If you’re looking for an exciting challenge and this sounds like the job for you please apply today as we can’t wait to hear from you.#J-18808-Ljbffr
Senior Brand Manager (Grocery) employer: Wasabi Sushi and Bento
Contact Detail:
Wasabi Sushi and Bento Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager (Grocery)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Wasabi. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get that interview, make sure to express your love for Wasabi's unique offerings and how you can contribute to their growth. It’s all about that genuine enthusiasm!
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with Wasabi's goals, especially around brand management and consumer insights. We want to see how you can drive their vision forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Wasabi family!
We think you need these skills to ace Senior Brand Manager (Grocery)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you’re genuinely excited about the role and the impact you can make at Wasabi.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management. We’re looking for someone who can demonstrate how their past roles have prepared them for this exciting opportunity with us.
Be Data-Driven: Since we love a good insight, don’t forget to mention how you've used data to drive brand growth in your previous roles. Show us how you can leverage analytics to inform your strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity with our Grocery Team!
How to prepare for a job interview at Wasabi Sushi and Bento
✨Know Your Brand Inside Out
Before the interview, dive deep into Wasabi's brand story, values, and product offerings. Understand their unique selling points and recent developments in the grocery sector. This will not only show your genuine interest but also help you align your experience with their brand vision.
✨Prepare Insight-Led Examples
Think of specific instances where you've successfully developed and executed brand plans that led to growth. Be ready to discuss how you used consumer insights to inform your strategies. This will demonstrate your analytical skills and ability to drive results, which are crucial for the Senior Brand Manager role.
✨Showcase Your Communication Skills
As a Senior Brand Manager, you'll need to coordinate with various teams. Prepare to discuss how you've effectively communicated brand strategies and collaborated with cross-functional teams in the past. Highlight any successful campaigns you've led, especially those involving media planning and digital strategies.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the grocery market, particularly in chilled ready-meals. Be prepared to share your thoughts on how these trends could impact Wasabi's growth strategy. This shows that you're not just passionate about the brand but also have a forward-thinking approach to brand management.