Marketing Manager, Warner Classics in London

At Warner Music Group, we’re a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game‑changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses.

Our Core Values

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

A Little Bit About Our Team

Warner Classics and its sister label, Erato, represent many of today’s most renowned and vibrant artists, such as Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, and Jakub Jozef Orliński. Our labels boast a deep and historic legacy with legendary figures like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman, and Mstislav Rostropovich who redefined musical excellence.

First Night Records, now an imprint of Warner Classics, was founded in London in 1984 and has recorded more than 150 musical theatre cast albums, including many West End successes in partnership with Sir Cameron Mackintosh such as Les Misérables, Follies, Martin Guerre, Mary Poppins, Miss Saigon, My Fair Lady, Oliver, and The Witches of Eastwick.

The Global Classics Marketing team focuses on growing audience reach, increasing brand awareness, and achieving commercial success for a varied roster of frontline artists and their releases. They are also engaged in crafting new opportunities to expand engagement and monetisation of our extensive catalogue, one of the world’s largest. Based worldwide, the label consists of teams specializing in A&R, Finance, Operations, Commerce, and Legal Affairs. Additionally, shared service teams cover Digital, Sync, Licensing, Audience, and Brand Partnerships.

Your Role

Your primary focus as Marketing Manager is the development and execution of high-level global campaigns for a dedicated roster of classical artists. Acting as the main marketing point-of-contact, you’ll bridge the gap between our artists, their collaborators, and colleagues worldwide. The role also involves coordinating local marketing for priority releases—both frontline and catalogue, while managing the Classics UK marketing budget and key supplier relationships. Beyond the frontline, you’ll conceive campaigns to grow the audience for our First Night musical theatre catalogue and lead marketing for occasional new releases or reissues. Working closely with your manager, you’ll set and achieve clear objectives, whether that’s boosting weekly streams, driving social growth, scoring a chart no. 1, or partnering with commercial colleagues to secure DSP features. While no two days are the same, creativity and a genuine love of music remain at the heart of everything we do.

Here You’ll Get To

• Campaign Strategy & Financial Management: Lead end-to-end global campaigns: Coordinate the lifecycle of frontline releases. Agree on important metrics and budgets with the Head of Department. Drive commercial results across digital and physical formats.
• Master the UK market: Complete local campaigns for priority artists. Manage the UK Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
• Optimise media spend: Conceive multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.
• Creative Content & Brand Storytelling: Drive visual narratives: Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs or equivalent experience. Grow fan engagement: Work with artists and their partners to broaden audience reach through dynamic short‑form content developed both around and between releases. Produce first‑rate assets: Work with our network of creatives to conceive high‑impact assets that resonate with the artist’s brand and the target audience.
• Cross‑Functional Collaboration: Serve as Marketing Lead: Function as a key marketing collaborator within a cross‑functional team, collaborating closely with A&R, Commerce, Finance, and Business Affairs. Leverage Major Label Resources: Partner with UK‑wide in‑house teams—including Sync, Business Intelligence, and Corporate Comms—to build multi‑pronged campaigns for artists and catalogue. Manage Global & External Stakeholders: Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies. Champion the Roster: Represent the label at concerts and industry events, facilitating grassroots growth through tour signings and promo activity.
• Insight & Innovation: Leverage data: Analyse performance metrics against industry benchmarks to inform strategy and measure commercial impact. Find opportunities: Proactively contribute ideas for A&R, sync licensing, and commercial partnerships, embracing creative risk‑taking to move the business forward.

About You

• Creative & Commercial Strategist: A professional who balances a visionary approach with a focus on commercial results, capable of working autonomously in a fast‑paced environment.
• Content‑First Problem Solver: Experienced in developing creative briefs and ideating brand identities, with a particular curiosity about short‑form storytelling and digital‑first content.
• Collaborative Lead: A natural great teammate who thrives in multinational environments and can work effectively with remote teams and diverse internal departments.
• Digital Media Expert: Deeply knowledgeable in how owned, earned, and paid media intersect to grow audiences, specifically within the digital and social platforms driving modern consumption.
• Classical Music Advocate: Passionate about the genre, with a strong working knowledge of classical repertoire and contemporary artists.
• Data‑Informed Decision Maker: Skilled at interpreting complex data to guide both the qualitative and quantitative aspects of a campaign.
• Proficient Communicator: Outstanding written and verbal English skills; additional proficiency in French or German is a distinct advantage.

We’d Love It If You Also Had

• Experience working with artists and their collaborators
• Expertise in paid media, particularly social media marketing
• An understanding of CRM and audience‑building guidelines
• A familiarity with British classical and arts music scene and the UK earned‑media landscape (digital, editorial and broadcast)
• A track record of managing budgets and negotiating deal terms with suppliers
• A passion for musical theatre repertoire
• Experience working in the record industry, music marketing or a related field

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.