Platform Marketing Manager in London

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

You’d be supporting the marketing team at Atlantic Records UK, and working closely with the central Revenue & Growth team whose core responsibility is to grow, engage & monitor our artist’s audiences across streaming platforms.

This role is the key connection point between the central commercial / revenue team and the artist's project team. You’ll be the primary champion for our artists on all streaming and social platforms, translating the creative vision into a data-driven strategy. Your main goal is to secure placements and promotional support that drive streams, grow audiences, and maximise revenue. Your work is crucial for the success of every artist project. By developing and executing a strong digital strategy, you will drive the performance of every release—from securing high-profile playlist placements to optimising an artist's back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately, you’re responsible for ensuring our artists' music gets heard by the right people, on the right platforms, at the right time, directly impacting the success of their careers and the label's revenue.

Role Responsibilities

• Pitching and placements: Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements, as well as on-platform promotional support. Attend DSP partner meetings to present and pitch Atlantic artists, including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support.
• Support DSP relationships: Work shoulder to shoulder with the central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantic’s artists are a priority.
• Support opportunity negotiation: Work with central and broader label teams to identify and negotiate innovative marketing and promotional partnerships with DSPs and social partners.
• Data-driven marketing and strategy: Work collaboratively with central, as well as broader label teams to establish and deliver performance growth targets for key artists. Monitor and analyse streaming data and social metrics to keep track of the performance of an artist project.
• Campaign execution and collaboration: Work collaboratively with label teams and central team to devise and implement comprehensive marketing campaigns for new releases and catalogue.

About You

• 3+ years experience in a streaming / digital role.
• Demonstrated experience of streaming and social media platforms, including playlist strategy.
• Strong knowledge of digital partners (Spotify, Apple, Amazon, YouTube, Meta, TikTok, Soundcloud).
• A good understanding of music data and analytics, and the ability to interpret this to make recommendations.
• Highly collaborative, and confident communicating with label, managers, artists and DSPs.
• Exceptional organisational skills, with the ability to manage multiple, time-sensitive tasks.
• Excellent communication skills, with the ability to develop strong working relationships.
• Keen to attend shows, events and festivals.

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and fostering strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.