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For Companies At a Glance
- Tasks: Lead marketing and sales strategies for the DACH region, driving growth and team development.
- Company: Dynamic company with a strong presence in Germany, Austria, and Switzerland.
- Benefits: Competitive salary, hybrid work, pension, private healthcare, and professional development.
- Other info: Exciting opportunities for career growth and additional employee perks.
- Why this job: Shape regional strategies and make a real impact in a thriving market.
- Qualifications: Proven experience in marketing and sales, fluent in German and English.
The predicted salary is between 40000 - 45000 £ per year.
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
- Regional Strategy & Leadership
- Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market.
- Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management.
- Build and develop a regional team over time, including hiring, coaching, and performance management.
- Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities.
- Marketing Strategy, Research & Execution
- Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity.
- Translate insights into effective positioning, messaging, and campaign strategies.
- Localise and optimise marketing channels including digital, email, paid media, content, and offline materials.
- Collaborate with wider teams to adapt and scale campaigns for the DACH region.
- Establish effective performance tracking and reporting, even in limited data environments.
- Sales Growth & Account Management
- Drive revenue growth across eCommerce and regional sales channels.
- Manage and develop key accounts and strategic partnerships.
- Align marketing activity with commercial outcomes through targeted sales activation strategies.
- Oversee and optimise the full customer journey from acquisition to retention.
- Partnerships & Market Presence
- Develop relationships with industry partners, ambassadors, and key stakeholders.
- Identify and manage participation in relevant trade shows, exhibitions, and events.
- Plan and deliver regional campaigns, events, and presentations to internal and external audiences.
- Product Launches
- Lead regional go-to-market strategies for new product launches.
- Ensure messaging, pricing, and channel strategies are tailored to local markets.
- Coordinate cross-functional launch activity.
- Gather and report market feedback to inform future product development.
- Reporting & Analysis
- Monitor and report on regional marketing performance, sales results, and pipeline activity.
- Produce clear, data-driven insights to support decision-making.
- Track competitor activity, pricing strategies, and market trends.
Key Requirements
- Proven experience in a senior marketing and sales role, ideally within the DACH region.
- Strong background in marketing strategy, research, and campaign execution.
- Demonstrated success in driving revenue growth within an established market.
- Experience building, leading, and developing teams.
- In-depth understanding of DACH business culture and market dynamics.
- Fluent German and strong English communication skills.
- Analytical mindset with the ability to make informed decisions using incomplete data.
- Strong stakeholder management and presentation skills.
Desirable Experience
- Experience within hardware, SaaS, construction, or related industries.
- Knowledge of eCommerce platforms, CRM systems, and marketing automation tools.
- Understanding of SEO, PPC, CRO, and paid social channels.
- Experience launching products into European markets.
- Additional European language skills.
Package & Benefits
- Competitive salary.
- Hybrid working model.
- Pension and private healthcare.
- 25 days annual leave plus bank holidays.
- Enhanced parental leave.
- Share scheme.
- Professional development opportunities.
- Additional employee perks and benefits.
Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick employer: Warwick Recruit Ltd
Contact Detail:
Warwick Recruit Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick
✨Tip Number 1
Network like a pro! Get out there and connect with people in the DACH region. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing & Sales Manager role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online that highlights your knowledge of the DACH market. Share insights on LinkedIn or write articles about marketing strategies tailored to Germany, Austria, and Switzerland. This will make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their position in the DACH market and come armed with ideas on how you can drive growth. This shows you're not just interested in the job, but you're ready to make an impact!
✨Tip Number 4
Apply through our website! We want to see your application directly. It’s a great way to ensure it gets into the right hands. Plus, you can keep an eye on other opportunities that might pop up while you’re at it!
We think you need these skills to ace Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing & Sales Manager for the DACH region. Highlight your experience in marketing strategy and sales growth, especially within Germany, Austria, and Switzerland. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any specific achievements that demonstrate your success in similar positions.
Showcase Your Understanding of the DACH Market: We’re looking for someone who knows the ins and outs of the DACH market. In your application, share insights or experiences that show your understanding of local business culture and market dynamics. This will help us see how you can drive regional performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Warwick Recruit Ltd
✨Know Your DACH Market
Before the interview, dive deep into the DACH market specifics. Understand the cultural nuances, buyer behaviours, and key competitors in Germany, Austria, and Switzerland. This knowledge will not only impress but also show that you’re genuinely interested in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing marketing strategies. Be ready to share specific examples of how you've driven revenue growth and adapted campaigns for local audiences. Use data to back up your successes!
✨Demonstrate Team Leadership Skills
Since this role involves building and leading a team, come prepared with examples of how you've successfully managed teams in the past. Talk about your coaching style and how you’ve fostered a collaborative environment to achieve targets.
✨Engage with Performance Metrics
Be ready to discuss how you track and analyse marketing performance. Highlight your experience with performance tracking tools and how you’ve used insights to inform decision-making. This shows you’re results-driven and analytical, which is crucial for this position.