Senior Platform Marketing Manager in City of London

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

The Revenue & Growth Team works closely with Atlantic & Warner Records to drive Warner Music UK's commercial strategy. We are responsible for maximising revenue, creating commercial opportunities and driving audience growth across every consumption format, from global streaming platforms (e.g. Spotify, Apple Music, YouTube) to the physical retail supply chain (vinyl, CD, cassette). We use data-driven strategic insights and translate this into plans that deliver market share growth, ensuring our artists reach the broadest possible audience. We sit at the intersection of product, data, and commercial strategy, making us central to the success of every release.

As the Senior Platform Marketing Manager for WMUK (Warner Music UK), you will be a pivotal force in optimising artist exposure, maximising reach, and converting engagement into tangible results across our entire roster. You will leverage your expertise in digital and platform marketing to ensure we are utilising the unique features and audiences of each streaming and social platform, identifying new opportunities, and keeping WMUK ahead of the curve in a rapidly evolving digital ecosystem. This high-impact role demands a powerful blend of strategic vision, commercial acumen, and deep operational knowledge.

Your day-to-day work will centre on leading our platform strategy and execution, including:

• Campaign development: Working in deep collaboration with the label marketing and streaming teams, shape the strategy and for priority marketing campaigns across all digital platforms (DSP, social, video), ensuring seamless alignment with the overall artist strategy.
• Data-driven strategy & optimisation: Champion a data-first approach. Utilise audience analytics, campaign performance metrics, and trend reports to continuously refine platform strategies, inform budget allocation, and ensure maximum ROI. Crucially, you will proactively identify optimisation opportunities within platform mechanics and audience segmentation to directly drive revenue growth and operational efficiencies.
• New revenue identification: Actively scout and pilot emerging platform features, commercial opportunities, creator tools, and monetisation models (e.g., digital tokens, platform subscriptions, MCNs) to identify and develop new revenue opportunities for both artists and the label.
• Stakeholder collaboration: Work closely with label marketing managers and audience teams to pitch and secure high-value editorial support from DSP editorial playlists, partnership activations and key social platform stakeholders.
• Platform expertise & guidance: Act as WMUK’s internal subject matter expert on key platforms (e.g., TikTok, Spotify, YouTube, Apple Music). Provide deep, specialised knowledge and continuously guide label and artist teams on how to best leverage these channels for optimal growth and revenue generation.
• Account management: Own and maintain strong relationships with platform partners to unlock strategic opportunities, secure early access to beta features, and stay ahead of industry trends and algorithm shifts.
• Performance analysis & insight: Lead the analysis of campaign performance data, translating vast amounts of platform data into clear, actionable insights. Identify key trends, opportunities for future strategy development, and present these insights to senior label leadership.
• Cross-functional coordination: Act as the primary liaison between the core marketing team and other label departments (e.g., label streaming, marketing, data). You will ensure a seamless flow of information and a unified, data-driven approach to artist campaigns across the business.

We are looking for a superstar who is passionately immersed in digital culture and has a proven track record of driving results in a fast-paced environment.

• Experience: At least 5-8 years of progressive experience in digital marketing, audience development, or platform-specific campaigns, preferably within the music industry, media, or youth culture sector.
• Platform fluency: You can demonstrate a deep, current understanding of the major music streaming and social platforms—their audiences, features, content formats, and monetisation mechanics.
• Commercial acumen: You possess a deep understanding of audience behaviours, how they translate into platform-specific revenue levers, and a proven ability to identify and capitalise on new digital income streams.
• Analytical mindset: Demonstrated ability to apply data-driven thinking to complex marketing challenges and use analytics tools to measure success, inform strategic decisions, and drive continuous optimisation for revenue impact.
• Communication & influence: You have strong project management, presentation, and communication skills, with the ability to influence internal teams and external platform partners.
• Passion: A genuine passion for music, digital culture, and creativity is essential for success in this role.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.