At a Glance
- Tasks: Lead customer insights projects and translate data into actionable strategies for growth.
- Company: Join Wasabi, a vibrant brand in the restaurant and grocery sector.
- Benefits: Enjoy free food, discounts, hybrid working, and a supportive work environment.
- Other info: Dynamic role with opportunities for skill development in a fast-growing company.
- Why this job: Make a real impact by shaping business decisions with your insights.
- Qualifications: Experience in consumer insights and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The incumbent will be accountable for developing and embedding a best‑in‑class customer and consumer insight capability across Wasabi’s restaurant and grocery businesses. The role translates customer behaviour, commercial performance, consumer trends and market data into clear, actionable insight that informs key commercial decisions, including product development, menu strategy, pricing, marketing investment and retail range optimisation. This role sits within the Commercial & Marketing Team, acting as the central owner of customer, consumer and market insight, ensuring insight is used consistently to shape strategy and deliver business growth.
Key Responsibilities
- Lead customer, consumer and commercial insight projects to support business growth and decision‑making.
- Deliver clear, actionable reporting across customer experience, brand performance, product and commercial strategy.
- Manage customer feedback programmes including surveys, reviews, NPS and mystery shopping.
- Analyse customer and market data to identify trends, opportunities and performance drivers.
- Support marketing, product and operational teams with insight‑led recommendations.
- Manage consumer research projects including product testing, concept testing and pricing studies.
- Track brand health, consumer behaviour and market trends across restaurant and grocery channels.
- Develop dashboards and reporting tools using multiple data sources including CRM, EPOS and digital analytics.
- Work cross‑functionally with Marketing, Operations, Finance and Commercial teams to embed insight into decision‑making.
- Manage external research agencies and insight partners to ensure high‑quality delivery and value.
Requirements
- Previous experience in consumer insights, analytics, market research or strategy.
- Experience within FMCG, QSR or food retail environments preferred.
- Strong quantitative and qualitative research expertise.
- Experience managing research agencies and insight platforms.
- Ability to translate complex data into clear, commercially relevant insight.
- Familiarity with PowerBI tool, CRM platforms, digital analytics tools and customer feedback platforms.
- Strong stakeholder management and influencing skills.
- Experience working in fast‑paced, entrepreneurial environments.
- Commercially curious and outcome‑focused.
- Strong analytical and structured thinking.
- Clear and confident communicator.
- Pragmatic and action‑oriented and solutions‑driven.
- Comfortable working with ambiguity and driving clarity.
- Proactive, hands‑on and solutions‑oriented.
- Comfortable with ambiguity, have a real ‘can do attitude’, and prepared to get their hands dirty to make a difference in an exciting and fast‑growing business.
Benefits
- A great working environment.
- Pension scheme.
- Target bonus.
- Refer A Friend scheme.
- Free sushi or hot food (vegan options available).
- 50% discount in our branches.
- Employee Assistant Programme.
- Hybrid working model.
- Long Service Awards.
- Wagestream – a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings.
- Life assurance.
- Electric vehicle scheme through Octapus.
- Cycle to work.
- Free on‑site parking.
- A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox.
- The opportunity to develop your skills within a growing company.
Customer Insights Manager in London employer: Wasabi Sushi and Bento
Wasabi is an exceptional employer that fosters a vibrant and inclusive work culture, offering a dynamic environment where creativity and innovation thrive. With a strong focus on employee growth, the company provides numerous benefits including a hybrid working model, generous discounts, and a commitment to personal development, making it an ideal place for those looking to make a meaningful impact in the fast-paced food retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Manager in London
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Wasabi Sushi and Bento!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Customer Insights Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Wasabi Sushi and Bento, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Wasabi Sushi and Bento
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Wasabi Sushi and Bento’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
