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For Companies At a Glance
- Tasks: Lead marketing and sales strategies for the DACH region, driving growth and team development.
- Company: Dynamic company with a focus on innovation and regional market leadership.
- Benefits: Competitive salary, hybrid work model, professional development, and generous leave.
- Other info: Exciting opportunities for career growth and collaboration in a vibrant environment.
- Why this job: Shape the future of marketing in the DACH region and make a real impact.
- Qualifications: Proven experience in marketing and sales, fluent in German and English.
The predicted salary is between 40000 - 45000 £ per year.
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
- Regional Strategy & Leadership
- Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market.
- Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management.
- Build and develop a regional team over time, including hiring, coaching, and performance management.
- Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities.
- Marketing Strategy, Research & Execution
- Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity.
- Translate insights into effective positioning, messaging, and campaign strategies.
- Localise and optimise marketing channels including digital, email, paid media, content, and offline materials.
- Collaborate with wider teams to adapt and scale campaigns for the DACH region.
- Establish effective performance tracking and reporting, even in limited data environments.
- Sales Growth & Account Management
- Drive revenue growth across eCommerce and regional sales channels.
- Manage and develop key accounts and strategic partnerships.
- Align marketing activity with commercial outcomes through targeted sales activation strategies.
- Oversee and optimise the full customer journey from acquisition to retention.
- Partnerships & Market Presence
- Develop relationships with industry partners, ambassadors, and key stakeholders.
- Identify and manage participation in relevant trade shows, exhibitions, and events.
- Plan and deliver regional campaigns, events, and presentations to internal and external audiences.
- Product Launches
- Lead regional go-to-market strategies for new product launches.
- Ensure messaging, pricing, and channel strategies are tailored to local markets.
- Coordinate cross-functional launch activity.
- Gather and report market feedback to inform future product development.
- Reporting & Analysis
- Monitor and report on regional marketing performance, sales results, and pipeline activity.
- Produce clear, data-driven insights to support decision-making.
- Track competitor activity, pricing strategies, and market trends.
Key Requirements
- Proven experience in a senior marketing and sales role, ideally within the DACH region.
- Strong background in marketing strategy, research, and campaign execution.
- Demonstrated success in driving revenue growth within an established market.
- Experience building, leading, and developing teams.
- In-depth understanding of DACH business culture and market dynamics.
- Fluent German and strong English communication skills.
- Analytical mindset with the ability to make informed decisions using incomplete data.
- Strong stakeholder management and presentation skills.
Desirable Experience
- Experience within hardware, SaaS, construction, or related industries.
- Knowledge of eCommerce platforms, CRM systems, and marketing automation tools.
- Understanding of SEO, PPC, CRO, and paid social channels.
- Experience launching products into European markets.
- Additional European language skills.
Package & Benefits
- Competitive salary.
- Hybrid working model.
- Pension and private healthcare.
- 25 days annual leave plus bank holidays.
- Enhanced parental leave.
- Share scheme.
- Professional development opportunities.
- Additional employee perks and benefits.
Marketing & Sales Manager - DACH (Germany, Austria, Switzerland) employer: Warwick Recruit
Contact Detail:
Warwick Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Sales Manager - DACH (Germany, Austria, Switzerland)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DACH region. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing & Sales Manager role.
✨Tip Number 2
Show off your expertise! Create a personal brand on LinkedIn by sharing insights about the DACH market. Post articles, comment on trends, and engage with others in the field. This will help you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their position in the DACH market and come up with ideas on how you can drive growth. This shows you're proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that dream job!
We think you need these skills to ace Marketing & Sales Manager - DACH (Germany, Austria, Switzerland)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing & Sales Manager for the DACH region. Highlight your experience in marketing strategy and sales growth, especially within Germany, Austria, and Switzerland. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of the DACH market and any relevant achievements.
Showcase Your Analytical Skills: Since we value data-driven decision-making, make sure to include examples of how you've used analytics to drive marketing performance or sales results. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Warwick Recruit
✨Know Your DACH Market
Before the interview, dive deep into the DACH market specifics. Understand the cultural nuances, customer behaviours, and key competitors in Germany, Austria, and Switzerland. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing marketing strategies. Be ready to share specific examples of how you've driven revenue growth and adapted campaigns for local audiences. Use data to back up your successes!
✨Demonstrate Team Leadership Skills
Since this role involves building and leading a team, think of instances where you've successfully managed or developed a team. Highlight your coaching style and how you’ve fostered collaboration to achieve targets. This will resonate well with the interviewers.
✨Prepare for Performance Metrics Discussion
Be ready to talk about how you track and report on marketing performance. Familiarise yourself with key performance indicators relevant to the DACH region and be prepared to discuss how you've used insights to inform decision-making in past roles.