At a Glance
- Tasks: Execute international marketing strategies for top artists and drive brand awareness globally.
- Company: Join Warner Records, home to groundbreaking artists like Dua Lipa and PinkPantheress.
- Benefits: Work on high-impact campaigns with a world-class team and enjoy a diverse workplace.
- Other info: 12-month fixed-term contract with excellent career growth opportunities.
- Why this job: Make a real impact in the music industry while developing your marketing skills.
- Qualifications: Experience in international marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress, Chase & Status & Griff. We are an ambitious, close‑knit team who are passionate about music, developing talent and breaking artists.
This role sits within the Marketing department at Warner Records UK to execute the Export strategy for the domestic roster in collaboration with regional and local marketing hubs globally. You will be responsible for aligning our UK talent with international opportunities by executing strategies that drive brand awareness and revenue growth across export markets.
- Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs globally.
- Execute international marketing strategies to drive brand awareness and revenue growth across export markets.
- Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines.
- Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on‑ground promotional opportunities, content, and viral marketing.
- Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership.
- Develop audience growth and 1PD acquisition strategies across all projects.
About you
- Proven experience in international marketing, preferably within export‑driven sectors or global consumer goods.
- Strong understanding of audience growth and 1PD acquisition.
- Strong understanding of global market dynamics, cultural nuances, and regional marketing/chart regulations.
- Demonstrated experience in developing and executing multi‑market campaigns, including digital marketing and audience development.
- Strong strategic thinking and analytical skills, with the ability to interpret market data and translate insights into actionable plans.
- Strong communication and stakeholder management skills, with experience collaborating across sales, logistics, and external partners.
- Ability to run and oversee and scrutinise paid media, content, and viral marketing campaigns.
- Manage regional media budgets, ensuring cost‑effective spend and optimal ROI across channels.
- Support brand‑building efforts in new and emerging markets.
- Excellent project management skills.
- Analytical mindset, with experience using campaign data and market insights.
Benefits
As a 12‑month fixed‑term contract (maternity cover) with Warner Records UK, you will join a world‑class team, work on high‑impact campaigns across multiple international markets, and contribute directly to the growth of global artists. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Marketing Manager (Export, 12 Month FTC) employer: Warner Music Group
Warner Records UK is an exceptional employer, offering a vibrant and inclusive work culture that thrives on creativity and collaboration. As a Marketing Manager, you will have the opportunity to work with some of the most exciting artists in the industry while developing your skills in international marketing across diverse markets. With a commitment to employee growth and a focus on impactful campaigns, Warner Records provides a unique environment where your contributions directly influence the success of global talent.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Export, 12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the music and marketing industry, especially those connected to Warner Records. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, especially any international projects. This is your chance to demonstrate how you can drive brand awareness and revenue growth – make it pop!
✨Tip Number 3
Prepare for the interview by researching Warner Records and their artists. Understand their export strategy and think of ideas on how you could contribute. Bring your A-game with insights on global market dynamics and audience growth strategies!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Marketing Manager (Export, 12 Month FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your international marketing experience and any specific campaigns you've executed that align with our export strategy. We want to see how your skills can help us break artists globally!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for music and how your background fits with our mission at Warner Records. Let us know why you're excited about this opportunity and how you can contribute to our team.
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to mention any experience you have with monitoring performance metrics and ROI. Share examples of how you've used insights to shape marketing strategies in the past – we’re all about actionable plans!
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there. Don’t miss out on this opportunity!
How to prepare for a job interview at Warner Music Group
✨Know Your Artists
Before the interview, dive deep into Warner Records' roster. Familiarise yourself with their artists, their music styles, and recent campaigns. This will not only show your passion for the role but also help you discuss how you can align their UK talent with international opportunities.
✨Understand Export Marketing
Brush up on export marketing strategies and how they differ from domestic ones. Be ready to discuss specific examples of successful international campaigns you've executed in the past, highlighting your understanding of cultural nuances and regional marketing regulations.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of how you've monitored performance metrics and ROI in previous roles, and be ready to explain how you would apply this analytical mindset to Warner Records' export initiatives.
✨Collaborative Spirit
Since this role involves working closely with various teams, think of examples that demonstrate your strong communication and stakeholder management skills. Be prepared to discuss how you've successfully collaborated with sales, logistics, and external partners to achieve marketing goals.
