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For Companies At a Glance
- Tasks: Lead marketing and sales strategies for the DACH region, driving growth and team development.
- Company: Dynamic company with a strong presence in Germany, Austria, and Switzerland.
- Benefits: Competitive salary, hybrid work, pension, private healthcare, and professional development.
- Other info: Exciting opportunities for career growth and additional employee perks.
- Why this job: Make a real impact in a senior role while shaping market strategies in a vibrant region.
- Qualifications: Proven experience in marketing and sales, fluent German, and strong leadership skills.
The predicted salary is between 40000 - 45000 £ per year.
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
- Regional Strategy & Leadership
- Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market.
- Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management.
- Build and develop a regional team over time, including hiring, coaching, and performance management.
- Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities.
- Marketing Strategy, Research & Execution
- Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity.
- Translate insights into effective positioning, messaging, and campaign strategies.
- Localise and optimise marketing channels including digital, email, paid media, content, and offline materials.
- Collaborate with wider teams to adapt and scale campaigns for the DACH region.
- Establish effective performance tracking and reporting, even in limited data environments.
- Sales Growth & Account Management
- Drive revenue growth across eCommerce and regional sales channels.
- Manage and develop key accounts and strategic partnerships.
- Align marketing activity with commercial outcomes through targeted sales activation strategies.
- Oversee and optimise the full customer journey from acquisition to retention.
- Partnerships & Market Presence
- Develop relationships with industry partners, ambassadors, and key stakeholders.
- Identify and manage participation in relevant trade shows, exhibitions, and events.
- Plan and deliver regional campaigns, events, and presentations to internal and external audiences.
- Product Launches
- Lead regional go-to-market strategies for new product launches.
- Ensure messaging, pricing, and channel strategies are tailored to local markets.
- Coordinate cross-functional launch activity.
- Gather and report market feedback to inform future product development.
- Reporting & Analysis
- Monitor and report on regional marketing performance, sales results, and pipeline activity.
- Produce clear, data-driven insights to support decision-making.
- Track competitor activity, pricing strategies, and market trends.
Key Requirements
- Proven experience in a senior marketing and sales role, ideally within the DACH region.
- Strong background in marketing strategy, research, and campaign execution.
- Demonstrated success in driving revenue growth within an established market.
- Experience building, leading, and developing teams.
- In-depth understanding of DACH business culture and market dynamics.
- Fluent German and strong English communication skills.
- Analytical mindset with the ability to make informed decisions using incomplete data.
- Strong stakeholder management and presentation skills.
Desirable Experience
- Experience within hardware, SaaS, construction, or related industries.
- Knowledge of eCommerce platforms, CRM systems, and marketing automation tools.
- Understanding of SEO, PPC, CRO, and paid social channels.
- Experience launching products into European markets.
- Additional European language skills.
Package & Benefits
- Competitive salary.
- Hybrid working model.
- Pension and private healthcare.
- 25 days annual leave plus bank holidays.
- Enhanced parental leave.
- Share scheme.
- Professional development opportunities.
- Additional employee perks and benefits.
Sales and Marketing Manager (Maternity Cover) in Warwick employer: Warwick Recruit Ltd
Contact Detail:
Warwick Recruit Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager (Maternity Cover) in Warwick
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DACH region. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its position in the DACH market. Understand their products, competitors, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can drive regional performance.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. Use metrics to highlight your success in driving revenue growth or executing successful marketing campaigns. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter. Let’s make this happen together!
We think you need these skills to ace Sales and Marketing Manager (Maternity Cover) in Warwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales and Marketing Manager for the DACH region. Highlight your experience in marketing strategy and sales growth, especially if you've worked in Germany, Austria, or Switzerland.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of the DACH market and how your skills align with our goals at StudySmarter. Be genuine and let your personality come through.
Showcase Relevant Experience: When detailing your past roles, focus on achievements that demonstrate your ability to drive revenue growth and lead teams. We want to see how you've made an impact in previous positions, especially in similar markets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Warwick Recruit Ltd
✨Know Your DACH Market
Before the interview, dive deep into the DACH market specifics. Understand the cultural nuances, buyer behaviours, and key competitors in Germany, Austria, and Switzerland. This knowledge will not only impress your interviewers but also show that you’re genuinely interested in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing marketing strategies. Be ready to share specific examples of how you've driven revenue growth and adapted campaigns for local audiences. Use data to back up your successes and demonstrate your analytical skills.
✨Highlight Team Leadership Skills
Since this role involves building and leading a regional team, be prepared to talk about your leadership style. Share examples of how you've coached and developed team members in the past. Highlight any experience you have in performance management and fostering a collaborative environment.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you’ve faced in previous roles, particularly in sales and marketing, and how you overcame them. This will help you demonstrate your critical thinking and adaptability in real-world situations.