At a Glance
- Tasks: Support viral marketing campaigns and collaborate with artists and creators to create shareable moments.
- Company: Join a dynamic label that thrives on creativity and innovation.
- Benefits: Gain hands-on experience, work in a vibrant environment, and connect with industry leaders.
- Other info: Opportunity to grow your network and develop skills in a creative setting.
- Why this job: Be at the forefront of internet culture and help shape viral trends.
- Qualifications: Passionate about trends, creators, and comfortable working in fast-paced environments.
The predicted salary is between 25000 - 35000 £ per year.
About the Role
Support viral activity across campaigns while working closely with artists, creators and the wider team, with space to test ideas, move quickly and help create moments that audiences want to talk about and share.
Responsibilities
- Work with viral marketing managers to support day-to-day delivery of viral marketing campaigns across artists.
- Support creator campaigns (research, casting, outreach, budgeting).
- Manage burner and fan accounts (content ideation, editing, posting, community management).
- Assist in maintaining and growing the label’s burner network.
- Help build the label’s micro‑creator network.
- Support in tracking campaign performance for reporting.
- Research new trends, platform shifts, and viral formats, bringing fresh ideas to the team.
- Stay close to fan culture, flagging early signals that could spark viral moments.
- Coordinate with artists, managers and internal teams as needed (scheduling meetings, brainstorming, etc.).
- Support with campaign admin (POs, budget tracking, whitelisting, takedowns, etc.).
Qualifications
- Deeply tapped into internet culture, trends, creators and emerging platforms.
- Naturally curious and excited by experimentation, new formats and disruptive ideas.
- Confident moving quickly and reacting to online moments in real time.
- Creative thinker with strong instincts for what can cut through and spark conversation.
- Comfortable taking ownership and running with ideas independently.
- Highly collaborative and able to work across creators, artists and wider campaign teams.
- Resilient, adaptable and motivated by finding new ways to drive visibility and impact.
Desired Skills (Nice to have)
- iPhone video shooting skills
- CapCut editing skills
- Good caption writing skills
Location & Requirements
This position requires a minimum of 4 days per week in the office.
Equal Opportunity Statement
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Viral Marketing Assistant employer: Warner Music Group
At WMG, we pride ourselves on fostering a vibrant and inclusive work culture that thrives on creativity and collaboration. As a Viral Marketing Assistant, you'll have the unique opportunity to engage with artists and creators in a dynamic environment that encourages experimentation and innovation. With a commitment to employee growth and a focus on staying ahead of trends, WMG offers a rewarding career path where your ideas can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Viral Marketing Assistant
✨Tip Number 1
Get social! Use platforms like Instagram, TikTok, and Twitter to showcase your personality and creativity. Share your thoughts on viral trends or even create your own content that reflects your understanding of internet culture.
✨Tip Number 2
Network like a pro! Reach out to creators, artists, and industry professionals. Attend events or webinars related to viral marketing to make connections that could lead to job opportunities. Don’t be shy; we all love a good chat!
✨Tip Number 3
Stay ahead of the game by keeping an eye on emerging trends and platforms. Follow industry news and join relevant online communities. This will not only help you in interviews but also show that you’re genuinely passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to highlight your creative ideas and how you can contribute to our viral campaigns!
We think you need these skills to ace Viral Marketing Assistant
Some tips for your application 🫡
Show Your Passion for Viral Culture:When you're writing your application, let us see your enthusiasm for internet culture and trends. Share examples of how you've engaged with viral content or creators in the past – we want to know what excites you!
Be Creative and Bold:This role is all about experimentation and fresh ideas, so don’t hold back! Use your application to showcase your creative thinking. Maybe include a unique idea for a viral campaign or a trend you think we should tap into.
Tailor Your Application:Make sure your application speaks directly to the responsibilities listed in the job description. Highlight relevant experiences that align with supporting campaigns, managing accounts, or tracking performance – we love seeing how you fit into our team!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Warner Music Group
✨Know Your Internet Culture
Make sure you’re up to speed with the latest trends and viral moments. Research popular creators and campaigns that have made waves recently. This will show your passion for the role and your understanding of what resonates with audiences.
✨Show Off Your Creative Side
Prepare to discuss your own ideas for viral marketing campaigns. Think outside the box and be ready to share how you would approach content ideation or community management. This is your chance to demonstrate your creative thinking and ability to spark conversation.
✨Be Ready to Collaborate
Highlight your teamwork skills during the interview. Share examples of how you’ve successfully worked with others in past projects, especially in fast-paced environments. This role requires collaboration with artists and creators, so showing you can work well with a team is key.
✨Demonstrate Your Adaptability
Viral marketing is all about reacting quickly to trends. Be prepared to discuss times when you had to pivot your strategy or adapt to new information. This will showcase your resilience and ability to thrive in a dynamic environment.
