Brand Manager, WMX Merchandise

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

WMX is Warner Music Group’s merchandise and e-commerce services division, dedicated to helping artists connect with fans through merchandise, physical music, touring, VIP ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients' business.

Your role: As a Brand Manager, you are responsible for handling artist accounts and developing product strategy with creative oversight across a roster of artists. You serve as the central lead for each artist, advocating for their vision and business across ecommerce, touring merchandise, VIP ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including creative, production, marketing, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance. As a leader within the Brand Management team, you are also responsible for ensuring topline revenue and profitability goals are met. In addition, you manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.

Here you’ll get to:

• Serve as the primary point of contact and strategic lead for a roster of artists and their teams
• Build and maintain positive relationships with artists, management, and label partners
• Develop and execute artist strategies across ecommerce, touring merchandise, VIP, retail, and licensing
• Drive artist approvals across product, creative, touring, retail, and licensing initiatives
• Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
• Own artist calendars, key milestones, and performance tracking
• Manage budgets, revenue targets, and overall P&L performance for assigned accounts
• Oversee product development and creative direction in partnership with artists and internal teams
• Lead key business reviews and planning meetings with internal and external partners
• Manage and mentor team members

About you:

• 2-4 years of experience in an operational or similar role
• Experience working with or alongside artist management companies and or labels
• Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company
• Ability to collaborate effectively across creative, social, e-commerce, and operations teams
• Highly analytical with a creative, growth-oriented mindset
• Great communication skills
• Has managed a P&L
• Thrive in a very time-sensitive, deadline-meeting capacity
• Ability to adapt efficiently to shifting priorities
• Responsible with sensitive/confidential info
• Available to work outside of standard work hours for time-sensitive business needs

We’d love it if you also had:

• Creative abilities or the ability to use Photoshop
• Experience with social media management
• An understanding of production methods (namely screen printing and embroidery)
• A love for artists on Warner Music Group

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.