At a Glance
- Tasks: Execute international marketing strategies for top artists and drive brand awareness globally.
- Company: Join Warner Records, home to groundbreaking artists like Dua Lipa and PinkPantheress.
- Benefits: Work on high-impact campaigns with a world-class team and enjoy a diverse workplace.
- Other info: 12-month fixed-term contract with excellent career growth opportunities.
- Why this job: Make a real impact in the music industry while developing your marketing skills.
- Qualifications: Experience in international marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress, Chase & Status & Griff. We are an ambitious, close‑knit team who are passionate about music, developing talent and breaking artists.
This role sits within the Marketing department at Warner Records UK to execute the Export strategy for the domestic roster in collaboration with regional and local marketing hubs globally. You will be responsible for aligning our UK talent with international opportunities by executing strategies that drive brand awareness and revenue growth across export markets.
- Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs globally.
- Execute international marketing strategies to drive brand awareness and revenue growth across export markets.
- Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines.
- Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on‑ground promotional opportunities, content, and viral marketing.
- Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership.
- Develop audience growth and 1PD acquisition strategies across all projects.
About you
- Proven experience in international marketing, preferably within export‑driven sectors or global consumer goods.
- Strong understanding of audience growth and 1PD acquisition.
- Strong understanding of global market dynamics, cultural nuances, and regional marketing/chart regulations.
- Demonstrated experience in developing and executing multi‑market campaigns, including digital marketing and audience development.
- Strong strategic thinking and analytical skills, with the ability to interpret market data and translate insights into actionable plans.
- Strong communication and stakeholder management skills, with experience collaborating across sales, logistics, and external partners.
- Ability to run and oversee and scrutinise paid media, content, and viral marketing campaigns.
- Manage regional media budgets, ensuring cost‑effective spend and optimal ROI across channels.
- Support brand‑building efforts in new and emerging markets.
- Excellent project management skills.
- Analytical mindset, with experience using campaign data and market insights.
Benefits
As a 12‑month fixed‑term contract (maternity cover) with Warner Records UK, you will join a world‑class team, work on high‑impact campaigns across multiple international markets, and contribute directly to the growth of global artists. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Marketing Manager (Export, 12 Month FTC) in London employer: Warner Music Group
Warner Records UK is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. As part of a close-knit team passionate about music and talent development, employees benefit from opportunities to work on high-impact international marketing campaigns while contributing to the success of globally renowned artists. With a strong commitment to inclusion and diversity, Warner Records fosters an environment where every voice is valued, ensuring meaningful and rewarding employment for all.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Export, 12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the music and marketing industry, especially those connected to Warner Records. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, especially any international projects. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Warner Records and their artists. Understand their export strategies and think about how your experience aligns with their goals. Bring fresh ideas to the table – they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Warner Records family. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager (Export, 12 Month FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your international marketing experience and any specific campaigns you've executed that align with our export strategy. We want to see how your skills can help us break artists globally!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about music and how your background fits with our mission at Warner Records. Be sure to mention any relevant experience in audience growth and 1PD acquisition.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, share examples of how you've used market insights to shape marketing strategies. This will show us that you can monitor performance metrics and drive ROI effectively.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our team and culture!
How to prepare for a job interview at Warner Music Group
✨Know Your Artists
Before the interview, dive deep into Warner Records' roster. Familiarise yourself with their artists, their music styles, and recent campaigns. This will not only show your passion for the role but also help you discuss how you can align their UK talent with international opportunities.
✨Understand Export Marketing
Brush up on export marketing strategies and how they differ from domestic marketing. Be ready to discuss specific examples of how you've executed international marketing campaigns in the past, focusing on audience growth and 1PD acquisition.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of performance metrics you've monitored and how you've translated insights into actionable plans. This will demonstrate your analytical mindset and strategic thinking.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to share experiences where you've successfully collaborated across departments. Highlight your communication skills and how you've managed stakeholder relationships to achieve common goals.
