Marketing Manager

Your primary focus is the development and execution of high‑level global campaigns for a dedicated roster of classical artists. Acting as the main marketing point‑of‑contact, you’ll bridge the gap between our artists, their collaborators, and colleagues worldwide. The role also involves coordinating local marketing for priority releases – both frontline and catalogue, while managing the Classics UK marketing budget and key supplier relationships.

Campaign Strategy & Financial Management

• Lead end-to-end global campaigns: Coordinate the lifecycle of frontline releases. Agree on important metrics and budgets with the Head of Department. Drive commercial results across digital and physical formats.
• Master the UK market: Complete local campaigns for priority artists. Manage the UK Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
• Optimise media spend: Conceive multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.

Creative Content & Brand Storytelling

• Drive visual narratives: Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs or equivalent experience.
• Grow fan engagement: Work with artists and their partners to broaden audience reach through dynamic short‑form content developed both around and between releases.
• Produce first‑rate assets: Work with our network of creatives to conceive high‑impact assets that resonate with the artist's brand and the target audience.

Cross‑Functional Collaboration

• Serve as Marketing Lead: Function as a key marketing collaborator within a cross‑functional team, collaborating closely with A&R, Commerce, Finance, and Business Affairs.
• Leverage Major Label Resources: Partner with UK‑wide in‑house teams—including Sync, Business Intelligence, and Corporate Comms—to build multi‑pronged campaigns for artists and catalogue.
• Manage Global & External Stakeholders: Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies.
• Champion the Roster: Represent the label at concerts and industry events, facilitating grassroots growth through tour signings and promo activity.

Insight & Innovation

• Leverage data: Analyse performance metrics against industry benchmarks to inform strategy and measure commercial impact.
• Find opportunities: Proactively contribute ideas for A&R, sync licensing, and commercial partnerships, embracing creative risk‑taking to move the business forward.
• Creative & Commercial Strategist: A professional who balances a visionary approach with a focus on commercial results, capable of working autonomously in a fast‑paced environment.
• Content‑First Problem Solver: Experienced in developing creative briefs and ideating brand identities, with a particular curiosity about short‑form storytelling and digital‑first content.
• Collaborative Lead: A natural great teammate who thrives in multinational environments and can work effectively with remote teams and diverse internal departments.
• Digital Media Expert: Deeply knowledgeable in how owned, earned, and paid media intersect to grow audiences, specifically within the digital and social platforms driving modern consumption.
• Classical Music Advocate: Passionate about the genre, with a strong working knowledge of classical repertoire and contemporary artists.
• Data‑Informed Decision Maker: Skilled at interpreting complex data to guide both the qualitative and quantitative aspects of a campaign.
• Proficient Communicator: Outstanding written and verbal English skills; additional proficiency in French or German is a distinct advantage.

Desired Qualifications

• Experience working with artists and their collaborators.
• Expertise in paid media, particularly social media marketing.
• Understanding of CRM and audience‑building guidelines.
• Familiarity with British classical and arts music scene and the UK earned‑media landscape (digital, editorial and broadcast).
• Track record of managing budgets and negotiating deal terms with suppliers.
• Passion for musical theatre repertoire.
• Experience working in the record industry, music marketing or a related field.