Creative Strategist in Cheshire, Warrington

The Creative Strategist is responsible for activating and scaling Warrior’s paid social creative — primarily on Meta — using a structured process built by our in-house consultant. This is a hands-on, execution-first role: you’ll be activating content from our TikTok creators and statics from our designers, running a disciplined testing process with multiple experiments live every week, building conversion-optimised landing pages, and briefing creatives based on what’s working across the category.

You’re joining a business that has a clear process for scaling on TikTok and Meta. You’ll be expected to learn that process quickly and take initiative to get content live. This isn’t a role where you’ll be building from scratch — the framework exists. Your job is to execute it at pace, iterate based on data, and help us scale what works.

Who You’ll Work With

• TikTok Creators — primary source of video content for paid activation. You’ll brief them on hooks, messaging, and formats needed for Meta and TikTok paid.
• Designer (Brand Team) — briefed on static ad creative and iterative test variants as well as video content from our in-house videographers.
• Creator & Influencer Manager — coordinating UGC briefs, creator content, and influencer-led ad creative.
• Acquisition Lead — working in close partnership to align creative output with campaign objectives, audience targeting, and funnel stage.
• Ecommerce Manager – Ensuring landing pages are going live, aligned to creative within the ads and monitoring performance and making optimisations as required.

Key Responsibilities

• Creative Activation & Testing
  • Own Warrior’s paid creative testing process on Meta — running multiple structured tests every week across hooks, formats, copy angles, and CTAs. Across our various target personas.
  • Activate content produced by our TikTok Creator and static assets from our designers across paid channels with speed and precision.
  • Study what’s working for other brands across Meta and TikTok — identifying winning hooks, formats, and messaging patterns and briefing iterations tailored to Warrior.
  • Monitor performance daily across Meta Ads Manager and TikTok Ads Manager — tracking hook rate, thumb-stop ratio, CTR, CPM, and ROAS — and use those signals to decide what to scale, iterate, or cut working with our META agency.
  • Maintain a structured creative calendar ensuring a consistent cadence of new concepts entering testing at all times.
• Creative Briefing
  • Write clear, detailed briefs for the TikTok Creator and Designer — covering concept, hook, messaging hierarchy, CTA, and platform specs — grounded in what performance data and competitor research are telling you.
  • Brief creators so messaging and hooks are dialled in to drive conversion, not just engagement. You need to understand the difference between organic and paid-native content.
  • Develop a living brief library of Warrior’s proven hooks, formats, and messaging frameworks the whole team can draw on.
• Landing Pages & Funnel
  • Build and maintain optimised landing pages that are consistent with ad messaging — ensuring alignment between what someone clicks and where they land.
  • Learn and use the landing page platform already in use at Warrior to build pages at speed — no reliance on a developer or marketing assistant.
  • Test and iterate landing page content alongside ad creative to improve funnel conversion rate.
• Collaboration & Reporting
  • Work closely with the Acquisition Lead to keep creative output aligned to campaign objectives and audience targeting.
  • Collaborate with the Brand and Marketing teams to ensure paid creative stays on-brand — feeding back audience and messaging insights that inform the wider team.
  • Produce a regular creative performance report for the Head of Marketing — clearly communicating what’s working, what’s fatiguing, and what to prioritise next.

What We’re Looking For

• 1–3 years in a paid social, performance creative, or digital marketing role — agency or in-house.
• Hands-on experience with Meta Ads — you understand the platform, the formats, and how creative affects performance.
• Strong briefing instincts — you can translate a performance insight or a competitor reference into a clear, actionable brief for a designer or creator.
• Comfortable building or learning to build landing pages — you understand message match and what a good post-click experience looks like.
• Data-literate: you can read a performance report and know what to do next without hand-holding.
• Strong copy instincts — able to write hooks, headlines, and scripts that stop the scroll.
• Proactive and self-directed — you take initiative to get content live rather than waiting for direction.
• Willing to learn and follow a structured process — this role is about execution excellence within a framework, not reinventing the wheel.
• Experience in sports nutrition, health & wellness, FMCG, or challenger DTC brands is a strong advantage.
• A genuine creative curiosity — always watching ads, saving references, and thinking about why things work.

What We Offer

• Direct access to senior leadership, enabling fast decision-making and minimal layers of approval.
• Competitive base salary with a performance-related bonus.
• Hybrid working model with occasional travel to events, partners, and international markets as required.
• Employee Assistance Program (EAP) providing confidential support for wellbeing, mental health, and personal matters.
• Employee discount across all Warrior products.
• Cycle Scheme.
• Employee perks platform with retailer discounts.