At a Glance
- Tasks: Lead social storytelling across major platforms and create engaging content.
- Company: Join CNN's dynamic Audience Team and shape their social presence.
- Benefits: Enjoy hybrid work, competitive pay, and opportunities for professional growth.
- Other info: Flexible hours with weekend shifts; embrace a diverse and inclusive workplace.
- Why this job: Make an impact in news media while working with cutting-edge social strategies.
- Qualifications: Experience in social media, strong writing skills, and team management.
The predicted salary is between 50000 - 65000 £ per year.
Your New Role… The Senior Off‑Platform Editor on CNN’s Audience Team will lead the creation, strategy, and execution of high‑impact social storytelling across CNN’s flagship off‑platform channels, including Facebook, X, Reddit, WhatsApp, Threads, LinkedIn, Bluesky, Instagram, YouTube (Community) and more. The role is responsible for shaping CNN’s social presence, serving as the senior editorial lead during hours when the Director is not on, overseeing day‑to‑day decision‑making, driving meaningful referral traffic, and deepening audience engagement. As a senior editor, you will not only publish and optimize content, but also set editorial standards, identify strategic opportunities, and manage and develop a small team of direct reports, guiding colleagues on best practices for social storytelling across off‑platform spaces.
Your Role Accountabilities…
- Lead the creation, editing, and curation of highly engaging social content across platforms including Facebook, WhatsApp, Reddit, and other emerging social platforms.
- Own CNN’s off‑platform strategy, planning proactive and reactive coverage in alignment with newsroom priorities and major news moments.
- Directly manage a small team, help mentor and support fellow team members, ensuring editorial excellence and consistency.
- Experiment with and pilot new content formats that leverage platform‑specific features and infrastructure.
- Analyze performance metrics and audience data to inform editorial decisions, optimize content, and identify emerging trends.
- Serve as a subject‑matter expert and internal ambassador for off‑platform storytelling, advising editorial partners on packaging, framing, and distribution strategies.
- Provide actionable feedback loops between audience data and coverage decisions to improve on‑platform and off‑platform offerings.
- Collaborate closely with editors, producers, and reporters to translate complex or fast‑moving news stories into compelling social narratives.
- Maintain exceptional news judgment under pressure, particularly during breaking news and major live events.
Qualifications and Experience…
- Social media and audience experience at a major news organization.
- Proven experience leading or shaping social coverage for breaking news, enterprise reporting, and major live events.
- Deep understanding of user behavior, platform algorithms, and best practices across major social platforms.
- A strong track record of writing sharp, accurate, and engaging copy tailored for different audiences and platforms.
- Direct management experience, including responsibility for assigning work, editing output and developing team members.
- Exceptional communication skills for representing the Audience team across CNN.
- Experience producing and editing social‑first visuals, video, and multimedia content.
- Fluency in analytics and the ability to translate data into editorial and strategic action.
- Experience using Figma, Adobe Photoshop and post‑production video tools such as Premiere Pro.
- Exceptional editing skills, attention to detail, and ability to make confident editorial decisions independently.
Additional Information: This role includes weekend shifts and requires flexibility for breaking news, holidays, and extended hours as coverage needs demand.
Hybrid Working: This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
Equal Employment Opportunity Statement: Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
Accommodation for Applicants with Disabilities: If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Senior Off‐Platform Editor employer: Warner Media, LLC.
At CNN, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Off-Platform Editor, you will have the opportunity to lead innovative social storytelling while collaborating with a talented team in a hybrid work environment that promotes flexibility and work-life balance. With a commitment to employee growth and development, CNN offers unique advantages such as access to cutting-edge tools and resources, ensuring you can thrive in your role and make a meaningful impact in the world of news.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Off‐Platform Editor
✨Tip Number 1
Get your social media game on point! As a Senior Off-Platform Editor, you need to showcase your understanding of various platforms. Share examples of how you've created engaging content that resonates with audiences on Facebook, Instagram, and others.
✨Tip Number 2
Show us your leadership skills! Talk about your experience managing a team and how you've mentored others in the past. Highlight specific instances where your guidance led to improved editorial standards or successful projects.
✨Tip Number 3
Data is your best friend! Be ready to discuss how you've used analytics to inform your editorial decisions. Share examples of how you've optimised content based on audience behaviour and performance metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team and contributing to CNN's off-platform storytelling.
We think you need these skills to ace Senior Off‐Platform Editor
Some tips for your application 🫡
Show Off Your Social Skills:Make sure to highlight your experience with social media and audience engagement. We want to see how you've shaped social coverage in the past, especially during breaking news or major events. Don’t hold back on sharing specific examples!
Tailor Your Writing:Your writing should shine! Craft sharp, accurate, and engaging copy that reflects your understanding of different audiences and platforms. We love seeing versatility, so adapt your style to match the vibe of each platform you mention.
Demonstrate Leadership Experience:As a senior editor, you'll be managing a team, so it's crucial to showcase your direct management experience. Talk about how you've mentored others, assigned work, and ensured editorial excellence. We’re keen to see how you’ve developed your team!
Be Data-Driven:We value analytics! Share how you've used performance metrics and audience data to inform your editorial decisions. Show us how you can translate data into actionable strategies for content optimisation and audience engagement.
How to prepare for a job interview at Warner Media, LLC.
✨Know Your Platforms
Familiarise yourself with the specific social platforms mentioned in the job description. Understand their unique features, audience behaviours, and best practices for storytelling. This will show that you’re not just a generalist but someone who can tailor content effectively across different channels.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a team or led projects in the past. Highlight your experience in mentoring others and driving editorial excellence. This is crucial since the role involves managing a small team and guiding them on best practices.
✨Be Data-Driven
Brush up on your analytics skills! Be ready to discuss how you've used performance metrics to inform your editorial decisions. Bring examples of how data has shaped your content strategy in previous roles, as this will demonstrate your ability to optimise engagement.
✨Stay Calm Under Pressure
Given the fast-paced nature of news, prepare to discuss how you handle breaking news situations. Share specific instances where you maintained exceptional news judgement under pressure, as this will reassure interviewers of your capability to thrive in high-stakes environments.
