Marketing Coordinator in Royal Leamington Spa

The Marketing Coordinator plays a vital role in achieving WCG's business objectives by delivering a full spectrum of marketing activities tailored to drive growth across key areas, including Further Education, Higher Education, Adult Courses, Apprenticeships, and Commercial income streams. This position requires a high level of competence in managing expectations across WCGs diverse colleges, maintaining strong stakeholder relationships, and ensuring marketing efforts are aligned with WCG goals. The role demands an adaptable, proactive, and results-driven individual who can juggle multiple priorities, deliver high-quality outcomes under pressure, and constantly seek ways to improve the effectiveness of marketing activities. The successful candidate will support the planning, implementation, and evaluation of all marketing campaigns and activities focusing on a selection of college(s) within the WCG group. The role also involves organising key events, including open events, awards ceremonies and stakeholder engagement events for the selected college(s) and the wider group. Flexibility and versatility are essential, as the role's focus may shift based on business priorities. KEY RESPONSIBILITIES Campaign Development and Management Digital and Content Marketing Event Coordination and Support Data Analysis and Reporting Stakeholder Engagement Continuous Improvement TECHNICAL COMPETENCIES

• Create and execute comprehensive marketing plans to achieve specific business objectives.
• Deliver marketing campaigns across various media channels, ensuring timely and on-budget execution.
• Analyse digital performance using tools like Google Analytics and social media platform insights.
• Write compelling and accurate copy for diverse marketing outputs.
• Use data analysis to inform decision-making and improve marketing effectiveness.
• Communicate persuasively, especially with secondary school audiences, parents/caregivers, and employers.
• Demonstrate strong presentation skills and engage effectively with the public and stakeholders.
• Manage time effectively to balance multiple projects and meet deadlines.

CORE COMPETENCIES

• Ownership: Ownership: Act as an ambassador for WCG, taking ownership of the marketing plan and fostering collaborative relationships.
• Results-Oriented: Measure and evaluate marketing efforts, adapting strategies for continuous improvement.
• Resource Management: Handle multiple priorities, manage budgets effectively, and ensure high-quality outcomes.
• Communication: Build trust through professionalism, maintain a positive attitude, and collaborate effectively with stakeholders.

• Target and Results: Performance Evaluation: Measure and assess the effectiveness of marketing activities to ensure alignment with objectives.
• Impactful Reporting: Deliver clear and insightful written and verbal reports to stakeholders.
• Continuous Improvement: Adapt strategies based on outcomes to enhance effectiveness and achieve better results.

• Resource Management: Project Coordination: Effectively manage multiple projects simultaneously, maintaining quality and meeting deadlines.
• Budget Optimisation: Source and allocate media resources strategically to maximise return on investment (ROI).
• Attention to Detail: Ensure all projects are executed with precision and high standards.

• Communications and Collaboration: Stakeholder Engagement: Work collaboratively with internal teams and external partners to achieve shared goals.
• Professionalism: Establish credibility through consistent, high-quality work and a positive attitude.
• Team Collaboration: Build strong working relationships by fostering open communication and mutual respect.

In order to support during busy exam periods, you may be asked to undertake exam invigilator duties. The College will provide training. The list of duties is not exhaustive but outlines the main features of the post at appointment and may vary as the job evolves without affecting the nature of the duties or the responsibility level.

• GCSE Grade C or above in English and Mathematics, or Level 2 equivalent qualification.
• Experience of working in the education sector or a youth audience.
• Experience in delivering integrated marketing campaigns.
• Good understanding of current digital marketing concepts and best practice.
• Experience in working with social and digital platforms.
• Experience of working to targets with results driven outcomes.
• Experience of writing creative and engaging marketing copy.
• Managing a wide variety of activities for a number of clients
• Excellent IT skills
• Hold a current full UK driving licence free of major endorsements

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