At a Glance
- Tasks: Lead the infrastructure that powers fan engagement and data integration for Warner Music Group.
- Company: Join a leading music company focused on enhancing fan experiences through technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and operational excellence.
- Why this job: Shape the future of fan engagement in the music industry with innovative data solutions.
- Qualifications: 8-10 years in marketing tech, CRM, and data operations; strong technical skills required.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- 8-10 years’ experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems.
- Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations.
- Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools.
- Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture.
- Strong working knowledge of SQL, APIs, JSON and data schema management.
- Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.
- Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.
- Experience leading operationally-focused teams within fast-moving, cross-functional organizations.
- Strong understanding of data governance, consent management and privacy considerations within first-party marketing ecosystems.
- Familiarity with reporting and visualization tools such as Tableau.
- Technically-minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together.
- Curious and solutions-oriented, able to simplify complexity and bring structure to fragmented environments.
- Collaborative and pragmatic, comfortable working across technical and non-technical teams.
- Detail-oriented with strong instincts around system integrity, data quality and operational reliability.
- Interested in the evolving relationship between technology, fandom and modern marketing.
- Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.
What the job involves
- The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group’s direct-to-fan ecosystem.
- Sitting within Global Marketing’s Direct-to-Fan Services team, this role is responsible for ensuring fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams.
- Working closely with Marketing Enablement, Technology, Audience Integration and Fan Engagement teams, the role will oversee the integrations, architecture and governance that connect WMG’s fan data ecosystem.
- This includes ownership of how fan data is structured, synchronized and activated across platforms.
- Reporting to the SVP, Global Direct-to-Fan Services, the Senior Director will act as the bridge between marketing strategy, fan data and technical execution, ensuring marketers can confidently access and activate high-quality fan data at global scale.
- Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct-to-fan marketing.
- Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem.
- Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
- Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure.
- Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent.
- Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
- Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem.
- Act as the senior escalation point for fan data issues, sync failures and platform-related operational troubleshooting, working closely with technical teams to resolve root causes.
- Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem.
- Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure.
- Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Direct Reports: 2
Senior Director of Fan Data Infrastructure in London employer: Warner Music Group
Warner Music Group is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the entertainment industry. With a strong focus on employee growth, WMG provides opportunities for professional development and encourages a culture of curiosity and solutions-oriented thinking. Located in a vibrant sector of the music business, employees benefit from working with cutting-edge technology and a passionate team dedicated to enhancing fan experiences.
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We think you need these skills to ace Senior Director of Fan Data Infrastructure in London
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