Coordinator Content & Creative

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Working for the Director, Content and Creator, this role will be focused on delivering global creator and social content marketing campaigns. The Coordinator will be principally responsible for delivering global creator marketing campaigns and the production of content for WMG’s global owned and operated social media networks. This role requires hands-on creator marketing experience, an understanding of best practices in social media content creation and channel management, and strong organisational/project management skills.

As well as delivering global social and creator marketing services, the Coordinator will also support WMG marketing teams around the world in adopting new technologies, platforms, and systems that enable scaled and efficient delivery of their own campaigns. This includes best practice consultation, budget management support, and championing WMG’s approach to social content/creator marketing among internal teams.

Primary Responsibilities

• Campaign Delivery: Drive the development and end-to-end delivery of creator marketing campaigns that have global reach for some of Warner Music Group’s highest profile artists. Identify and communicate the different objectives, data insights, and strategic principles that inform global creator marketing. Monitor social media trends, analyze performance metrics, and provide insights to optimize strategies. Contribute to content ideation, creation, and rollout working closely with Repertoire Owners, the Global Marketing Team, and other marketing services departments as required. Deploy strong understanding of social media content production that adheres to platform-specific requirements and best practices, keeping up-to-date on individual platforms' nuances, algorithm changes, and updates. Cultivate and maintain a network of freelance social media content and creator agencies from briefing, project delivery, and quality assurance.
• Owned & Operated Social Channel Networks: Manage and maintain WMG’s Global Marketing social media channels ensuring they are fast-growing and drive engagement. Actively partner with labels, GPS, and regional marketing teams to maximise the value of the earned media generated by O&Os. Remain curious about and engaged with online fandom communities to identify new opportunities for O&O channels.
• Team & Cross Functional Collaboration: Actively collaborate with the NYC based Coordinator Content and Creator to ensure cohesive department output. Collaborate with regional and domestic marketing teams to understand cultural nuances and localisation requirements across the social and creator landscape. Collaborate with internal teams to ensure content consistency and support broader marketing initiatives. Regularly communicate with label creator and marketing functions to share best practices and collaborate on campaigns. Support on the rollout and adoption of new social content and creator marketing technology and resources across the business globally.

Experience Level

• 3 years in label marketing, social media or paid media content production.
• Ability to create workflows, and work independently and collaboratively in a fast-paced, global environment.
• Experience using workflow management tools like Airtable.
• Proficiency with basic content creation tools (Canva, CapCut or similar).
• Proficiency with basic Google Suite software (Sheets, Docs, Slides or similar).
• A basic understanding of AI tools for content generation, workflow optimisation, and editing.

About You

• A passionate music fan with a strong knowledge of major social media platforms (e.g., TikTok, YouTube, Instagram, X, Snapchat) and their respective features and content requirements.
• Strong communication, organisational, and project management skills.
• An understanding of the strategies, principles, and project management skills required to deliver strong creator marketing campaigns, including usage of workflow tools like Airtable.
• Proven experience in social media channel/account management, content creation, workflow, and content performance across social media platforms.
• Excellent understanding of current social media trends, analytics, and best practices.
• Strong understanding of global fan engagement dynamics and experience localising strategies while maintaining a unified global vision.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.