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For Companies At a Glance
- Tasks: Lead data analysis to shape strategies for growing artist audiences and engagement.
- Company: Join Warner Music Group, a global leader in music and entertainment.
- Benefits: Collaborative culture, diverse team, and opportunities for creative impact.
- Why this job: Make a real difference in the music industry by driving innovative strategies.
- Qualifications: Experience in qualitative data analysis and strategy, preferably in music or entertainment.
- Other info: Embrace a dynamic environment with a commitment to creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
The Global Catalogue Growth & Insights team uses data & insights to help define and shape the strategy for growing audiences across all of WMG's Off-Roster Catalog. We work with Artist Brand Managers, Artists themselves and their management teams to communicate opportunities for increasing engagement amongst their current fans, as well as highlighting ways to reach new potential fans.
Responsibilities
- Your role: The Director, Artist Insights & Strategy will lead on the analysis and interpretation of research data, to uncover insights to define the strategic direction of our rich Global Catalogue and extend the legacy and success of our most iconic artists.
- You will help drive high-impact, research-driven projects from conception to completion, translating complex cultural, audience and consumption insights into actionable, tangible strategies for growing engagement.
- Architect and lead the global insights strategy for our entire catalogue.
- Proactively identify opportunities to reintroduce classic works to new generations through innovative content, partnerships, and campaigns.
- Build engaging, narrative led presentations to identify & communicate opportunities and strategies for growing an artist's audience.
- Working closely with our Business Intelligence & Strategy team, you will weave quantitative and qualitative data into engaging stories, helping translate insights into longer term artist strategies.
- Serve as the primary insights partner for artists, estates, and their management teams.
- Partner with internal Artist Brand Managers to help guide, advise and build longer term artist strategies to ensure legacies are protected for generations to come.
Qualifications
- Progressive experience in a senior qualitative data, or strategy role, with a strong focus on the music or entertainment industry.
- Exceptional analytical skills: a knack for translating complex cultural & audience data (quant & qual) into clear, tangible business recommendations, using compelling narratives.
- Experience with various data collection methods and the reliability of each.
- Experience with client facing roles and communicating with a diverse range of senior internal & external stakeholders.
Nice-to-have
- Experience in working with brands, building strategies for growing reach & long-term engagement.
- Music Industry experience.
- Background in Marketing to understand levers and their impacts in different scenarios.
About Warner Music Group
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. We are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
Director, Artist Insights & Strategy in City of Westminster employer: Warner Music INC
Contact Detail:
Warner Music INC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Artist Insights & Strategy in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the music industry, especially those connected to WMG. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your insights skills! Prepare a mini presentation or a case study that showcases how you’ve used data to drive strategy in the past. This will not only impress potential employers but also give you a chance to demonstrate your analytical prowess.
✨Tip Number 3
Be proactive! If you see an opportunity at WMG, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email expressing your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Tailor your approach! Research WMG’s current artists and catalogue strategies. When you get the chance to chat with someone from the team, drop some knowledge about their work and how you can contribute. It’ll make you stand out as a candidate who’s genuinely interested.
We think you need these skills to ace Director, Artist Insights & Strategy in City of Westminster
Some tips for your application 🫡
Show Your Passion for Music: When you're writing your application, let your love for music shine through! We want to see how your passion aligns with our mission at WMG. Share any relevant experiences that highlight your connection to the industry.
Be Data-Driven: Since this role is all about insights and strategy, make sure to showcase your analytical skills. Use specific examples of how you've turned data into actionable strategies in your previous roles. We love a good story backed by solid numbers!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Director, Artist Insights & Strategy role. Highlight your experience with qualitative and quantitative data, and how it can benefit our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Warner Music INC
✨Know Your Data
As a Director of Artist Insights & Strategy, you'll need to demonstrate your analytical prowess. Brush up on the latest trends in qualitative and quantitative data analysis, and be ready to discuss how you've used data to drive strategic decisions in the past.
✨Craft Compelling Narratives
Your ability to weave data into engaging stories is crucial. Prepare examples of how you've transformed complex insights into actionable strategies. Think about how you can present these narratives in a way that resonates with both artists and management teams.
✨Showcase Your Collaboration Skills
Collaboration is key in this role. Be prepared to share experiences where you've worked closely with diverse stakeholders, including artists and brand managers. Highlight how you fostered teamwork to achieve common goals and drive engagement.
✨Embrace Curiosity
WMG values curiosity, so show your passion for music and culture during the interview. Discuss how your curiosity has led you to uncover unique insights or innovative strategies in your previous roles. This will demonstrate your alignment with the company's core values.
