At a Glance
- Tasks: Lead exciting digital campaigns for artists and engage with fan communities.
- Company: Join the vibrant Atlantic Records UK team, where music meets innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Make a real impact in the music industry while shaping artist narratives online.
- Qualifications: Passion for music, social media savvy, and experience in digital marketing.
The predicted salary is between 50000 - 60000 £ per year.
Join the Atlantic UK digital team, working closely with marketing and US counterparts to build artist campaigns, amplify online presence, grow audiences, and energize fan communities.
Responsibilities
- Lead end‑to‑end planning and execution of first‑class campaigns for artists, driving engagement and audience growth.
- Manage a roster of artist campaigns, delivering comprehensive digital marketing strategies across social, community, direct‑to‑fan, and influencer marketing.
- Collaborate with artists and managers to architect ideation, production, distribution, and content strategies for all major social platforms, actively contributing creatively.
- Oversee the strategic direction and daily management of artist social media accounts, ensuring platform‑native, engagement‑optimised content.
- Build content ecosystems around artists beyond owned social channels, coordinating asset supply and strategy across third‑party and fan pages.
- Partner with the Direct‑to‑Fan and Community team to develop data‑driven initiatives and nurture fan communities on Discord, Reddit, and other platforms.
- Work with the Creator marketing team to design influencer strategies, identify briefs, and select creators or pages to boost track‑level usage and artist awareness.
- Source and manage content creators, independently overseeing social‑first shoots, briefing suppliers, and ensuring quality deliverables.
- Collaborate with social partners to deliver platform support and best‑in‑class strategy across Meta, TikTok, YouTube, Snap, and other channels, including tracking, documentation, and reporting.
- Continuously use data and insights to inform strategic decisions and campaign optimisations.
Qualifications
- Passion for music and deep understanding of marketing principles, growth tactics, and digital best practices.
- Avid social media consumer with pulse on internet culture.
- Minimum 3 years of experience working on music marketing campaigns with a proven track record.
- Innately curious, always exploring new ways to market artists and embracing emerging trends.
- Organised, deadline‑driven, and capable of managing multiple tasks simultaneously.
- Proactive learner eager to develop skills in digital marketing and the music industry.
- Clear communicator, collaborative team player, and data‑minded with ability to analyse and report campaign performance.
Preferred Experience
- Direct experience creating or commissioning social‑first content.
- Familiarity with digital marketing tools and analytics platforms.
- Background working with labels, managers, or agencies directly with artists.
Location & Work Hours
This position requires a minimum of 4 days per week in the office.
Equal Opportunity
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Digital Strategist employer: Warner Music Group
At Atlantic Records UK, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Digital Strategist, you'll have the opportunity to work alongside passionate music professionals in a dynamic environment, where your ideas will directly impact artist campaigns and fan engagement. With a commitment to employee growth and development, we offer unique opportunities to expand your skills in digital marketing while being part of a diverse team that values innovation and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Warner Music Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Warner Music Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Warner Music Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Warner Music Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Warner Music Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Warner Music Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Warner Music Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Warner Music Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Warner Music Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Warner Music Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
