Director, Artist Insights & Strategy

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

The Global Catalogue Growth & Insights team uses data & insights to help define and shape the strategy for growing audiences across all of WMG’s Off-Roster Catalog. We work with Artist Brand Managers, Artists themselves and their management teams to communicate opportunities for increasing engagement amongst their current fans, as well as highlighting ways to reach new potential fans.

Your role: The Director, Artist Insights & Strategy will lead on the analysis and interpretation of research data, to uncover insights to define the strategic direction of our rich Global Catalogue and extend the legacy and success of our most iconic artists. You’ll help drive high-impact, research-driven projects from conception to completion, translating complex cultural, audience and consumption insights into actionable, tangible strategies for growing engagement.

Here you’ll get to:

• Architect and lead the global insights strategy for our entire catalogue.
• Proactively identify opportunities to reintroduce classic works to new generations through innovative content, partnerships, and campaigns.
• Build engaging, narrative led presentations to identify & communicate opportunities and strategies for growing an artist’s audience.
• Working closely with our Business Intelligence & Strategy team, you will weave quantitative and qualitative data into engaging stories, helping translate insights into longer term artist strategies.
• Serve as the primary insights partner for artists, estates, and their management teams.
• Partner with internal Artist Brand Managers to help guide, advise and build longer term artist strategies to ensure legacies are protected for generations to come.

About you:

• Progressive experience in a senior qualitative data, or strategy role, with a strong focus on the music or entertainment industry.
• Exceptional analytical skills: a knack for translating complex cultural & audience data (quant & qual) into clear, tangible business recommendations, using compelling narratives.
• Experience with various data collection methods and the reliability of each.
• Experience with client facing roles and communicating with a diverse range of senior internal & external stakeholders.

We’d love it if you also had:

• Experience in working with brands, building strategies for growing reach & long-term engagement.
• Music Industry experience.
• Background in Marketing to understand levers and their impacts in different scenarios.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.