At a Glance
- Tasks: Lead digital marketing strategy and enhance website capabilities for business growth.
- Company: Wärtsilä, a pioneering tech company focused on sustainability and innovation.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Join us in shaping a sustainable future through innovative digital marketing strategies.
- Qualifications: 8+ years in digital marketing, strong SEO expertise, and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians – put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game‑changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and a more sustainable future that we can all be proud of.
As part of Wärtsilä’s Marketing and Communications, Digital Marketing Operations and Technology team, we are looking for a Digital Marketing Development and Technology Lead. In this role, you will define and lead the strategic direction of the Wärtsilä website as a core digital business and brand platform, while driving the development of search capabilities across SEO, GEO, and AEO to strengthen discoverability, engagement and long‑term value creation across traditional and generative search environments.
You will collaborate closely with the other Digital Marketing Development and Technology Leads as well as Marketing Operations Experts, Wärtsilä IT, our business marketing teams and key stakeholders across the organisation to align the website and search development with broader business priorities, customer needs and evolving digital opportunities. This position reports to the Head of Digital Marketing Technology.
The preferred locations for this role are Finland, France, Germany, Denmark, Sweden, Norway, Poland or the UK.
Key responsibilities- Owning and driving the strategic direction of wartsila.com, ensuring the website supports business growth, customer engagement and brand objectives.
- Leading the prioritisation and development of website capabilities, translating business needs, user insights and market developments into a clear roadmap.
- Owning the search strategy across SEO, GEO and AEO, and driving related development initiatives to improve digital visibility, reach and performance across search and generative platforms.
- Building Wärtsilä’s zero‑click understanding and action plan to strengthen content visibility and effectiveness within search engine results and AI‑powered discovery experiences.
- Owning website reporting, analytics and performance follow‑up to generate actionable insights, guide decision‑making and maximise business value.
- Leading Salesforce‑related website development in close collaboration with relevant stakeholders to support integrations and enable seamless digital experiences.
- Owning and developing the relevant technology stack, including vendor collaboration, governance and license management, to ensure scalability, reliability and future readiness.
- Ensuring the effective maintenance, optimisation and troubleshooting of the digital technology stack that supports website performance and continuity.
- Providing hands‑on support for execution‑related activities when needed, while maintaining a strong focus on strategic development priorities.
- 8+ years of relevant work experience in marketing and digital marketing.
- Bachelor’s degree in marketing, business, engineering or a relevant field of study, or equivalent experience.
- Proven track record of defining and driving website strategy, optimisation and continuous development in a complex business environment.
- Deep expertise in SEO, GEO and AEO, with the ability to translate search developments and AI‑driven discovery trends into strategic direction and measurable business impact.
- Strong understanding of website‑related technologies, platforms, integrations and the broader digital marketing technology ecosystem.
- Knowledge and understanding of GenAI, emerging digital trends and their implications for website development, search and customer experience.
- Proven ability to prioritise, structure and drive progress in a complex, fast‑paced environment with multiple stakeholders and competing needs.
- Experience in leading or contributing to digital marketing development initiatives and project management in cross‑functional environments.
- Strong collaboration skills and the ability to build effective partnerships across teams and stakeholder groups.
At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job‑relevant merits and abilities.
Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country. All new Wärtsilä employees in Finland will attend occupational health checks, including drug tests/screenings where applicable. When a person is located outside of Finland, the country legislation is followed.
Digital Marketing Development and Technology Lead in Fareham employer: Wärtsilä
Wärtsilä is an exceptional employer, offering a dynamic work culture that prioritises innovation and sustainability in the marine technology sector. Based in Havant, the company provides flexible hybrid working arrangements, fostering a supportive environment for professional growth and collaboration. Employees benefit from opportunities to enhance their skills through training and development, while contributing to a meaningful mission of transforming the maritime industry towards a cleaner future.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Development and Technology Lead in Fareham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wärtsilä and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wärtsilä are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wärtsilä on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wärtsilä. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Development and Technology Lead in Fareham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wärtsilä. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wärtsilä:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wärtsilä’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wärtsilä
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wärtsilä will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wärtsilä, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
