At a Glance
- Tasks: Lead the fan data infrastructure for Warner Music Group's direct-to-fan ecosystem.
- Company: Join a leading music company at the forefront of fan engagement.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment focused on creativity and technology.
- Why this job: Shape the future of fan experiences through innovative data solutions.
- Qualifications: 8-10 years in marketing tech or data operations with strong CRM knowledge.
The predicted salary is between 80000 - 100000 £ per year.
The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group's direct-to-fan ecosystem. Sitting within Global Marketing's Direct-to-Fan Services team, this role is responsible for ensuring fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams. Working closely with Marketing Enablement, Technology, Audience Integration and Fan Engagement teams, the role will oversee the integrations, architecture and governance that connect WMG’s fan data ecosystem. This includes ownership of how fan data is structured, synchronized and activated across platforms.
Responsibilities
- Strategy & Infrastructure
- Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct-to-fan marketing.
- Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem.
- Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
- Systems & Data Operations
- Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure.
- Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent.
- Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
- Governance & Operational Integrity
- Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem.
- Act as the senior escalation point for fan data issues, sync failures and platform-related operational troubleshooting, working closely with technical teams to resolve root causes.
- Collaboration & Leadership
- Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem.
- Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure.
- Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Qualifications
- 8-10 years' experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems.
- Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations.
- Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools.
- Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture.
- Strong working knowledge of SQL, APIs, JSON and data schema management.
- Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.
- Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.
- Experience leading operationally-focused teams within fast-moving, cross-functional organizations.
- Strong understanding of data governance, consent management and privacy considerations within first-party marketing ecosystems.
- Familiarity with reporting and visualization tools such as Tableau.
- Technically-minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together.
- Curious and solutions-oriented, able to simplify complexity and bring structure to fragmented environments.
- Collaborative and pragmatic, comfortable working across technical and non-technical teams.
- Detail-oriented with strong instincts around system integrity, data quality and operational reliability.
- Interested in the evolving relationship between technology, fandom and modern marketing.
- Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.
Senior Director, Fan Data Infrastructure in London employer: Warner Music INC
Warner Music Group is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior Director, Fan Data Infrastructure role. With a strong emphasis on collaboration across diverse teams, employees benefit from opportunities for professional growth and development in the fast-paced entertainment industry. Located in a vibrant environment, WMG offers unique advantages such as access to cutting-edge technology and a commitment to enhancing fan experiences, making it a rewarding place to build a career.
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