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- Tasks: Lead audience insights and marketing strategies to drive growth on social media platforms.
- Company: Join a dynamic team in the music and entertainment industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make an impact by shaping marketing strategies that resonate with fans and drive engagement.
- Qualifications: 6-9 years in data analytics, preferably in music or digital sectors.
- Other info: Fast-paced environment with opportunities to work on exciting projects and collaborate with creative teams.
The predicted salary is between 36000 - 60000 £ per year.
Strategy: Develop and lead a forward-thinking strategy for understanding audience behaviour, growth, and engagement on key social and digital platforms.
Social Media Analytics: Report and analyse social media activity to identify what drives engagement and provide campaign level reporting and recommendations, working closely with Data & Insight teams across the business.
Audience analytics: Own the strategy for the management of audience tools such as Co:Brand, Audiense, working with the labels to deploy, derive insight and build strategies.
Campaign intelligence: Partner with the Senior Platform Marketing Manager to provide campaign and UGC performance benchmarking. Use data to determine which platforms are driving the highest conversion for specific artist genres.
KPI Development: Help to define the metrics of success for social media marketing and ensure performance is tracked and democratised within the business.
Fan journey mapping: Analyse the "full-funnel" fan experience. Track how a fan moves from a TikTok discovery to a Spotify save, through to a Linkfire click and a D2C merchandise purchase. Identify friction points and drop-offs in the conversion chain.
Platform performance analysis: Monitor the health and fan sentiment of our roster across DSPs and social media. Create automated dashboards and deep-dive reports that highlight shifts in algorithm behaviour, playlist performance, and audience demographics.
Trend spotting: Proactively identify emerging patterns in consumption (e.g., "sped-up" track trends or regional spikes) to help the label move faster than the competition.
Cross-functional reporting: Act as insight partner for A&R and marketing teams, translating "data-speak" into "label-speak." Prepare high-impact visualisations and insights for senior leadership and artist managers that demonstrate the success of platform strategies. Transform complex social and audience data into compelling narratives that guide long-term artist development and reveal new opportunities for growth.
Partner management: Work with third parties to enrich in-house data (e.g., WGSN, Audiense).
A/B Testing & Experimentation: Design and analyse experiments on platform features (e.g., Spotify Marquee, YouTube Shorts) to determine the most cost-effective ways to drive revenue and engagement.
Experience: 6-9 years in data analytics, ideally within the music, entertainment, or digital agency sectors.
Analytics prowess: Adept at exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer segmentations to help determine high impact actions and strategies.
Platform knowledge: Deep familiarity with native analytics tools (Spotify for Artists, YouTube Analytics, TikTok Business Center), third-party aggregators (e.g., Chartmetric, Soundcharts), brand watch and social listening tools.
Data toolkit: Proficiency in SQL and other data programming languages, for data extraction. Experience with visualization tools like Tableau, Looker, or Power BI. Advanced Excel/Google Sheets skills (Pivot tables, complex formulas, modeling). Experience with relational databases. Experience of leveraging AI. Familiarity with Python or R for predictive modeling.
Marketing Tech: Understanding of attribution modeling, UTM tracking, and conversion pixels (Meta Pixel, Google Tags).
Commercial curiosity: You don’t just report that numbers went up; you explain why and how that generates revenue.
Agility: The music industry moves daily. You can pivot from a global superstar’s album launch to a viral "breaking artist" moment without losing focus.
Communication: Ability to present complex data findings to non-technical stakeholders (Artists, A&Rs, and Marketing Managers) in a clear, persuasive manner.
Social media obsessed: You live on Social Media platforms and have a deep understanding of how they work and engage audiences.
Analytical mindset: Ability to identify trends in large datasets, display creativity in problem-solving, and generate new ideas.
A detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members. Ability to thrive in a fast-paced environment, manage multiple tasks at once and work to deadlines.
Senior Audience & Marketing Insight Manager, Revenue & Growth Team employer: Warner Music Group
Contact Detail:
Warner Music Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Audience & Marketing Insight Manager, Revenue & Growth Team
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or social media. Don’t be shy; ask for informational interviews or advice. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and insights. This is your chance to demonstrate your expertise in audience behaviour and marketing strategies, so make it shine!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s social media presence. Analyse their campaigns and think of ways you could enhance their strategy. Bring these ideas to the table during your interview to show you’re already invested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Senior Audience & Marketing Insight Manager, Revenue & Growth Team
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in audience behaviour and marketing insights. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Show Off Your Data Skills: Since this role is all about analytics, be sure to include specific examples of your data prowess. Whether it’s SQL, Tableau, or any other tools, we love seeing how you’ve used data to drive decisions and strategies.
Be Creative with Your Insights: We’re looking for someone who can turn complex data into compelling narratives. Use your application to demonstrate how you’ve done this in the past, especially in the music or entertainment sectors. Creativity is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Warner Music Group
✨Know Your Data Tools
Make sure you’re familiar with the analytics tools mentioned in the job description, like Spotify for Artists and YouTube Analytics. Brush up on your SQL skills and be ready to discuss how you've used these tools to derive insights in past roles.
✨Showcase Your Analytical Mindset
Prepare examples of how you've identified trends in large datasets and turned them into actionable strategies. Be ready to explain your thought process and how your insights have driven revenue or engagement in previous positions.
✨Communicate Clearly
Practice explaining complex data findings in simple terms. Think about how you would present your insights to non-technical stakeholders, like artists or marketing managers, and prepare a few key points that highlight your ability to translate data into compelling narratives.
✨Stay Current with Trends
Keep an eye on the latest trends in social media and music consumption. Be prepared to discuss recent examples of viral moments or emerging patterns that could impact audience engagement, showing your commercial curiosity and agility in the fast-paced music industry.
