At a Glance
- Tasks: Drive global marketing strategies for top artists and maximise their international reach.
- Company: Join Warner Records, home to chart-topping artists and a passionate team.
- Benefits: Be part of an inclusive culture with opportunities for growth in the music industry.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape the future of music marketing and connect artists with global audiences.
- Qualifications: Experience in global marketing and a knack for audience growth.
The predicted salary is between 50000 - 70000 £ per year.
Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress, Chase & Status and Griff. We are an ambitious, close‑knit team who are passionate about music, developing talent and breaking artists. At Warner Records, we are redefining international artist development. This consultancy role is designed to bridge local success with global phenomenon, maximising the cross‑border reach of our music. Backed by visionary creative teams and world‑class digital execution, you will champion our catalogue on a global scale. You will design the blueprints that keep our recent releases streaming, engaging new audiences, and scaling across international markets.
Key Responsibilities
- Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs globally.
- Execute international marketing strategies to drive brand awareness and revenue growth across export markets.
- Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines.
- Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on‑ground promotional opportunities, content, and viral marketing.
- Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership.
- Develop audience growth and first‑party data acquisition strategies across all projects.
Key Requirements
Experience & Strategy
- Global Marketing Track Record: Proven experience driving multi‑market/export campaigns, preferably in global consumer goods.
- Strategic Execution: Ability to design and execute tailored media and audience‑growth strategies that align with regional brand positioning.
- Market Expansion: Experience launching and scaling brands in new and emerging international markets.
Campaign & Financial Management
- Digital & Audience Growth: Hands‑on experience with first‑party data, acquisition, audience development, and viral marketing.
- Media Oversight: Ability to run, scrutinise, and optimise paid media and content campaigns.
- Budget & ROI: Proven success managing regional media budgets to ensure cost‑effective spend and maximum ROI.
Compliance, Data & Soft Skills
- Compliance & Nuance: Strong grasp of global market dynamics, cultural nuances, and regional marketing/export regulations.
- Data‑Driven Mindset: Sharp analytical skills to interpret market data, monitor KPIs, and translate insights into actionable refinements.
- Stakeholder & Project Management: Exceptional communication and project management skills to collaborate seamlessly across sales, logistics, and external partners.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Export Marketing Manager, Warner Records (consultancy) in London employer: Warner Music Australia
At Warner Records, we pride ourselves on being an innovative and inclusive employer, where creativity thrives and every team member is valued. Our close-knit culture fosters collaboration and passion for music, providing ample opportunities for professional growth and development in the dynamic world of international artist marketing. Join us in redefining the music landscape while enjoying the benefits of working with some of the most exciting talents globally, all within a supportive and forward-thinking environment.
StudySmarter Expert Advice🤫
We think this is how you could land Export Marketing Manager, Warner Records (consultancy) in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Export Marketing Manager, Warner Records (consultancy) in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Warner Music Australia.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Warner Music Australia and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Export Marketing Manager, Warner Records (consultancy) at Warner Music Australia.
How to prepare for a job interview at Warner Music Australia
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Warner Music Australia.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Warner Music Australia. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Warner Music Australia.
