Community Coordinator in City of Westminster

Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Charli XCX & Burna Boy to emerging names such as Fred Again.. and Maisie Peters. You'd be joining the Atlantic UK Audience team, who work hand in hand with Marketing to construct our artist campaigns, driving amplification online, growing audiences and building and nurturing fan communities.

This Role Reporting to and supporting the Community Managers, you will be the engine of execution and operation that enables us to deepen the fan relationship between an artist and their audience. You will be instrumental in bringing artist community strategies to life on a day‑to‑day basis.

• CRM & Data Reporting: Build, segment, and deploy direct marketing initiatives, taking ownership of the full cycle of email, SMS, and WhatsApp campaigns for our artists using our CRM tools. Reporting & Analysis: Compile and summarize weekly and monthly performance reports on community growth, engagement, and CRM effectiveness (e.g., open rates, CTRs). Fan Insight Support: Track and report on key community platform metrics (e.g., Discord active members, fan sentiment) and assist the Community Managers in analyzing fan behaviour and language to identify key trends and opportunities. Data Hygiene: Maintain clean and consistent CRM data hygiene, supporting the segmentation of fan lists to ensure messaging is personalized and relevant.
• Community Coordination & Campaign Support: Creative Contribution: Contribute executional ideas for fan‑centric content formats and activations. Platform Management: Actively engage with and nurture artist communities across platforms like Discord, Reddit, and Cobrand, including hands‑on moderation, content posting, and community health monitoring. Asset Management: Coordinate with the Content team to request and gather all necessary creative assets (graphics, short‑form video, copy) for community and CRM campaigns, and assist with digital housekeeping (managing asset libraries, updating smart links). Fan Engagement Logistics: Manage the logistics for creating fan experiences that live both online (e.g., Q&A, livestreams) and in person (e.g., meet‑ups, listening parties), including coordinating assets, messaging, and post‑event highlights. Ambassador Identification: Proactively identify and monitor superfans, moderators, ambassadors, and key creators who could elevate the community experience and campaign reach. Documentation: Help prepare decks summarising fan sentiment, highlights, learnings, and opportunities from community activations.

• Experience: A minimum of 2 years of proven experience working in a professional capacity at a music label, entertainment brand, or directly moderating, running, and nurturing large‑scale fan communities.
• Tech savvy: You have a natural ease with technology and a genuine appetite to master new tools. You can rapidly understand and become an expert on our tech stack, from our CRM to our community platforms (like CoBrand, Discord, Linkfire).
• Deep Fandom Knowledge: You have a profound, demonstrated understanding of artist fan bases and what motivates them, including the language, behaviour, and culture of superfan communities.
• Digital Operator: Proven ability and enthusiasm for the day‑to‑day operational execution of community initiatives, D2C marketing, and platform moderation.
• Platform Native: You live and breathe internet culture, possess hands‑on knowledge of growing and curating community platforms, and are excited by the potential of new platforms.
• Data Competent: Ability to work with community metrics, pull data from various sources, and translate campaign effectiveness into clear, concise reports.
• Highly Proficient & Organized: Exceptionally organized, detail‑oriented, and proficient with high standards for quality and efficiency, capable of handling multiple, concurrent execution streams with a strong work ethic.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds—an innovative global music company that retains the creative spirit of a nimble independent.