Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital optimisation strategies for artists across streaming, social media, and video platforms.
- Company: Join Warner Music Group, a global leader in music innovation and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact on artists' digital presence and connect with music lovers worldwide.
- Qualifications: Expertise in DSPs, SEO, and strong collaboration skills required.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
The predicted salary is between 80000 - 100000 £ per year.
At Warner Music Group, we are a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
The Growth & Insights team at Warner Music Global Catalogue serves as a strategic engine that bridges deep audience intelligence with scalable technological innovation. The team operates through two core functions: delivering nuanced cultural, audience, and data-driven insights to inform long-term strategy and creative direction for our legendary roster; and harnessing emerging technologies and automated solutions to drive creative impact & optimisation at scale.
This role sits at the heart of the Growth & Insights team to safeguard the global digital health of our roster. You will lead the strategy to ensure all digital touchpoints of our artists are perfectly optimised to maximize visibility, deepen engagement, and increase monetization, including Streaming (DSPs), Social Media, and Video platforms. As the primary guardian of our artists' digital health, you will design the blueprints for a world-class digital footprint. Your mission is to ensure every touchpoint is engineered to capture new audiences, convert passive listeners into superfans, and maximize long-term monetization.
Here you’ll get to:
- Build tiered and segmented optimisation frameworks to focus effort where impact is highest
- Develop and roll out playbooks, training, checklists, and governance for label and brand teams
- Lead Artist best practice across Spotify, Apple Music, YouTube, TikTok, Instagram and emerging formats
- Improve metadata, localisation, content planning, archive exploitation, and channel optimisation standards
- Partnering with Tech teams, create scalable systems for scoring, reporting, automation, and operational execution
- Partner with commercial, marketing, product, legal, finance, archive, insights, artists and external partners
- Lead pilots and test-and-learn programmes, converting successful ideas into repeatable business practice
- Present clearly and credibly to artist teams, label leadership, and cross-functional stakeholders
- Stay up to date with DSP features, SEO trends, and platform innovations to continually evolve optimisation strategies.
- Implement DSP, YouTube & Social profile optimisations (playlist pinning, SEO bios, metadata) as a key component of campaign planning and audience engagement.
- Build and manage the optimisations within the Trending Tracks process
- Work with local marketing teams to incorporate regional and cultural nuances into curated regional / territory specific optimisations
About you:
- Expert knowledge of DSP, Social & Video ecosystems
- Solid understanding of SEO principles, metadata optimisation, and content discoverability as marketing levers.
- Strong communication and collaboration skills to work effectively across local, regional, and global teams
- Ability to analyze platform engagement data and apply insights to marketing campaigns.
- Passion for music & cultural trends
- Experience in asset / IP / brand management within the music / entertainment sector
- Track record leading cross-functional projects
- Deep knowledge of new and emerging technologies, including AI tools
- Relish change with an innovative mindset
We'd love it if you also had:
- Direct Experience optimising content & profiles within the music industry
- Experience working with diverse marketing teams and global campaigns
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Senior Director, Artist Channel Optimisation in London employer: Warner Music Group
Contact Detail:
Warner Music Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Artist Channel Optimisation in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow music lovers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for music! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your favourite artists, trends, and how you stay updated with the latest in the music scene.
✨Tip Number 3
Prepare for interviews by researching the company and its artists. Understand their values and how you can contribute to their mission. Tailor your responses to show how your skills align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the WMG family and ready to dive into the world of music optimisation.
We think you need these skills to ace Senior Director, Artist Channel Optimisation in London
Some tips for your application 🫡
Show Your Passion for Music: When writing your application, let your love for music shine through! Share your experiences and how they connect to the role. We want to see that you’re not just qualified, but genuinely excited about the opportunity.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience with DSPs, social media, and video platforms, as well as any relevant projects you've led. This shows us you understand what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at WMG!
How to prepare for a job interview at Warner Music Group
✨Know Your Stuff
Before the interview, dive deep into Warner Music Group's artists and their digital presence. Familiarise yourself with their latest releases, social media strategies, and how they engage with fans. This shows genuine interest and helps you speak confidently about how you can optimise their channels.
✨Showcase Your Curiosity
Curiosity is key in this role! Prepare to discuss how you've used data-driven insights to inform strategies in your past roles. Bring examples of how you've broken through barriers in digital marketing or artist engagement, and be ready to brainstorm innovative ideas on the spot.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be prepared to share specific examples of how you've collaborated with tech, marketing, and creative teams to achieve a common goal. This will demonstrate that you understand the importance of teamwork in the music industry.
✨Stay Ahead of Trends
Make sure you're up-to-date with the latest trends in DSPs, social media, and video platforms. Discuss any recent changes you've noticed and how they could impact artist optimisation strategies. This shows that you're proactive and committed to keeping the artists' digital health at the forefront.