At a Glance
- Tasks: Lead exciting marketing campaigns for top-notch events and engage with the outdoor leisure community.
- Company: Join Warners Shows, a family-run business creating unforgettable experiences.
- Benefits: Enjoy 26 days holiday, a pension scheme, and fun staff social events.
- Other info: Hybrid working in Bourne with opportunities for hands-on event management.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies for renowned events.
- Qualifications: 3-5 years of marketing experience, strong writing skills, and proficiency in digital advertising.
The predicted salary is between 36000 - 60000 £ per year.
Join us
If you are ambitious, creative, and ready for a challenging yet rewarding role, we invite you to apply to be our Events Marketing Campaign Manager. Be part of a team that delivers exceptional experiences and contributes to the success of our renowned events.
Job title
Events Marketing Campaign Manager – Warners Shows - part of the Out&AboutLive family
About us
Warners Shows, a vital component of the Out&AboutLive family, is the events arm of Warners Group Publications. We are a family‑run business dedicated to informing, entertaining, and inspiring our communities through high‑quality products, content, events, and experiences. We specialise in leading B2C and B2B events across the UK, with a large focus on motorhome, campervan, and caravan exhibitions, shows and festivals.
The role
We are seeking an experienced digital marketing professional with at least 2–4 years’ experience managing performance‑led marketing campaigns. This role is ideal for someone currently operating at senior executive level who is confident running paid media and email marketing campaigns at scale.
Reporting to the Head of Marketing, you will play a key role in delivering customer acquisition and retention campaigns for our portfolio of market‑leading events. The role has a strong focus on paid digital marketing and data‑led campaign management, with responsibility for managing Meta advertising, Google Ads campaigns across Search, Display and Video, and large‑scale email marketing activity including segmentation and automation.
Alongside the core digital marketing activity, you will also contribute to wider campaign planning, content creation and brand marketing initiatives. As part of the Warners Shows team, the role also involves supporting live events throughout the year, helping deliver on‑ground marketing activity and content from within our shows and festivals.
Core Responsibilities (Paid Media & Email Marketing)
- Plan, manage and optimise Meta advertising campaigns across multiple objectives including traffic, conversions, retargeting and lead generation.
- Manage Google Ads campaigns across Search, Display and YouTube/video, ensuring campaigns are optimised for ticket sales and audience growth.
- Own and manage our large email marketing database, including campaign scheduling, audience segmentation and automated marketing workflows.
- Analyse performance across paid media and email campaigns, continually optimising for conversions, ROI and audience growth.
Core Experience Required
- Proven hands‑on experience managing Meta advertising campaigns at scale across multiple objectives.
- Strong experience managing Google Ads campaigns across Search, Display and Video.
- Demonstrable experience managing large email marketing databases, including segmentation strategies, campaign scheduling and automation.
Additional Responsibilities & Skills
- Plan and deliver wider multi‑channel marketing campaigns to support event ticket sales and brand growth.
- Collaborate with internal teams to maximise campaign exposure and maintain brand consistency.
- Create supporting marketing content including written copy, social posts and visual content where required.
- Support the marketing team with live content creation during events.
- Assist with wider event marketing activity including partnerships, speaker bookings and community engagement.
- Provide on‑site support at events as part of the wider show team.
Desirable Experience
- Experience working in events, exhibitions or festivals.
- Ability to create marketing content including photography or video.
- Experience working with influencers, partners or guest speakers.
- Ability to work effectively in a fast‑paced live event environment.
Location and hours
Bourne, Lincolnshire (hybrid Working), 35 hours per week (9am – 4.30pm). This role requires off‑site work during events with occasional overnight stays.
Benefits
26 days holiday plus bank holidays.
Company pension scheme.
Life assurance scheme (twice your salary).
Staff social events.
Events Marketing Campaign Manager in Bourne employer: Warners Group Publications
At Warners Shows, we pride ourselves on being a family-run business that fosters a supportive and dynamic work environment. As an Events Marketing Campaign Manager, you will enjoy a blend of creative freedom and professional growth opportunities, all while contributing to our mission of delivering exceptional events across the UK. With generous benefits including 26 days of holiday, a company pension scheme, and engaging staff social events, we ensure our employees feel valued and inspired in their roles.
Contact Details:
Warners Group Publications Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Events Marketing Campaign Manager in Bourne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend relevant events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that drove customer engagement. Use visuals, stats, and testimonials to make it pop. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t wait for job openings to appear. Reach out to companies you admire, like Warners Shows, and express your interest. Share ideas on how you could contribute to their events. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Stay updated on trends! The events marketing landscape is always changing. Follow industry blogs, podcasts, and social media accounts to keep your finger on the pulse. This knowledge can help you during interviews and show that you’re passionate about the field.
We think you need these skills to ace Events Marketing Campaign Manager in Bourne
Some tips for your application 🫡
Show Your Creativity:As an Events Marketing Campaign Manager, creativity is key! Make sure your application reflects your unique style and innovative ideas. Use engaging language and showcase your past experiences that highlight your creative flair.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to the specific role by highlighting relevant skills and experiences that match the job description. We want to see how you can contribute to our team!
Highlight Your Digital Skills:Since this role has a strong focus on digital strategy, be sure to emphasise your proficiency in Meta ads, Google Ads, and any other digital marketing tools you've used. Show us how you stay ahead of trends in the digital space!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Warners Group Publications
✨Know Your Events Inside Out
Before the interview, dive deep into the events that Warners Shows manages. Familiarise yourself with their past events, target audience, and marketing strategies. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Digital Savvy
Since the role has a strong focus on digital strategy, be prepared to discuss your experience with Meta ads, Google Ad campaigns, and email marketing. Bring examples of successful campaigns you've managed and be ready to explain the results and what you learned from them.
✨Demonstrate Your Creativity
As an Events Marketing Campaign Manager, creativity is key. Think of innovative ideas for campaigns or event experiences that could enhance customer engagement. Share these ideas during the interview to illustrate your ability to think outside the box.
✨Prepare for Live Event Scenarios
Given the hands-on nature of the role, be ready to discuss how you handle challenges during live events. Prepare examples of past experiences where you successfully solved problems on the spot, showcasing your adaptability and quick thinking.
