SVP, Marketing Intelligence

SVP, Marketing Intelligence

Apply remote type Hybrid locations GBR – 27 Wrights Lane – London time type Full time posted on Posted 6 Days Ago time left to apply End Date: April 30, 2025 (19 days left to apply) job requisition id R-024596 SVP, Marketing Intelligence

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Title: SVP, Marketing Intelligence

Location: London or New York

Your role:

The SVP Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music’s global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. This role is pivotal in transforming data into actionable insights, enabling the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance. The role will be responsible for leading WMG’s data approach to support both brand and performance marketing across our full funnel of marketing activities. The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC and NORAM to ensure that all their local and regional marketing delivery is powered by data. It is expected that the MI leader will build embed teams within each regional marketing group.

Here you’ll get to:

Marketing Data Strategy and Transformation

• Build a new Marketing Intelligence specialism across WMG, that serves all global, regional and local marketing teams with data driven insights. Team specialisms will include Audience Insights, Marketing Analytics (inc. performance marketing), Artist Growth and Brand Strategy.
• Deliver a new global and regional staffing model which provides a more standardized approach to MI services. This includes assessment and selection from the existing talent pool and identification of skills and capabilities gaps for external recruitment.
• Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across the WMG group.

Team Leadership:

• Build and lead a team of high performing specialists based across London, Hong Kong, Miami, New York and LA that are able to service a broad range of stakeholders.
• Ensure communication, partnership and transparency across the team, despite time zone and location constraints.
• Foster a collaborative and supportive team environment that supports growth and learning.

Audience Insights

• Define WMG’s global approach to the use of Audience Insights, with both a consumer and artist focus. This includes defining foundational methodologies for scalable application, data platform choices (in partnership with xFN stakeholders).
• Monitor market trends, cultural shifts, and competitor strategies to anticipate changes in audience behaviour and recommend adjustments in marketing approaches accordingly.

Marketing Analytics

• Build a global and regional Marketing Analytics function, which provides timely insights to enable our marketing teams to measure and optimize campaign performance.
• Establish MMM and MMO capabilities, enabling us to make more informed campaign decisions.
• Partner with technology teams to deliver attribution and efficiency modelling across all campaign types.

Artist Growth:

• Ensure we are identifying and investing in the right artists at the right time through our resource prioritization programmes.
• Develop artist and track targeting methodologies to ensure we are holding ourselves and our teams accountable to our goals.

Strategic Resource Allocation:

• Build out capabilities for assessing effectiveness and efficiency measurement of variable marketing resources across our global company.
• Deliver ongoing and timely recommendations to the CMO on optimal central variable resource distribution.

Brand Research and Strategy:

• Support our label teams in the development and articulation of compelling brand purpose, values, and positioning for our highest priority artists.
• Conduct stakeholder workshops and customer research to align artist brand definition with internal and external perceptions.
• Establish and document brand guidelines for these artists, including tone of voice, visual identity, and messaging frameworks, to ensure cohesive expression across all touchpoints.
• Define clear KPIs to measure artist brand equity, awareness, and resonance.
• Implement tools and frameworks for tracking artist brand performance over time, leveraging data and analytics.
• Provide actionable insights to refine strategies and address gaps in brand perception or engagement.

About you:

• 15+ years in related marketing data & insights roles.
• Team leadership across multiple geographies and marketing data specialisms.
• An exceptional collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals.
• Strong programme management skill set with an understanding of strategic and operational needs of a Marketing Intelligence team.
• Passion for music, an understanding of the evolving music landscape and the role of a record label within this.
• Experience and comfort in working with data from globally-trusted third-party sources like the UN, IMF, OECD, and World Bank.
• Strong understanding of SQL and working with large datasets.
• Familiarity with data visualization tools like Tableau or Power BI.
• Ability to quickly learn and adapt to new techniques and technologies.
• Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.
• Strong problem-solving abilities, with a bias towards action and a proactive approach to identifying opportunities and challenges.

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

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