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For Companies At a Glance
- Tasks: Lead marketing and sales strategies for the DACH region while driving revenue growth.
- Company: Dynamic company with a strong presence in Germany, Austria, and Switzerland.
- Benefits: Competitive salary, hybrid work model, private healthcare, and professional development opportunities.
- Other info: Join a collaborative team with excellent career growth potential.
- Why this job: Shape go-to-market strategies and make a real impact in a thriving market.
- Qualifications: Proven experience in marketing and sales, fluent in German and English.
The predicted salary is between 40000 - 45000 £ per year.
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
- Regional Strategy & Leadership
- Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market.
- Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management.
- Build and develop a regional team over time, including hiring, coaching, and performance management.
- Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities.
- Marketing Strategy, Research & Execution
- Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity.
- Translate insights into effective positioning, messaging, and campaign strategies.
- Localise and optimise marketing channels including digital, email, paid media, content, and offline materials.
- Collaborate with wider teams to adapt and scale campaigns for the DACH region.
- Establish effective performance tracking and reporting, even in limited data environments.
- Sales Growth & Account Management
- Drive revenue growth across eCommerce and regional sales channels.
- Manage and develop key accounts and strategic partnerships.
- Align marketing activity with commercial outcomes through targeted sales activation strategies.
- Oversee and optimise the full customer journey from acquisition to retention.
- Partnerships & Market Presence
- Develop relationships with industry partners, ambassadors, and key stakeholders.
- Identify and manage participation in relevant trade shows, exhibitions, and events.
- Plan and deliver regional campaigns, events, and presentations to internal and external audiences.
- Product Launches
- Lead regional go-to-market strategies for new product launches.
- Ensure messaging, pricing, and channel strategies are tailored to local markets.
- Coordinate cross-functional launch activity.
- Gather and report market feedback to inform future product development.
- Reporting & Analysis
- Monitor and report on regional marketing performance, sales results, and pipeline activity.
- Produce clear, data-driven insights to support decision-making.
- Track competitor activity, pricing strategies, and market trends.
Key Requirements
- Proven experience in a senior marketing and sales role, ideally within the DACH region.
- Strong background in marketing strategy, research, and campaign execution.
- Demonstrated success in driving revenue growth within an established market.
- Experience building, leading, and developing teams.
- In-depth understanding of DACH business culture and market dynamics.
- Fluent German and strong English communication skills.
- Analytical mindset with the ability to make informed decisions using incomplete data.
- Strong stakeholder management and presentation skills.
Desirable Experience
- Experience within hardware, SaaS, construction, or related industries.
- Knowledge of eCommerce platforms, CRM systems, and marketing automation tools.
- Understanding of SEO, PPC, CRO, and paid social channels.
- Experience launching products into European markets.
- Additional European language skills.
Package & Benefits
- Competitive salary.
- Hybrid working model.
- Pension and private healthcare.
- 25 days annual leave plus bank holidays.
- Enhanced parental leave.
- Share scheme.
- Professional development opportunities.
- Additional employee perks and benefits.
Sales and Marketing Manager (Hybrid) employer: Warwick Recruit
Contact Detail:
Warwick Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager (Hybrid)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DACH region. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Sales and Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights about the DACH market on LinkedIn or other platforms. This not only highlights your knowledge but also attracts potential employers who are looking for someone just like you.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can drive growth in the DACH region. We want you to stand out as the perfect fit for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Sales and Marketing Manager (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing & Sales Manager for the DACH region. Highlight your experience in marketing strategy and sales growth, especially if you've worked in Germany, Austria, or Switzerland.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of the DACH market and how your skills align with our goals at StudySmarter. Be sure to mention any relevant achievements that demonstrate your ability to drive revenue growth.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, don’t forget to include examples of how you've used data to inform decisions in past roles. We love seeing candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Warwick Recruit
✨Know Your DACH Market
Before the interview, dive deep into the DACH market specifics. Understand the cultural nuances, customer behaviours, and key competitors in Germany, Austria, and Switzerland. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Strategic Mindset
Be prepared to discuss your previous experiences in developing and executing marketing strategies. Use specific examples that highlight your ability to drive revenue growth and adapt campaigns for local audiences. This is your chance to demonstrate how you can align with their business objectives.
✨Highlight Team Leadership Skills
Since this role involves building and leading a regional team, share your experiences in coaching and performance management. Talk about how you've successfully developed teams in the past and how you plan to do the same in this position.
✨Prepare for Data-Driven Discussions
Expect questions around performance tracking and reporting. Brush up on how you've used data to inform decisions and drive marketing success. Being able to articulate your analytical mindset will set you apart from other candidates.