Digital Strategist, Atlantic Records

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

A little bit about our team: Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Charli xcx & Fred Again… to emerging names such as Barry Can’t Swim, Erin LeCount and Maisie Peters. You’d be joining the Atlantic UK digital team, who work hand in hand with marketing and our US counterparts to construct our artist campaigns; driving amplification online, growing audiences and galvanising fan communities forming around our artists.

Your role: As a Digital Strategist, you will be the driving force behind the end-to-end planning and execution of first-class campaigns for our artists, focused on engaging and growing their audience online. You’ll work in collaboration with a wide variety of stakeholders to ensure all touchpoints across social, content, community building, 1st-party data and creator strategy are leveraged to grow and engage fanbases. This role is a fantastic opportunity to further grow your skills as a digital marketeer in a super dynamic and creative environment whilst delivering campaigns for some of the world’s most exciting artists.

• Manage a roster of artist campaigns; delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan and influencer marketing.
• Work closely with artists and managers to architect end-to-end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms - actively contributing to the creative process.
• Drive the strategic direction and daily management of artist social media accounts, ensuring content is platform-native and optimised for engagement.
• Construct powerful content ecosystems around an artist beyond their owned social channels - encompassing asset supply and strategy around HQ, third-party and fan pages.
• Collaborate with the Direct-to-Fan and Community team to develop strategies and initiatives to grow and utilise our artist’s 1st party data as well as build and nurture fan communities across platforms like Discord, Reddit etc.
• Work closely with the Creator marketing team on influencer strategies, helping to identify briefs and key creators/pages to drive track-level usage and artist awareness.
• Source and collaborate with the best content creators and independently manage social-first content shoots, briefing suppliers, and ensure quality deliverables.
• Work closely with our social partners to deliver on platform support and best in class strategy across Meta, TikTok, YouTube, Snap.
• Own campaign tracking, documentation, and reporting on assigned projects.
• Maintain constant use of data and insight tools to inform strategic decisions around your campaigns.

About you: You love music. You are a true digital native deep with an understanding of marketing principles, best practice and growth tactics. An avid social media consumer with your finger on the pulse of internet culture. You have a minimum of 3 years experience of working across music marketing campaigns with a proven track record of success. You are innately curious, constantly driving towards new and evolved ways of approaching artist marketing with a strong interest in emerging trends. You are organised with an ability to manage tasks effectively and meet deadlines. You are a proactive learner, eager to develop your skills in digital marketing and the music industry. You are a clear communicator and a collaborative team player. You are data minded, and can use data to inform marketing decisions/report on campaign progress.

We’d love it if you also had:

• Experience in creating or commissioning social-first content first-hand.
• Familiarity with digital marketing tools and analytics platforms.
• Label, management or agency experience working directly with artists.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA.

Consider a career at WMG and be a part of one of the biggest forces in music today.