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- Tasks: Champion artists on streaming platforms and develop data-driven marketing strategies.
- Company: Join Atlantic Records UK, home to iconic and emerging artists.
- Benefits: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact on artists' careers while working with music you love.
- Qualifications: Experience in streaming/digital roles and strong knowledge of social media platforms.
- Other info: Exciting role with a focus on teamwork and attending live events.
The predicted salary is between 36000 - 60000 £ per year.
Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Fred Again, Charli XCX & Paulo Nutini to young emerging superstars such as Mahalia & Maisie Peters. You'd be supporting the marketing team at Atlantic Records UK, and working closely with the central Revenue & Growth team whose core responsibility is to grow, engage & monitor our artist's audiences across streaming platforms.
Your role: This role is the key connection point between the central commercial / revenue team and the artist's project team. You'll be the primary champion for our artists on all streaming and social platforms, translating the creative vision into a data‑driven strategy. Your main goal is to secure placements and promotional support that drive streams, grow audiences, and maximise revenue. Your work is crucial for the success of every artist project. By developing and executing a strong digital strategy, you will drive the performance of every release—from securing high‑profile playlist placements to optimising an artist's back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately, you're responsible for ensuring our artists' music gets heard by the right people, on the right platforms, at the right time, directly impacting the success of their careers and the label's revenue.
Role responsibilities:
- Pitching and placements: Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements, as well as on‑platform promotional support (e.g. securing playlists, boosters etc). Attend DSP partner meetings to present and pitch Atlantic artists, including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support.
- Support DSP relationships: Work shoulder to shoulder with central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantic's artists are a priority.
- Support opportunity negotiation: Work with central and broader label teams (e.g, marketing/audience teams) to identify and negotiate innovative marketing and promotional partnerships with DSPs and social partners.
- Data‑driven marketing and strategy: Work collaboratively with central, as well as broader label teams to establish and deliver performance growth targets for key artists. Monitor and analyse streaming data and social metrics to keep track of the performance of an artist project.
- Campaign execution and collaboration: Work collaboratively with label teams (marketing, creative & audience) and central team to devise and implement comprehensive marketing campaigns for new releases and catalogue.
Qualifications:
- Several years experience in a streaming / digital role.
- Demonstrated experience of streaming and social media platforms, including playlist strategy.
- Strong knowledge of digital partners (Spotify, Apple, Amazon, YouTube, Meta, TikTok, Soundcloud).
- A good understanding of music data and analytics, and the ability to interpret this to make recommendations.
- Exceptional organisational skills, with the ability to manage multiple, time‑sensitive tasks, and to prioritise effectively.
- Excellent communication skills, with the ability to develop strong working relationships.
This position requires a minimum of four days per week in the office. We value in‑office collaboration and believe it's essential for talent development and fostering strong working relationships.
Platform Marketing Manager employer: Warner Music INC
Contact Detail:
Warner Music INC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Platform Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, shows, and festivals to meet potential colleagues and collaborators. Remember, it’s all about who you know!
✨Tip Number 2
Show off your data skills! When you’re chatting with potential employers, highlight how you’ve used data to drive marketing strategies in the past. They’ll love hearing about your ability to turn numbers into actionable insights.
✨Tip Number 3
Be the artist's biggest fan! Make sure you can passionately talk about the artists you’d be working with. Show that you understand their vision and how you can help amplify their presence on streaming platforms.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of a community that values creativity and collaboration—just like you!
We think you need these skills to ace Platform Marketing Manager
Some tips for your application 🫡
Show Your Passion for Music: When you're writing your application, let your love for music shine through! Mention specific artists or genres you’re passionate about and how that connects to the role. We want to see that you’re not just looking for a job, but that you genuinely care about helping artists succeed.
Be Data-Driven: Since this role is all about leveraging data, make sure to highlight any experience you have with analytics tools or data interpretation. Share examples of how you've used data to inform decisions in past roles. We love seeing candidates who can turn numbers into actionable strategies!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework and understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us that you’re proactive and really interested in joining our team at Atlantic Records UK!
How to prepare for a job interview at Warner Music INC
✨Know Your Artists
Before the interview, dive deep into the artists you’ll be working with at Atlantic Records UK. Understand their music, their audience, and their previous marketing strategies. This will not only show your passion but also help you discuss how you can enhance their presence on streaming platforms.
✨Data is Your Best Friend
Familiarise yourself with key data tools like Spotify and Apple Artist Dashboards, as well as Google Analytics. Be prepared to discuss how you would leverage data to inform your marketing strategies. Bring examples of how you've used data in past roles to drive successful campaigns.
✨Pitch Perfect
Practice your pitching skills! You’ll need to present compelling artist positioning to secure placements. Think about how you would craft a pitch for one of Atlantic's artists and be ready to share your ideas during the interview. Show them you can translate creative visions into actionable strategies.
✨Build Relationships
Highlight your experience in building relationships with DSPs and social partners. Share specific examples of how you’ve cultivated these connections in the past. This role is all about collaboration, so demonstrating your ability to work shoulder to shoulder with teams will set you apart.
