Senior Director of Fan Data Infrastructure

Requirements

• 8-10 years’ experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems
• Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations
• Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools
• Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture
• Strong working knowledge of SQL, APIs, JSON and data schema management
• Experience troubleshooting complex system and data flow issues across multiple interconnected platforms
• Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations
• Experience leading operationally-focused teams within fast-moving, cross-functional organizations
• Strong understanding of data governance, consent management and privacy considerations within first-party marketing ecosystems
• Familiarity with reporting and visualization tools such as Tableau
• Technically-minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together
• Curious and solutions-oriented, able to simplify complexity and bring structure to fragmented environments
• Collaborative and pragmatic, comfortable working across technical and non-technical teams
• Detail-oriented with strong instincts around system integrity, data quality and operational reliability
• Interested in the evolving relationship between technology, fandom and modern marketing
• Passionate about building infrastructure that helps artists and marketing teams create better fan experiences

What the job involves

• The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group’s direct-to-fan ecosystem.
• Sitting within Global Marketing’s Direct-to-Fan Services team, this role is responsible for ensuring fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams.
• Working closely with Marketing Enablement, Technology, Audience Integration and Fan Engagement teams, the role will oversee the integrations, architecture and governance that connect WMG’s fan data ecosystem.
• This includes ownership of how fan data is structured, synchronized and activated across platforms.
• Reporting to the SVP, Global Direct-to-Fan Services, the Senior Director will act as the bridge between marketing strategy, fan data and technical execution, ensuring marketers can confidently access and activate high-quality fan data at global scale.
• Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct-to-fan marketing.
• Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem.
• Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
• Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure.
• Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent.
• Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
• Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem.
• Act as the senior escalation point for fan data issues, sync failures and platform-related operational troubleshooting, working closely with technical teams to resolve root causes.
• Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem.
• Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure.
• Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.

Direct Reports: 2