At a Glance
- Tasks: Lead global fan engagement campaigns and develop innovative strategies to connect with music fans.
- Company: Join Warner Music Group, a vibrant hub for music lovers and creative innovators.
- Benefits: Full-time role with opportunities for growth in a dynamic, inclusive environment.
- Other info: Passion for music and knowledge of current trends are essential!
- Why this job: Make a real impact in the music industry while working with diverse artists and teams.
- Qualifications: Experience in CRM and fan engagement, preferably in the music sector.
The predicted salary is between 30000 - 50000 £ per year.
The Customer Retention Marketing Manager (GMT) supports the execution of WMG’s CRM strategy by driving campaign operations, platform optimisation, audience segmentation, and best practice adoption across markets. Reporting to the CRM Director, this role plays a critical part in delivering scaled, data‑driven marketing programs that deepen fan engagement, support artist growth, and improve the effectiveness of direct‑to‑fan initiatives across Warner Music’s global ecosystem.
Responsibilities:
- Oversee the delivery of dozens of global fan engagement campaigns weekly via email, SMS and WhatsApp.
- Collaborate with WMG label stakeholders to ensure timely, on‑budget, and efficient campaign delivery.
- Develop innovative fan engagement strategies with label stakeholders to engage existing fans and attract new ones.
- Oversee the creation of best‑in‑class campaign examples and templates to streamline future planning and promote data capture within label marketing.
- Partner with frontline labels to upskill project managers and clarify communication with artists and management.
- Create and manage audiences in conjunction with WMG’s Audience Integration team.
- Ensure fan data is optimised for segmentation across all channels by collaborating with the Audience Integration Team and other stakeholders.
- Audit and amend data collection and provide reports on acquisition activities from all key artist touch points including artist websites, stores, socials and activations.
- Partner with eCommerce and Label Marketing teams to boost CRM‑driven revenue and demonstrate ROI.
- Support the CRM Director in establishing best practices for fan engagement across Warner Music Group.
- Work with diverse stakeholders to support WMG’s MarTech and Data enablement roadmap for CRM and Customer Intelligence Platform (CIP) development.
Key Requirements:
- Experience working in CRM / Fan Engagement team management, ideally within the music industry or in a role overseeing multiple accounts/brands with a direct‑to‑fan (D2F) focus.
- Several years of experience in deploying campaigns across email & mobile (SMS / WhatsApp), generating reports, planning consumer journeys, and analysing audiences within complex, enterprise‑level CRM systems (Salesforce Marketing Cloud strongly preferred, but not mandatory).
- Ability to lead a team to be adaptable to changing priorities in a complex, campaign‑driven environment while effectively managing dynamic stakeholder requirements.
- Produce ad‑hoc/regular CRM campaign planning / performance presentations to diverse stakeholders using a mix of internal platforms (Tableau, Salesforce).
- Strong preference for HTML & CSS skills (though not essential) along with proficiency in all office packages, Excel/Google Sheets and PowerPoint/Google Slides.
- Demonstrable experience using project management software (Airtable / Asana / Monday.com / Trello).
- Experience with Customer Data Platforms and working knowledge of SQL strongly preferred.
- Interest and knowledge of current direct‑to‑fan marketing trends and their application in artist marketing.
- A passion for music along with an awareness of Warner Music labels, artists, and the broader music industry trends strongly preferred!
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Manager, Customer Retention Marketing in City of London employer: Warner Music Group
At Warner Music Group, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work alongside industry leaders in a dynamic environment that celebrates diversity and innovation. Join us in our London office, where you can make a meaningful impact in the music industry while enjoying the benefits of a global company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Customer Retention Marketing in City of London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Manager, Customer Retention Marketing at Warner Music Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Warner Music Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Manager, Customer Retention Marketing. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Manager, Customer Retention Marketing in City of London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Warner Music Group:When writing your cover letter, make sure to tailor your message specifically for Warner Music Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Warner Music Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Warner Music Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Warner Music Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Warner Music Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
