At a Glance
- Tasks: Lead viral marketing strategies for top artists and create impactful digital campaigns.
- Company: Join Warner Music Group, a global leader in music innovation and creativity.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team with a commitment to creativity and cultural relevance.
- Why this job: Be at the forefront of internet culture and shape the future of music marketing.
- Qualifications: Experience in viral marketing, strong analytical skills, and a passion for music.
The predicted salary is between 40500 - 49500 £ per year.
As Senior Viral Marketing Manager, you'll sit at the centre of culture, spotting sparks before they catch fire and turning moments into movements.
You'll lead on viral storytelling for some of the world's most exciting artists, working hand-in-hand with creators, fans, and platforms to make sure our music dominates the digital conversation.
From shaping creator campaigns to fuelling a track that's taken off overnight, your role will be fast, instinctive, and deeply connected to the pulse of internet culture.
Here you'll get to
- Lead viral strategy and execution for priority artists, ensuring content cuts through and reaches new audiences.
- Oversee creator and fan-first tactics, including burner and fan accounts.
- Build and maintain trusted relationships with artists, managers, and creator partners.
- Track and amplify early traction on platforms through data-led insights and agile campaign execution.
- Drive innovation across new platforms, formats, and creative tactics to keep artists culturally ahead.
- Report on campaign performance and share learnings to refine label-wide viral strategies.
- Mentor and upskill the Viral Marketing team on emerging best practices and tools.
- You're chronically online, with a deep understanding of internet culture, platform trends, and the mechanics of viral moments.
- Proven track record of driving breakthrough social and creator campaigns that spark organic audience growth.
- Deep, expert-level knowledge of short-form platforms, audience behaviour, and the creator economy.
- Strong analytical instincts with the ability to interpret data, turn insights into action and forecast impact.
- Confident leader with excellent relationship-building skills across artists, creators, and internal teams.
- Strategic thinker with a creative edge, able to connect platform innovation to audience growth.
- Collaborative, solutions-focused approach with a passion for experimentation and staying ahead of trends.
We’d love it if you also had
- Experience running a viral Tik Tok account
- Experience using tech for video and image generation
- A little black book of culturally relevant creators and talent
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
Here, we turn dreams into stardom and audiences into fans.
We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers.
Curiosity is the driving force behind creativity and ingenuity.
It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork.
A great idea, like a great song, travels globally.
We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent.
Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide.
Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
- Together, we are
- Warner
- Music
Group: Independent Minds.
Major Sound.
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Senior Viral Marketing Manager in London employer: Warner Music INC
At Warner Music Group, we pride ourselves on being an exceptional employer that thrives on creativity and collaboration. Our vibrant work culture fosters innovation and encourages personal growth, allowing you to lead impactful viral marketing strategies for some of the most exciting artists in the industry. With a commitment to excellence and a diverse community, you'll find unique opportunities to connect with creators and fans while shaping the future of music in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Viral Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Warner Music INC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Warner Music INC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Warner Music INC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Viral Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Warner Music INC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Warner Music INC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Warner Music INC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Warner Music INC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Warner Music INC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Warner Music INC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
