Digital Strategist

Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Charli XCX & Fred Again… to emerging names such as Barry Can’t Swim, Erin LeCount and Maisie Peters.

Your Role

As a Digital Strategist, you will be the driving force behind the end-to-end planning and execution of first-class campaigns for our artists, focused on engaging and growing their audience online. You’ll work in collaboration and coordination with a wide variety of stakeholders to ensure all touchpoints across social, content, community building, 1st-party data and creator strategy are leveraged to grow and engage fanbases.

Here You’ll Get To

• Manage a roster of artist campaigns, delivering digital marketing strategies covering the full spectrum of social, community, direct-to-fan and influencer marketing.
• Work closely with artists and managers to architect end-to-end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms.
• Drive the strategic direction and daily management of artist social media accounts, ensuring content is platform-native and optimised for engagement.
• Construct powerful content ecosystems around an artist beyond their own socials.
• Collaborate with the Direct-to-Fan and Community team to develop strategies and initiatives to grow and utilise our artist’s 1st-party data and build and nurture fan communities across platforms like Discord, Reddit, etc.
• Work closely with the Creator marketing team on influencer strategies, helping to identify briefs and key creators/pages to drive track-level usage and artist awareness.
• Source and collaborate with the best content creators and independently manage small content shoots, briefing suppliers, and ensure quality deliverables.
• Work closely with our social partners to deliver on platform support and best in class strategy across Meta, TikTok, YouTube, Snap.
• Own campaign tracking, documentation, and reporting on assigned projects.
• Demonstrate growing confidence in data use and campaign insight communication.

About You

• You love music.
• You are a true digital native with a deep understanding of marketing principles, best practice and growth tactics.
• An avid social media consumer with your finger on the pulse of internet culture.
• You have a minimum of 3 years experience working across digital marketing campaigns with a proven track record of success.
• You are innately curious, constantly driving towards new and evolved ways of approaching artist marketing with a strong interest in emerging trends.
• You are organized with an ability to manage tasks effectively and meet deadlines.
• You are a proactive learner, eager to develop your skills in digital marketing and the music industry.
• You are a clear communicator and a collaborative team player.
• You are data-minded, and can use data to inform marketing decisions/report on campaign progress.

We’d Love It If You Also Had

• Experience in creating or commissioning social-first content first-hand.
• Familiarity with digital marketing tools and analytics platforms.
• Previous experience or internship in music, entertainment, or a related digital field.

This position requires a minimum of 4 days per week in the office. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.